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Market Development Manager- Distributor Management

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. 

 

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

Market Development Manager - Distributor Management - Tennesse

This role partners with the State Manager to accelerate Sazerac’s market share of our BCSP/SSP (priority) brands. Directs and develops high-value sales programming ,in collaboration with the wholesaler network, to accelerate sales velocity of Sazerac brands by utilizing the most effective and efficient (high ROI) brand drivers in the marketplace. Programming responsibilities include developing and managing price strategies, negotiating and measuring distributor KPIs, including growth goals and margins, evaluating scan and rebate effectiveness, monitoring and acting on competitive activity in the market, collaborating with field execution team to set and support volume goals and KPIs, localized brand planning and marketing, launching innovation items and forecasting/inventory planning to ensure sufficient inventory availability.

 

  • Achieve volume objectives for the Brand Country State Priorities in market. Use KPI's to ensure that execution standards are achieved in market. Monitor results through the use of KPI tracking and COGNOS and provide feedback to the State Manager and Distributor. Partner with distributor on new item set up, NBD forecasting, brand education, sales support to ensure successful partnerhsip.
  • Ensure that I have a prioritized PDS plan, along with tangible action plans and am making progress against these action steps.
  • Ensure execution of initiatives within an account base that will include national account retailers. In partnership with the State Manager, provide feedback with the appropriate National Account Manager.
  • Execute on the identified Priorities, Projects and Tasks to ensure that market is properly focused on the highest priority and highest reward project. Monitors performance of these activities through distributor and Key Account personnel.
  • Update the market key retailer contacts information in the Key Contacts Access System
  • Provide market intelligence to State Manager on data related to emerging consumer behavior and consumption patterns. Ensure seamless distributor and retail level integration/communication of new brand acquisitions.
  • Identify, develop and propose strategic pricing opportunities throughout the year that are consistent with brand positioning strategies in the market. Recommend these opportunities to the State Manager for approval. Communicate the approved changes to the distributor/broker and customer service.
  • Manage market budgets to achieve Fiscal Budgets. Track Spending vs. Budget to achieve Brand Contribution goal. Develop Expense Tracking system to manage all expenditures against budget.
  • Ensure that the brands in the portfolio develop and perform in a manner consistent with the company's overall strategy. Manage timelines and budgets to successful implementation. Build the ABA portfolio to capture formidable market share and brand contribution over the long term.
  • Build and maintain great relationships and secure great execution in retail off premise accounts as measured by sales drivers and KPIs.

Qualifications/Requirements

MUST

  • Ability and willingness to work non-traditional hours (nights/weekends)
  • Working knowledge of MS Office Products (Word, Excel and Outlook)
  • Willingness to travel
  • Bachelor Degree in Business or commensurate experience
  • Strong ability in self-management and manage schedule to achieve results
  • Ability to work cross-functionally with agent/distributor.
  • 3 years relevant experience (minimum)
  • A valid driver's license

PREFERRED

  • On and Off Premise sales experience
  • Market development and sales analysis experience
  • Ability to develop customer relationship
  • Distributor and/or broker sales management background

Physical Requirements

  • A valid driver's license
  • Ability to pick up and/or move objects up to 10 pounds without assistance
  • Placement within the salary range is calculated based upon years of directly relatable experience for the position.
  • The salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement

 

 

Min

USD $75,000.00/Yr.

Max

USD $111,000.00/Yr.

Average salary estimate

$93000 / YEARLY (est.)
min
max
$75000K
$111000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Market Development Manager- Distributor Management, Sazerac Company

Join Sazerac as the Market Development Manager - Distributor Management in Nashville, where your expertise will be vital in accelerating our market growth for our priority brands like Fireball and Buffalo Trace. In this exciting role, you'll collaborate closely with the State Manager to create and implement high-impact sales programming that drives sales velocity and market share. You'll develop price strategies and measure distributor KPIs to ensure we meet our growth goals effectively. Your tasks will involve analyzing market trends, providing strategic pricing opportunities, and managing budgets to meet our Fiscal Budgets. You'll also take the lead in establishing strong partnerships with distributors, rolling out brand education, and ensuring top-notch execution at retail outlets. All your efforts will be tracked through KPI analysis, enabling you to provide insightful updates to the team. This position isn’t just about numbers; it's about building great relationships in the industry and contributing to the thriving culture at Sazerac. If you're ready for an adventure in the world of spirits, where your passion and expertise will truly make a difference, then Sazerac is the perfect place for you. We can't wait to welcome you to our family!

