As a Product Manager - Media & Entertainment at Truelogic, you'll own the product vision and define your strategic roadmap for user experiences and revenue features. Responsibilities include driving audience growth through scalable tools, overseeing product development in various areas like home and search functionalities, optimizing ad revenue, and leveraging analytics to track product performance.

To be a successful candidate for the Product Manager - Media & Entertainment role at Truelogic, you should have over 5 years of product management experience, preferably in digital media and e-commerce. A solid understanding of ad tech stacks, as well as skills in SEO, personalization, and analytics, is essential for optimizing user experiences and maximizing revenue.

Truelogic supports its Product Manager - Media & Entertainment employees by offering flexible 100% remote work, competitive pay in USD, ample paid time off, and the autonomy to manage your time effectively. Our culture values your well-being and promotes professional growth through engaging activities and collaboration with experienced professionals.

The work environment for a Product Manager at Truelogic is dynamic and collaborative, allowing you to work with top American companies. You'll engage in cross-functional teams, where your ideas and insights are nurtured, fostering a culture that prioritizes work-life balance and employee well-being.

At Truelogic, as a Product Manager - Media & Entertainment, you'll have extensive opportunities for career growth. By working with industry-leading projects and experienced professionals, you'll develop your skills further, expand your network, and engage in transformative projects that shape the future.

To define a product vision, I start by understanding the user's needs through research and data analysis, aligning them with the company's goals. I engage stakeholders in discussions to refine the vision and ensure everyone is on the same page, ultimately creating a roadmap that sets realistic milestones.

I prioritize features for a product roadmap by assessing impact versus effort. I utilize a scoring system based on user value, business value, and implementation complexity, allowing for data-driven decisions. I also adapt based on feedback and evolving market trends.

I measure product success through key performance indicators (KPIs) like user engagement, retention, and revenue growth. Combining quantitative data with qualitative feedback allows me to assess performance comprehensively and make necessary iterations.

Ensuring effective cross-functional collaboration involves regular communication and creating shared goals among teams. I leverage collaborative tools, scheduling frequent check-ins, and promoting an open environment where feedback and ideas can be freely exchanged.

When faced with conflicting feedback, I prioritize aligning all parties to the product vision. I validate all inputs through user testing or data analysis, and I facilitate discussions that focus on agreed-upon goals to reach a consensus.

User feedback is crucial in my product management process. I incorporate it through surveys, user interviews, and usability tests to ensure we understand their needs and preferences, using this information to drive feature development and optimize user experiences.

I ensure products are data-driven by establishing analytics early in the development process. By setting up tracking for crucial metrics, I can gather insights that inform decisions and iterate on features, ensuring that actions are guided by solid data.

In launching a product, my strategy involved thorough market analysis, defining clear objectives, and ensuring cross-functional collaboration. I created a detailed launch plan that included marketing efforts and post-launch feedback to refine the product continuously.

Keeping up with trends in the media and entertainment industry requires consistent research and networking. I subscribe to industry publications, attend conferences, and connect with thought leaders on platforms like LinkedIn to stay informed about evolving technologies and consumer behaviors.

Essential software tools for a Product Manager include project management tools like Jira or Trello for tracking progress, analytics platforms for measuring performance, and collaboration software such as Slack or Asana for seamless communication among teams.