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Marketing Channel Manager - Distributors/Dealers

Why Work at Rehlko

We have met today's energy needs while planning for tomorrow's for over 100 years. Beginning with the first modern generator, the Rehlko Automatic Power & Light, launched in 1920, Rehlko has been an innovative leader in energy resilience. 

Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, clean energy solutions, and much more that serve a broad spectrum of OEM, residential, industrial, and commercial customers.

Our priorities are global: the stability from steady energy sources and reliable back-ups. The power to be able to harness energy, and the freedom of not being dependent on an aging centralized grid. The confidence that clean energy solutions offer when it comes to a sustainable world, and the commitment to keep innovating towards greater impact.

Why You Will Love this Job:

Under the direction of the Sr. Channel Manager, the Marketing Channel Manager- Distributor/Dealer will be responsible for the development of channel management materials and activities. The channel includes distribution, dealers, direct accounts, and other marketing/sales channels. This position will drive new channel program activities and metrics aimed at improving overall channel performance. The Marketing Channel Manager- Distributor/Dealer will analyze and understand competitive landscape to give recommendations for the development of new channel partner relationships. This role will develop programs that advance existing distributor/dealer performance, including sales force, stocking indexes, cross-territory policies, performance rebates, and similar mechanisms to ensure proper management of the channel.

Responsibilities:

  • Develop and implement strategic marketing initiatives, programs and promotions targeted at all viable channels for PS products. Evaluate channel effectiveness for the sale and distribution of product; recommend changes, enhancements or expansion to new channels as warranted. Prepare an annual program plan and budget needs for all assigned channels.

  • Work in conjunction with Sales, AMPS, and Marketing leadership to create a dealer channel that delivers sales and service growth through proper use of performance tiers, product access, areas of responsibilities, AMPS expectations, and accountabilities against business plans.

  • Plan, forecast, and implement marketing programs/promotions for the channels. Include special promotions, buying opportunities, inventory stocking requirements, rebate programs, and ongoing support programs for product categories and market segments.

  • Create channel partner strategic plans that summarize all necessary metrics that drive growth. These plans include history, population data, install data, market coverage, branding, sales, service, facilities, aftermarket parts, training, distributor/dealer network, and other necessary information for each channel partner.

  • Conduct quarterly channel partner meetings and metric reviews. Conduct monthly channel meetings with sales teams to ensure alignment. Implement and oversee the execution of individual performance improvement plans for channel partners where performance is not meeting expectations, strategic plans, and other business metrics.

  • Understanding legal, regulatory, and compliance issues affecting Power Systems channel partners and their respective areas of responsibility. Lead necessary channel changes to support awareness and adherence.

  • Manage and create necessary policy and practices, dealer programs, distributor programs and other channel programs and guides as necessary; including channel onboarding, best practices, and specific guidelines.

  • Provide ongoing analyses and evaluations of performance of programs, trends, potential demand, and competition, making recommendations of necessary changes or additions to current channel partner territories, new channels to market, and other changes or additions to drive channel development.

  • Review and analyze distributor and dealer branding, websites, socials, paid media, etc. and work with Marcomm to standardize and assure Rehlko is properly represented.

  • Work in close contact with Advertising to develop promotional plans, advertising campaigns, catalogs, brochures, displays, exhibits, and other support materials to best support the channel.

  • This list of specific responsibilities is not exhaustive, and position will include other duties as assigned.

Requirements:

  • Bachelor’s Degree from a four-year college or university in Marketing, or Sales, or Business is required.

  • At least 3-5 years of prior experience in sales, marketing, channel management, with progressively more responsibility and a track record of results are required. 

  • 3-5 years of market experience in Power Generation or Heavy Industrial Equipment is preferred.

  • Understanding of generators, engines, ATS, and controls is not required but helps with channel relationships.

  • At least 1-3 years’ experience with P&L and/or budgeting is required.

  • Previous supervisory or coaching experience of direct reports is required.

  • Cross-functional experience and post graduate training in marketing or management preferred.  

Proficiency and Language:

  • Presentations and public speaking as required to channel partners, internal management, and others.

  • Strong analytical aptitude and proficiency in effective use of all Microsoft 365 products.

  • Keen analytical mind, be strong on planning, detail-oriented and be a demonstrably creative thinker.

  • Substantial skills in written and oral communication with all levels of management and with outside contacts.

  • English speaking/writing is required for this position.

Location: 200 Twin Oaks Road Kohler WI

Work Mode: Hybrid –2-3 days onsite

Travel required for meetings and development as needed onsite in Kohler WI

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

The salary range for this position is $107, 650 - $137150. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location.  Available benefits include medical, dental, vision & 401k.


 

The Salary range for this position is $107,650.00-$137,150.00.The specific Salary rate offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location.

About Us

Rehlko  proudly offers a rich history steeped in creativity and commitment to our associates and communities, along with competitive benefits and compensation. Our Purpose—Creating an energy resilient world for a better future—and Values: Curiosity, Trust, Pace, and Excellence, are important cultural components that shape the way we work and relate to one another. Learn more about Rehlko at http://www.rehlko.com/who-we-are.

In addition to the investment in your development, Rehlko offers a benefits package including a competitive salary, health, vision, dental, 401(k) with Rehlko  matching, and more!?

Rehlko is an equal opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination, without regard to race, creed, color, ethnicity, religion, sex, pregnancy, childbirth, or related medical conditions, genetic information, age, national origin, citizenship, ancestry, caste, mental or physical disability, marital or familial status, sexual orientation, gender identity or expression, genetic information, political belief or affiliation, union membership status, military status, veteran status, or any other characteristic protected by national, state, local, or other applicable laws.