Frequently Asked Questions (FAQs) for Market Development Manager- Distributor Management Role at Sazerac Company
What are the responsibilities of a Market Development Manager - Distributor Management at Sazerac?

As a Market Development Manager - Distributor Management at Sazerac, you will be responsible for accelerating the market share of our priority brands by collaborating with the State Manager. This involves developing high-value sales programs, managing pricing strategies, negotiating distributor KPIs, and ensuring effective execution in retail channels. Your role will require constant market analysis to drive sales and adjust strategies as needed.

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What qualifications are needed for the Market Development Manager position at Sazerac?

To apply for the Market Development Manager - Distributor Management position at Sazerac, you'll need a Bachelor's Degree in Business or equivalent experience, along with a minimum of three years of relevant experience in sales or market development. Additionally, strong self-management skills, the ability to work across functional teams, and a valid driver's license are essential for success in this role.

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What is the salary range for the Market Development Manager - Distributor Management role at Sazerac?

The salary range for the Market Development Manager - Distributor Management position at Sazerac is between $75,000 and $111,000 per year. This base salary does not include car allowances, annual bonuses, or reimbursements for fuel and cell phone usage.

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How does Sazerac support its employees in the Market Development Manager role?

Sazerac strives to create an extraordinary work environment for its employees, including those in the Market Development Manager - Distributor Management role. We offer competitive salaries, a culture that encourages professional growth, and opportunities to work alongside passionate colleagues in the spirits industry, thereby enhancing both personal and professional development.

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What kind of experience is preferred for the Market Development Manager role at Sazerac?

For the Market Development Manager - Distributor Management role at Sazerac, we prefer candidates who have experience in both on and off-premise sales, as well as market development and sales analysis. An understanding of distributor or broker sales management is also highly beneficial to ensure effective execution and partnership in the role.

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Common Interview Questions for Market Development Manager- Distributor Management
Can you describe your experience with sales programming in market development?

When answering this question, highlight specific sales programs you’ve developed or contributed to in market development. Discuss the strategies you used to drive sales and how you measured success through KPIs.

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What strategies do you use to establish relationships with distributors?

Share specific examples of how you have built strong relationships with distributors in past roles. Emphasize your communication skills, your approach to collaboration, and any successful initiatives that came from these relationships.

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How do you approach price strategy development?

Discuss your method for analyzing market trends and competitor pricing. Explain how you would collaborate with your team to develop a pricing strategy that aligns with brand positioning while supporting revenue goals.

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What metrics do you consider vital for monitoring sales performance?

Identify key performance indicators (KPIs) you believe are most important in sales performance. Include examples of how tracking these metrics has led to successful initiatives or changes in strategy.

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Tell us about a time you had to adjust your strategy based on market feedback?

Provide an example that illustrates your agility in changing your approach based on data or feedback. Detail how this adjustment improved outcomes and strengthened your experience in market development.

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How do you balance multiple tasks and prioritize projects?

Explain your time management techniques, perhaps mentioning tools you use or methods like the Eisenhower Matrix to prioritize urgent versus important tasks. Share how this has contributed to your success in previous roles.

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What role does data analysis play in your market development strategy?

Discuss the importance of data analysis in your decision-making process. Provide examples of how data has informed your previous strategies and contributed to achieving business goals.

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Can you share an experience where you collaborated with a field execution team?

Use a specific scenario to illustrate how you've effectively collaborated with field execution teams in the past. Describe your role, coordination efforts, and the successful outcomes achieved through collaboration.

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What innovative ideas have you brought to a previous market development role?

Reflect on a previous role and talk about a specific innovative initiative you proposed. Describe the process, the challenges faced, and the positive results that followed.

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Why do you want to work for Sazerac as a Market Development Manager?

This is your chance to show passion and knowledge about Sazerac. Highlight why the company's values resonate with you, and how your skills and experiences align with their goals, particularly in the spirits industry.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 2, 2025

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