Content & Social Media Lead

As the Content & Social Media Lead at Roam, your main responsibilities will include strategizing and executing the vision for our organic social media program, creating and managing multi-channel content, guiding creators through creative briefs, monitoring real estate trends, analyzing social media performance, and engaging with audiences online. Your focus will be on building brand awareness through creative storytelling.

To apply for the Content & Social Media Lead position at Roam, you should have at least 5 years of experience in social media management or content marketing. Strong writing and storytelling skills are essential, along with a proven track record of growing brand engagement through organic social strategies. Familiarity with performance analytics and the ability to handle multiple projects seamlessly are also important.

At Roam, the success of our content strategy is measured through data-driven performance analytics. We track social media engagement metrics, analyze trends, and assess how well our content resonates with audiences. Based on this information, we adjust our strategies to maximize engagement, ensuring our message about affordable homeownership reaches those who need it.

As Roam's Content & Social Media Lead, you will be responsible for creating diverse content types across various platforms such as TikTok, LinkedIn, and YouTube. This can include video stories, engaging posts, infographics, and blog articles. Your focus will be on ensuring a consistent brand voice while creatively communicating complex topics related to homeownership and the real estate market.

The culture at Roam is dynamic and collaborative, valuing boldness and urgency. As the Content & Social Media Lead, you will work closely with marketing, sales, and product teams to align strategies. We celebrate diverse perspectives, encourage innovation, and prioritize a fast-paced, action-oriented environment where your creativity can thrive.

Planning and organizing content for multiple platforms requires a strategic approach. I begin by researching audience interests on each platform, creating a content calendar that aligns with key marketing initiatives. I prioritize content types based on platform strengths—like videos for TikTok and informative posts for LinkedIn. Regular collaboration with teams also ensures we're aligned and can efficiently adjust our strategies.

Certainly! One successful campaign I led focused on promoting a new product launch. I utilized storytelling to showcase customer success stories on Instagram and LinkedIn, and paired this with interactive content on TikTok. We closely monitored engagement metrics, which indicated significant grassroots support and helped increase our brand awareness by over 30% during the campaign.

Staying updated on social media trends is crucial in this fast-paced environment. I regularly follow industry blogs, social media news outlets, and attend webinars. Engaging in communities where marketers share insights also helps me gain new perspectives. Additionally, I make it a point to monitor competitors' strategies to identify emerging trends that could be useful for our content.

Data plays a vital role in shaping my content strategy. By analyzing engagement metrics, audience interactions, and conversion rates, I can identify what resonates most with our audience. This allows me to create more tailored content, optimize our posting schedule, and pivot our approaches based on comprehensive insights, ensuring that we effectively engage and grow our audience.

Managing multiple projects involves strong organizational skills and prioritization. I utilize project management tools to track deadlines and set milestones for each task. Frequent communication with team members helps ensure everyone is aligned and on track. I also regularly reassess priorities to adapt to any changes, keeping the flow of work smooth and efficient.

Engaging content often includes authentic storytelling, visual elements like images and videos, and interactive components such as polls or Q&A sessions. Content that evokes emotions or encourages discussions tends to perform well. I also find that educational content providing value or insights resonates strongly with audiences, particularly in the real estate sector.

For a new product launch at Roam, I would first gather insights from relevant stakeholders about the product’s unique features and benefits. Then I would create a content strategy that includes teasers leading up to the launch, educational posts explaining the product's advantages, and testimonials or case studies post-launch. This multi-phase approach creates excitement and builds trust in our messaging.

Ensuring a consistent brand voice requires establishing clear guidelines that outline how our brand communicates. I create detailed creative briefs for all content creators that highlight the tone, style, and messaging goals. Equally important, I regularly review content across platforms to ensure it aligns with our brand voice, making adjustments as necessary to maintain consistency.

Engaging with the audience starts with actively monitoring our social channels for comments, messages, and mentions. I prioritize timely responses to foster a sense of community. Additionally, I host interactive sessions such as live Q&As and create polls to encourage participation. Building personal connections with our audience helps create loyalty and trust in the Roam brand.

Roam stands out in the real estate market through our commitment to helping people navigate the complexities of homeownership by leveraging assumable mortgages. Our innovative approach significantly reduces financial barriers for buyers, making homeownership attainable again. By focusing on affordability and accessibility, we are reshaping the market landscape and providing real solutions for individuals seeking to secure their future.