Senior Sales Manager, New Business

The Senior Sales Manager at StackAdapt is responsible for driving new business, focusing on acquiring programmatic advertising revenue, and managing client relationships. The role includes identifying prospective clients, nurturing existing accounts, preparing pitch materials, and collaborating with management and product teams to enhance service offerings.

To qualify for the Senior Sales Manager role at StackAdapt, candidates should have over 5 years of experience in digital advertising sales, with a proven track record in programmatic advertising. Familiarity with various CRM tools, experience in the CTV and DooH space, and understanding technical concepts related to DSP platforms are also vital.

Key skills for a Senior Sales Manager at StackAdapt include strong communication abilities, expertise in programmatic advertising, proficiency in CRM systems, and the ability to craft compelling client pitches. A proactive approach, alongside teamwork and relationship-building capabilities, is essential for success in this role.

At StackAdapt, you’ll find a remote-first work environment that encourages flexibility and innovation. Team collaboration is emphasized, with regular social events and opportunities for personal development. You’ll enjoy a supportive culture within a diverse team committed to making a positive impact.

StackAdapt is committed to the professional growth of its Senior Sales Managers through comprehensive training, development initiatives, and a culture that fosters innovation. Additionally, perks like work from home reimbursements and a friendly team environment ensure that employees feel valued and can thrive in their roles.

When discussing your experience, focus on specific projects you've worked on, the technologies you used, and how you achieved results. Mention campaigns you’ve managed and what you learned about target audiences and selling strategies in programmatic environments.

In your answer, share your methodology for researching potential clients, analyzing market trends, and how these insights help you identify opportunities. Include examples of successful strategies you've implemented to acquire new clients in previous roles.

Share a specific instance where you developed a long-term relationship with a client. Describe the steps you took to understand their needs and how your support led to business growth for both parties.

Discuss any sales methodologies you have been trained in, such as MEDICC, and how you've applied them in your sales process. Highlight the results you achieved using these approaches and why you find them effective.

Explain your process for addressing objections, such as actively listening to the client's concerns, empathizing with their position, and providing counterarguments backed by data or testimonials to reassure them.

Emphasize the importance of collaboration in achieving sales targets. Share examples of how you worked with other departments, like marketing or product development, to align goals and enhance client satisfaction.

Mention specific practices you engage in to keep abreast of industry trends, such as attending conferences, participating in online courses, and following industry leaders on social media. Discuss how this knowledge informs your sales practices.

Provide a candid account of a challenging sales experience, focusing on what went wrong, what you learned from it, and the corrective actions you put in place to improve your future sales strategies.

Outline your process for utilizing CRM tools to track leads, manage follow-ups, and ensure regular communication with prospective clients. Mention how you prioritize accounts based on their potential and the steps you take to keep your pipeline healthy.

Express your admiration for StackAdapt's innovative approach to advertising. Highlight how the company values diversity and inclusion, and how you align with their mission to empower advertisers, making this opportunity particularly appealing to you.