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Head of Pipeline

Description

Sprout Social is looking to hire a Head of Pipeline for the Sales & Success team.

Why join Sprout’s Sales & Success team?

Joining the Sales and Success team is an opportunity to accelerate your career. We’re a winning team selling and supporting the leading social media management platform for businesses. Not only do you get to work alongside some of the sharpest minds in the industry, you also get to work with some of the biggest brands in the world ​​including General Mills, Make-a-wish Foundation, Honda and Edelman. And the real kicker? You get to design your own career and follow the path that’s best for you. Wherever you want to go, we’re committed to helping you get there. 

What you’ll do

The Head of Pipeline is responsible for leading and optimizing the end-to-end pipeline process to drive scalable revenue growth. This role requires a strategic leader who excels in cross-functional collaboration and has a strong track record in people management, ensuring teams are aligned, empowered, and executing effectively.

  • Leadership & Team Management: Build, mentor, and manage a high-performing team focused on pipeline generation and acceleration.
  • Pipeline Strategy & Execution: Develop and oversee data-driven programs to drive pipeline creation and movement.
  • Cross-Functional Collaboration: Partner with Revenue, Revenue Enablement, Marketing, Product, and GTM teams for seamless pipeline execution.
  • Process Optimization: Identify and address pipeline bottlenecks to improve efficiency and impact.
  • Technology & Tools: Leverage and optimize AI, CRM, intent, and automation tools for pipeline creation and visibility.
  • Performance Measurement: Own pipeline dashboards, track success metrics, and drive accountability across teams.

What you’ll bring

We’re looking for a leader to optimize the end-to-end pipeline process to drive scalable revenue growth while managing a high-performing team and collaborating cross-functionally across the business. This candidate will leverage technology to improve visibility, track success metrics, and ensure continuous process innovation for long-term business impact.

The minimum qualifications for this role include:

  • 7+ years in pipeline management, revenue operations, or sales strategy with proven leadership experience.
  • Strong people management skills, with a track record of coaching and scaling teams.
  • Deep understanding of B2B SaaS sales and pipeline generation strategies.
  • Proficiency with CRM platforms (Salesforce preferred) and automation tools.

Preferred qualifications for this role include:

  • Strong analytical mindset with experience in pipeline forecasting and reporting.
  • Exceptional cross-functional collaboration and communication skills.

How you’ll grow

Within 1 month, you’ll plant your roots, including:

  • Establish relationships with key stakeholders across Sales, Marketing, and Revenue Operations.
  • Audit current pipeline processes, tools, and data quality.
  • Define initial quick wins and immediate process optimizations.
  • Set up a regular cadence for reporting and team alignment.

Within 3 months, you’ll start hitting your stride by:

  • Define Sprout’s revenue pipeline strategy and begin to drive implementation of new programs while measuring the success of the entire pipeline operation.
  • Take ownership of major initiatives already in flight, including among others, data integrity & assurance, and key reporting infrastructure buildouts.
  • Implement early process improvements based on initial findings.
  • Develop a comprehensive pipeline strategy with clear leading KPIs.
  • Align cross-functional teams on pipeline generation and acceleration initiatives.

Within 6 months, you’ll be making a clear impact through:

  • Show measurable improvements in pipeline creation and velocity.
  • Launch and refine pipeline acceleration programs.
  • Ensure strong adoption of forecasting and reporting tools.
  • Build and scale a high-performing team, optimizing workflows for maximum efficiency.

Within 12 months, you’ll make this role your own by:

  • Demonstrate sustained pipeline growth and consistent attainment of pipeline goals.
  • Expand and refine pipeline strategies based on data-driven insights and market changes.
  • Strengthen cross-functional alignment, ensuring seamless collaboration between Sales, Marketing, and Revenue Operations.
  • Establish a repeatable and scalable pipeline management framework for long-term success.
  • Drive ongoing process innovation and operational excellence to enhance pipeline efficiency and impact.

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program 

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

  • Insurance and benefit options that are built for both individuals and families
  • Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
  • High-quality and well-maintained equipment—your computer will never prevent you from doing your best
  • Wellness initiatives to ensure both health and mental well-being of our team
  • Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity, and inclusion initiatives.
  • Growing corporate social responsibility program that is driven by the involvement and passion of our team members
  • Beautiful, convenient, and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

This role’s minimum On Target Earnings (“OTE”) is $195,300 USD annually. OTE is the sum of a fixed base salary plus incentives at target performance. Incentive compensation will vary based on performance. The minimum amount earned is the fixed base salary. 

These ranges were determined by a market-based compensation approach. We used data from multiple sources, including, but not limited to, trusted third-party compensation sources to set equitable, consistent and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

OTE is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you require a reasonable accommodation for any part of the interview process or to submit your application, please email us at accommodations@sproutsocial.com. Include the nature of your request and your preferred contact information. We'll do everything we can to support your success during our recruitment process while upholding your privacy. Please note that only inquiries regarding accommodations will receive a response from this email address; other inquiries will not be addressed (e.g., you send your resume but are not requesting an accommodation). 

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster  (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement

When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. Your personal data will be shared with Greenhouse Software, Inc., and Crosschq, Inc., cloud services providers located in the United States of America and engaged by Sprout Social to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, by clicking “Submit Application” on this site, you consent to the transfer of your personal data to the United States. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. 

