Sales Director (Southeast US)

As a Sales Director at StackAdapt, your key responsibilities include hiring, training, and mentoring a team of Account Executives who sell our digital advertising solutions to agencies and brands. You'll take ownership of the Southeast region, work collaboratively with marketing and sales teams to drive strategy, and create action plans based on the competitive landscape. Supporting your team through coaching and regular meetings will also be crucial for achieving success.

To qualify for the Sales Director position at StackAdapt, you should have extensive experience in digital ad tech, including a minimum of 3 years in a managerial role. A deep understanding of programmatic media strategies and the digital advertising ecosystem is essential. Additionally, proven experience in driving sales and leading change management initiatives will set you apart as an ideal candidate.

At StackAdapt, we value continuous learning and professional growth. As a Sales Director, you’ll have access to a robust training and onboarding program, along with support for personal development initiatives such as conferences and courses. StackAdapt also offers programmatic courses and certifications to further enhance your expertise in the digital advertising space.

A Sales Director at StackAdapt is expected to develop strategic plans that prioritize growth in the Southeastern market. This includes understanding the competitive landscape and leveraging insights to enhance team performance. A successful strategy will involve collaborating with marketing, events, and sales teams to effectively penetrate the market and drive revenue growth.

StackAdapt fosters a friendly, inclusive, and collaborative culture perfect for a Sales Director. Our team celebrates diversity and supports each other in making a positive impact in the digital advertising landscape. You will be part of a high-performing environment that encourages creativity and innovation while enjoying competitive benefits and opportunities for team-building activities.

To lead and motivate my team as a Sales Director, I would focus on establishing an open line of communication, setting clear goals, and providing regular feedback. I believe in fostering an environment of continuous learning where team members feel valued and supported, helping them to achieve not only their sales targets but also professional growth.

In my previous roles, I gained extensive experience with programmatic media strategies, including understanding the media buying process and effectively targeting audiences. This knowledge enables me to guide my team in selling StackAdapt's solutions adeptly and helps strategize our approach in the marketplace.

Some challenges I've faced include adapting to rapidly changing market conditions or internal shifts. To overcome these challenges, I focused on clear communication with my team, being transparent about our goals and challenges, and applying data-leading strategies to pivot effectively. This not only kept the team aligned but also motivated them to remain resilient.

I approach hiring for a high-performing sales team by first defining the key qualities and skills that align with our company culture and the role’s requirements. I look for candidates with a strong track record in digital advertising sales who also demonstrate an eagerness to learn and adapt. During interviews, I assess not only their experience but also their collaborative mindset.

As a Sales Director, I would leverage sales enablement tools like Salesforce, Gong, and Salesloft to track team performance, gain insights on client interactions, and identify areas for improvement. By analyzing data from these tools, I can better coach my team and adjust our strategies to optimize results.

Collaboration with marketing is crucial for sales success. Marketing teams provide valuable insights into customer preferences and help drive targeted campaigns that support the sales process. By working closely with marketing, I can ensure we're aligned on messaging and can leverage their resources to enhance our outreach efforts.

I measure success as a Sales Director through both qualitative and quantitative metrics. This includes tracking revenue targets, team performance against quotas, and customer satisfaction levels. Additionally, I consider the team's engagement and professional development progress as key indicators of our overall success.

To expand StackAdapt's market presence, I would develop localized strategies that focus on building relationships with agencies and brands specific to the Southeast. This would include conducting market research to identify potential clients, participating in relevant events, and creating targeted marketing campaigns that resonate with the local culture.

Handling conflicts within my team involves promoting open communication and creating a safe space for team members to express their concerns. I encourage collaboration in resolving issues, guiding discussions toward constructive outcomes. If needed, I intervene to mediate and ensure a solution aligns with our overall team goals.

I once implemented a new sales strategy that focused on targeted account selling, which involved extensive research to customize our pitch for high-value clients. The outcome was a significant increase in our win rates and improved relationships with key accounts, demonstrating the importance of tailored approaches to sales.