Head of Growth

Description

Location: Minneapolis, MN (Hybrid)
Type: Full-time
Salary: $110,000 – $150,000 DOQ + Performance Incentive
Reports to: Founder & CEO
Direct Reports: 1 (Marketing Coordinator)

About the Role

We’re hiring a Head of Growth to help build a better mental health system from the inside out — starting with the workforce that makes it possible.

At Lorenz Clinic, growth begins with clinician headcount. Without skilled, compassionate providers, we can’t fulfill our mission. That’s why the Head of Growth leads two core strategic efforts: attracting new clients through community partnerships and referral marketing, and attracting top clinical talent to sustain and expand our care model.

This is a cross-functional, high-ownership role where you’ll collaborate directly with the Founder & CEO and support Lorenz’s next chapter of mission-driven expansion. You’ll build agile marketing systems, optimize or reallocate a sizable PPC budget, lead referral strategy, and elevate Lorenz’s reputation as a top workplace for mental health professionals.

This is a strategic role with tactical muscle — ideal for a builder who thrives in resource-conscious environments, is energized by complexity, and wants to do work that matters.

Who We Are

Lorenz Clinic is a nationally respected leader in Family Psychology and clinical training. Founded by clinicians, we are deeply committed to excellence in care, the professional development of our staff, and the communities we serve.

We’re scaling intentionally — not for valuation or growth-at-all-costs, but to build a durable, values-aligned system of care that will serve generations. Marketing and growth at Lorenz means telling the right stories, earning trust, and building flywheels of connection — with patients, clinicians, partners, and communities.

Why This Role Matters

• You’ll help expand access to care by building both the supply (clinical workforce) and demand (patient referrals) sides of our model
• You’ll reduce dependency on costly paid media through authentic, relationship-driven channels
• You’ll shape the voice, visibility, and credibility of Lorenz Clinic in a competitive behavioral health landscape
• You’ll build something enduring — with purpose, not just performance
  

What You’ll Do

Strategic Growth Leadership

• Own and execute a unified strategy for workforce growth and patient access
• Shift marketing mix away from transactional tactics and toward sustainable, trust-based channels
• Translate founder’s vision and product philosophy into actionable campaigns and partnerships
• Optimize and manage a $300K PPC budget with a focus on ROI and long-term savings
  

Clinician Recruitment & Employer Brand

• Develop and execute campaigns that position Lorenz as an employer of choice for mental health clinicians
• Build a values-based employer brand that resonates with mission-aligned providers
• Partner with HR and leadership to support recruiting goals, outreach efforts, and pipeline-building
• Cultivate relationships with academic institutions, professional associations, and relevant referral networks to strengthen recruiting
  

Referral Partnerships & Thought Leadership

• Develop and manage trust-based B2B referral relationships (with a focus on long-term "farming")
• Help elevate Lorenz’s reputation as a regional leader in mental health care, training, and education
• Support visibility through events, content, and co-marketing with aligned institutions
  

Lifecycle & CRM

• Design segmented client and candidate journeys for outreach, engagement, and retention
• Create CRM workflows that support clinician lead nurturing, re-engagement, and tracking
• Develop lifecycle touchpoints that align with recruitment and patient onboarding strategies
  

Marketing Operations & Analytics

• Lead performance tracking for both patient and clinician acquisition funnels
• Use A/B testing and qualitative feedback to optimize content, messaging, and channels
• Build and manage dashboards with clear KPIs, attribution models, and conversion metrics
  

Team & Vendor Management

• Manage and mentor a full-time Marketing Coordinator
• Oversee creative, content, and performance vendors as needed

Requirements

What We’re Looking For

Minimum Qualifications

• 7–10+ years in growth marketing, product marketing, or strategic communications
• Strong track record building recruitment or referral pipelines in lean, mission-driven orgs
• Hands-on expertise with CRM, lifecycle campaigns, PPC management, content marketing, and SEO/SEM
• Comfortable reporting performance metrics and optimizing for outcomesExcellent writing and storytelling skills; strong voice and audience empathy
• Experience managing small teams or vendors with limited budget

Preferred Qualifications

• Experience in behavioral health, healthcare, education, or human services
• Prior success in recruitment marketing or employer branding
• Familiarity with Agile marketing, growth experimentation, and product-led growth
• Strong systems thinking — able to see both the forest and the trees
  

Compensation & Benefits

Salary Range: $110,000 – $150,000 depending on qualifications and experience

Performance Incentive: Eligible for an annual bonus of up to 20% of base salary, based on a balanced set of performance goals that reflect the dual growth mandate of this role. Key areas include:

• Clinician Workforce Growth – building the team that enables our mission
• Referral & Client Acquisition – increasing access through trusted partnerships
• Marketing Efficiency – improving ROI and reducing paid media dependency
• Revenue Contribution – supporting overall growth by driving sustainable, scalable inflows

This bonus structure is designed to reward both strategic impact and measurable outcomes, while staying aligned with our long-term goals as a mission-driven healthcare provider.  Final performance measures and revenue alignment metrics are developed collaboratively during onboarding, with quarterly reviews and clear targets.

Benefits Include:

• Employer-sponsored medical, dental, vision, life, and disability insurance
• 401(k) with employer match
• Paid parenting leave (up to 12 weeks, all genders)
• Generous PTO and paid holidays
• Paid service/volunteer days
• Paid continuing education hours and annual allowance

Diversity & Inclusion

Lorenz Clinic is proudly committed to recruiting and retaining a diverse and inclusive workforce. We are an Equal Opportunity/Affirmative Action employer and welcome all qualified applicants regardless of background. Offers of employment are contingent upon successful background checks.

Keywords: Growth Marketing, Recruitment Marketing, Digital Strategy, Marketing Director, Head of Growth, Employer Branding, Clinician Recruitment, B2B Partnerships, Referral Marketing, CRM Strategy, Lifecycle Campaigns, Behavioral Health Marketing, PPC Optimization, Healthcare Growth Strategy, Strategic Communications, Talent Pipeline Development