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What You Should Know About Head of Pipeline, Sprout Social

Sprout Social is on the lookout for a dynamic Head of Pipeline to join our Sales & Success team, working remotely across the U.S. If you're seeking a role that combines strategic leadership with the exciting challenge of driving revenue growth, this is it! As the Head of Pipeline, you'll play a crucial role in spearheading our pipeline operations, collaborating with talented colleagues and some of the biggest names in the industry, including General Mills and Honda. Your responsibilities will span leadership and team management, optimizing the end-to-end pipeline process, and leveraging state-of-the-art technology for maximum efficiency. You'll be actively engaged in developing data-driven strategies to boost pipeline creation and performance, all while nurturing a high-performing team. At Sprout, we value flexibility, creativity, and drive, so you’ll have the opportunity to chart your own career path with our support. Plus, our benefits program offers a competitive salary starting at $195,300 OTE, along with numerous wellness initiatives and opportunities for professional growth. Join us, and help shape the future of social media management while making a lasting impact on our customers and the industry.

Frequently Asked Questions (FAQs) for Head of Pipeline Role at Sprout Social
What responsibilities does the Head of Pipeline at Sprout Social handle?

The Head of Pipeline at Sprout Social is responsible for leading the end-to-end pipeline process, focusing on driving scalable revenue growth. This includes building and managing a high-performing team, developing data-driven programs to enhance pipeline creation, and optimizing collaboration across various departments to ensure seamless execution.

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What qualifications are needed for the Head of Pipeline position at Sprout Social?

Candidates for the Head of Pipeline role at Sprout Social should have at least 7 years of experience in pipeline management or sales strategy, demonstrating proven leadership skills while managing and coaching teams. A strong understanding of B2B SaaS sales and proficiency with CRM platforms, particularly Salesforce, is essential.

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How does Sprout Social support the growth of its Head of Pipeline role?

Sprout Social is committed to the professional development of its employees. The Head of Pipeline will benefit from a structured growth plan that involves establishing relationships across key departments, optimizing current pipeline processes, and implementing new programs to enhance performance and velocity, leading to continuous growth and success.

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What kind of impact can the Head of Pipeline expect to make at Sprout Social?

The Head of Pipeline at Sprout Social can expect to make a significant impact through measurable improvements in pipeline creation and velocity. This role is designed to drive long-term success by enhancing cross-functional alignment and establishing a scalable pipeline management framework that contributes to the overall growth of the organization.

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What technology tools does the Head of Pipeline at Sprout Social utilize?

The Head of Pipeline at Sprout Social leverages a variety of technology tools to optimize pipeline creation and visibility. This includes utilizing AI-driven solutions, CRM platforms like Salesforce, and various automation tools to streamline workflows and improve efficiency across teams.

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Common Interview Questions for Head of Pipeline
How do you approach pipeline strategy development as the Head of Pipeline?

When developing pipeline strategies, I focus on understanding the market landscape and customer needs. By analyzing data and collaborating with sales and marketing teams, I identify growth opportunities and create targeted initiatives to enhance pipeline performance.

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Describe a time you successfully led a team to achieve pipeline goals.

In my previous role, I led a team to exceed our quarterly pipeline targets by implementing a new training program. By focusing on team strengths and encouraging cross-functional collaboration, we achieved a 20% increase in our pipeline velocity.

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What metrics do you consider essential for measuring pipeline success?

Key metrics for measuring pipeline success include pipeline velocity, conversion rates, and lead generation efficacy. Analyzing these metrics helps identify bottlenecks and areas for improvement, leading to more effective pipeline management.

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How do you manage cross-functional collaboration in pipeline execution?

I prioritize open communication and regular check-ins with all stakeholders involved. By fostering a culture of collaboration and sharing insights, we can align our efforts across departments and ensure that everyone is working toward common goals.

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Can you provide an example of how you've optimized a pipeline process in the past?

At my previous company, I identified a bottleneck in our lead qualification process. By implementing a more rigorous vetting system and automating certain tasks, we were able to reduce the lead time by 30%, significantly improving our overall pipeline efficiency.

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What role does technology play in your approach to pipeline management?

Technology is critical in pipeline management. I leverage CRM platforms and analytics tools to track performance metrics, automate workflows, and gain insights that inform our strategy and decision-making processes.

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How do you stay up-to-date with B2B SaaS sales trends?

I subscribe to industry publications, participate in webinars, and engage with professional networks to stay informed about the latest trends. Continuous learning helps me adapt our pipeline strategies to support changing market dynamics.

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What experience do you have in mentoring and coaching team members?

In my previous roles, I have regularly mentored and coached team members by providing tailored feedback and development plans. I believe in creating an environment where team members feel supported and empowered to reach their full potential.

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How do you incorporate feedback into your pipeline strategies?

I value feedback as a crucial component of our strategy. By collecting input from team members and analyzing performance data, I make informed adjustments to our pipeline initiatives, ensuring they align with our objectives and drive tangible results.

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What do you think sets a successful Head of Pipeline apart from others?

A successful Head of Pipeline combines strategic vision with strong leadership and communication skills. The ability to motivate teams, embrace data-driven decision-making, and foster collaboration is essential for achieving sustained pipeline growth and operational excellence.

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Sprout Social is a leading provider of social tools that help businesses become better marketers, build stronger relationships with their customers and create the world’s most beloved brands.

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CULTURE VALUES
Inclusive & Diverse
Empathetic
Feedback Forward
Growth & Learning
Transparent & Candid
FUNDING
SENIORITY LEVEL REQUIREMENT
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 21, 2025

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