Americans with Disabilities Act (ADA)

 It is the policy of Rehlko to comply with all applicable provisions of the Americans with Disabilities Act (ADA) and corresponding national, state, local, or other applicable laws. Rehlko will not discriminate against any qualified associate or applicant with respect to any terms, privileges, or conditions of employment because of a person's physical or mental disability. Rehlko will provide a reasonable accommodation to associates or applicants with disabilities, in accordance with applicable laws. If you have a disability and require an accommodation in the application process or during the course of employment, please contact EnergyJobs@rehlko.com. Rehlko is an equal opportunity/affirmative action employer.

Average salary estimate

$122400 / YEARLY (est.)
min
max
$107650K
$137150K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Channel Manager - Distributors/Dealers, Rehlko

Join Rehlko as a Marketing Channel Manager - Distributors/Dealers, and be part of a legacy that has been shaping the energy landscape for over a century! Located in Kohler, WI, this role offers you the unique opportunity to help develop strategic marketing initiatives that will impact our distribution network and dealer relationships. You'll thrive under the guidance of our Sr. Channel Manager, driving new programs and analyses that elevate channel performance and ensure our energy products reach customers effectively. Your day-to-day will involve collaborating with Sales, AMPS, and Marketing leadership to cultivate and refine our dealer channels. You’ll evaluate the effectiveness of marketing promotions and recommend enhancements, ensuring our programs are dynamic and effective. By conducting quarterly meetings and overseeing performance improvement plans, you’ll play a crucial role in aligning our partners with business objectives. Understanding the pulse of the competitive landscape will empower you to build essential relationships and develop strategic plans that unlock growth potential. We’re looking for dynamic individuals with a Bachelor's Degree and a solid track record in relevant fields. This role offers hybrid work flexibility and entails some travel. Become part of our vision to create a more energy-resilient world at Rehlko, advancing both your career and our mission!

Frequently Asked Questions (FAQs) for Marketing Channel Manager - Distributors/Dealers Role at Rehlko
What are the responsibilities of a Marketing Channel Manager - Distributors/Dealers at Rehlko?

As a Marketing Channel Manager - Distributors/Dealers at Rehlko, your key responsibilities will include developing and implementing strategic marketing initiatives tailored for various channels. You will analyze channel effectiveness, create promotional programs, and manage dealer relationships to ensure sales and service growth through effective marketing strategies.

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What qualifications do I need to become a Marketing Channel Manager at Rehlko?

To qualify for the Marketing Channel Manager position at Rehlko, you will need a Bachelor’s Degree in Marketing, Sales, or Business, along with 3-5 years of relevant experience in sales, marketing, or channel management. Knowledge of power generation or heavy industrial equipment is beneficial but not mandatory.

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What skills are essential for a Marketing Channel Manager - Distributors/Dealers at Rehlko?

A Marketing Channel Manager at Rehlko should possess strong analytical skills, proficiency in Microsoft 365, and excellent communication abilities. Experience in managing budgets or P&L is essential, as well as the capability to create strategic plans and deliver presentations to both internal teams and external partners.

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What kind of marketing initiatives will I be developing as a Marketing Channel Manager at Rehlko?

In this role, you will be responsible for developing a variety of marketing initiatives, including special promotions, inventory stocking programs, and performance-based sales strategies that drive growth across multiple channels, ensuring that Rehlko’s products are effectively marketed and distributed.

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How does the hybrid work model for the Marketing Channel Manager position at Rehlko operate?

The Marketing Channel Manager role at Rehlko offers a hybrid work model, allowing you to work 2-3 days onsite in Kohler, WI. This flexibility is designed to support your collaboration with team members while also accommodating your work-life balance.

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Common Interview Questions for Marketing Channel Manager - Distributors/Dealers
How would you evaluate the effectiveness of a marketing program in a distributor channel?

When evaluating marketing program effectiveness in a distributor channel, it's important to analyze key metrics such as sales growth, partner engagement levels, and customer feedback. Discuss how you'll utilize data analytics to assess performance and make recommendations for improvements.

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Can you describe your experience with channel management?

Share your previous experiences focusing on specific responsibilities you've held in channel management positions. Highlight any metrics you improved, strategies you implemented, and how your interventions resulted in better performance from channel partners.

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What strategies would you employ to enhance dealer performance?

Discuss strategies such as developing targeted training programs, implementing performance tier systems, and offering promotional incentives that can enhance dealer engagement and overall sales performance.

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How do you approach budget management in a marketing context?

Explain your methodology for preparing budgets, including forecasting costs associated with marketing programs and ensuring that resources are allocated effectively to achieve strategic goals.

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What tools and technologies are you familiar with that support channel management?

Detail your experience with tools for CRM, analytics platforms, and marketing automation systems. Discuss how you've used them to streamline operations and enhance communication with channels.

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Describe a time you identified a gap in channel management and how you addressed it.

Use the STAR approach to describe a specific situation, the task at hand, the actions you took to address the gap, and the results. Emphasize your analytical skills and how they helped refine strategies.

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How do you stay updated on industry trends related to channel management?

Discuss your commitment to continuous learning through industry publications, networking events, webinars, or professional associations that keep you informed about emerging trends and best practices in channel management.

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What role does communication play in effective channel management?

Emphasize the critical nature of clear and consistent communication in building strong relationships with channel partners. Discuss how you ensure that expectations are effectively communicated and that both parties remain aligned.

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How do you measure success in your marketing initiatives?

Discuss the key performance indicators (KPIs) you track, such as sales growth, market penetration, and partner satisfaction. Provide examples of how you've reported successes to stakeholders.

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How do you prioritize multiple projects as a Marketing Channel Manager?

Talk about how you assess the urgency and impact of each project, applying project management methodologies to effectively allocate your time and resources to ensure that you meet deadlines and achieve results.

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Full-time, hybrid
DATE POSTED
April 6, 2025

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