Media Manager

As a Media Manager at Sagepath Reply, your key responsibilities include developing digital marketing strategies and media plans tailored to client needs. You’ll manage media budgets, projections, and timelines, ensuring seamless campaign traffic and execution. Effectively architecting Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns will also be a crucial part of your role, alongside analyzing data to extract actionable insights. Additionally, you’ll collaborate with your team to create impactful client presentations and pitches.

To qualify for the Media Manager position at Sagepath Reply, candidates should hold a Bachelor's Degree in marketing, advertising, public relations, or another quantitative field. A minimum of 3 years of digital marketing experience, including proficiency with tools like Google Analytics, Google Ads, and Facebook Ads Manager, is essential. Familiarity with MS Office Suite and a strong digital background will greatly enhance your candidacy.

Yes, the Media Manager role at Sagepath Reply does have a travel requirement of up to 20%. This allows for collaborative meetings and strategic planning sessions with clients and internal teams across various locations, ensuring that you make the most of your position while broadening your professional horizons.

While agency experience is preferred, what sets a candidate apart for the Media Manager position at Sagepath Reply is demonstrated experience in media planning and executing successful paid search campaigns. Experience with media planning tools also adds value, enabling you to implement data-driven strategies that align with our innovative approach to digital marketing.

To excel as a Media Manager at Sagepath Reply, strong analytical skills are paramount. You should be adept at interpreting large data sets to derive actionable insights, alongside possessing a consultative approach to problem-solving. Mastery of digital tools and platforms, creativity in campaign management, and effective communication skills will also enable you to thrive in this dynamic role.

When developing a digital marketing strategy as a Media Manager, I start by understanding the client's goals and objectives. I analyze existing data to identify target audiences and channels, crafting campaigns that align with business goals. I also prioritize tracking metrics to continuously iterate and optimize the strategy based on performance.

In my previous roles, I used Google Ads extensively to drive targeted traffic and conversions. I analyze keyword performance, adjust bids, and utilize A/B testing to optimize ads. By focusing on analytics, I ensure that each campaign delivers value and reflects our clients' business goals.

My process for budget management involves creating a detailed budget that outlines all anticipated expenses for campaigns. I monitor expenditures closely, analyze ROI, and make adjustments as necessary to ensure all spend is aligned with overall marketing objectives while maximizing efficiency.

I stay updated with digital marketing trends by subscribing to industry newsletters, engaging in webinars, and participating in networking events. I find that engaging with thought leaders and joining marketing forums also provides valuable insights into the latest strategies and tools.

In a past project, I managed a campaign with tight deadlines and conflicting stakeholder priorities. I prioritized clear communication with the team and clients, established a timeline that accommodated feedback promptly, and applied agile methodologies to adapt to changing requirements effectively.

Key metrics I consider include conversion rates, cost per acquisition, and return on ad spend. Additionally, user engagement metrics like click-through rates and customer lifetime value are essential in evaluating how campaigns impact long-term business success.

I approach feedback from clients as a learning opportunity. I actively listen to their concerns, analyze the data to understand the root causes, and collaborate with my team to implement changes that align with client expectations while educating them on what metrics indicate success.

I prefer using tools such as Google Analytics for tracking performance, Google Ads for campaign management, and Meta Business Suite for social media interactions. Additionally, I find media planning software like SEMrush and HubSpot invaluable for comprehensive campaign management.

I ensure alignment by frequently consulting with the marketing team to understand overarching goals. I then design media plans that support these objectives and utilize performance metrics to track alignment throughout the campaign's lifecycle.

Teamwork is vital in my role as a Media Manager. Collaborating with cross-functional teams allows us to merge diverse ideas, streamline processes, and create cohesive campaigns that resonate with our clients’ target audiences while leveraging each team member's strengths.