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Sales Manager



OVERVIEW

Experience a place of energy, passion, and excitement. A place where the joy of discovery and uncommon artistry blend to create exhilarating buying experiences—for true beauty enthusiasts. At Ulta Beauty, we’re transforming the world one shade, one lash, one cut at a time. Because beauty is powerful.

 

If you seek greater purpose—a place of vision, mission, and lived values—where voices are heard, contributions valued and recognized and growth opportunities abound, consider Ulta Beauty. Nowhere else are the possibilities quite this beautiful.

 

 

GENERAL SUMMARY & SCOPE

The Sales Manager (SM) is responsible for leading through Ulta Beauty’s mission, vision, and values in order to develop a high-performing team that consistently delivers top-line sales growth across all categories. The SM leads a team of Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers and is accountable for all aspects of the retail business with the exception of boutiques, including sales, service, and operational process. The SM is accountable for Net Promoter Score (NPS) and delivering an exceptional guest experience. This leader drives the business through a focus on performance (NPS, sales and in-store events), people (guest service and associate training), and process (standard operating procedures and compliance standards). This position requires a drive for results, a passion for the beauty industry, exceptional guest service, the aptitude to learn and teach extensive product knowledge, and the ability to lead, influence, and develop their team.

 

PRINCIPAL DUTIES & RESPONSIBILITIES (*Essential Job Functions)

The SM is a champion of Ulta Beauty’s mission, vision, and values, and should demonstrate them skillfully and consistently by performing the following duties and responsibilities of the position (as well as all other projects/duties as assigned):

 

Performance

  • Promote a culture of accountability to meet or exceed Ulta Beauty’s goals related to retail and service sales, guest loyalty (including credit), payroll, omni-channel, and retail shrink as set by Ulta Beauty for the store.
  • Drive company profitability by identifying underperforming metrics and developing strategies that leverage company programs, tools, and resources through operational excellence to deliver top-line sales growth and improve business.
  • Leverage store forecast and payroll budgets to support with store scheduling needs and communicate the needs to the GM to maximize productivity, achieve sales and payroll goals, and complete workload on time, and within the payroll budget.
  • Plan and execute in-store events that deliver an unrivaled guest experience, drive in-store and brand partner collaboration, and deliver on sales and payroll goals.
  • Review, analyze and react to Ulta Beauty’s financial and operational reporting, including store visit and audit results, regularly and in a timely manner.
  • Perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and guest service experience.
  • Take the initiative to stay informed regarding new and existing industry trends, products, and services during work time and be knowledgeable about the ingredients and benefits of these trends, products, and services to better serve guests.
  • Maintain prompt, regular attendance as the SM and hold store associates accountable to the Ulta Beauty attendance policy.
     

People

  • Attract, hire, and retain a diverse team of top talent, and efficiently address any staffing needs and open positions for the store.
  • Build a highly engaged team at the store that embodies the Ulta Beauty brand through effective collaboration, open and honest communication, and prioritization of work.
  • Create an inclusive environment that inspires and encourages the growth and engagement of associates.
  • Support all aspects of associate professional development, including training, providing individualized competency-based feedback and coaching, performance reviews, succession planning, and individual development plans to enable continuous development and drive sales performance.
  • Regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
  • Ensure direct reports regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
  • Establish professional brand partner relationships that foster a shared interest in collaboratively delivering on sales and service goals.
  • Model a culture of teamwork and guest services excellence while working alongside the leadership team by establishing priorities, providing clear direction and support, and sharing best practices.
  • Execute the Guest Engagement Leader program flawlessly through business ownership, associate coaching and leading a helpful and friendly guest experience to drive business results across all Annual Performance Goals (APGs) metrics for the store.
     

Process

  • Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards for the store.
  • Adhere to and enforce Ulta Beauty’s dress code.
  • Use the company’s scheduling tool as directed to adjust schedules and manage attendance in-the-moment during manager-on-duty shifts to ensure accurate schedules and reporting.
  • Use the company’s task management tool as directed to prioritize and execute store workload, including product and marketing resets, pricing updates, inventory related tasks, cleaning, and replenishment.
  • Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, cash management, and loss prevention.
  • Execute day-to-day inventory control processes (e.g., known theft, damages, hazardous waste, inventory adjustments, product returns) and complete theft reporting as necessary.
  • Support continuous improvement by influencing the adoption of company initiatives and technology, communicating expectations, and ensuring the execution of all store tasks.
  • Utilize company programs, tools, and resources to drive store improvements.
  • Regularly communicate and provide feedback to field leadership on business trends and opportunities, events, operational challenges, merchandise needs, and competitive landscape for their store.

JOB QUALIFICATIONS

 

Education

  • Bachelor’s degree is preferred
     

Experience

  • 2-3+ years of fast-paced, retail management, or other relevant work experience
  • Financial management: success with driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expense
  • Retail management: proven ability with monitoring inventory levels, achieving operational excellence, driving a service culture, and executing merchandising directives
  • Leadership management: experience with attracting, developing, and motivating top talent, swiftly adapting to change and leading others through the change-curve, developing collaborative relationships with others, and leading and influencing a team
     

Skills

  • Proficient with basic technology (e.g., Point of Sale system, Microsoft Office programs, and Apple devices)
  • Excellent written and verbal communication
  • Strong collaboration and interpersonal skills
  • Strong organizational skills to manage multiple tasks
  • Ability to react under pressure, use good judgment in ambiguous situations, and be flexible/adaptable
     

SPECIAL POSITION REQUIREMENTS

  • Work a flexible, full-time schedule to include days, evenings, weekends, and holidays
  • Attend corporate business meetings and conferences
     

WORKING CONDITIONS                                                      

  • Continuous mobility throughout the store during shift, including twisting
  • Frequent bending, pulling, pushing, stooping, reaching, and twisting during shift
  • Frequent lifting and/or moving up to 25 lbs. during shift
  • Continuous coordination and manipulation of objects during shift

If an associate has a disability that prevents them from performing an essential function of the job, the Company will engage in the interactive process with the associate to determine whether there is a reasonable accommodation that will enable the associate  to perform the essential functions of the job.


 

The pay range for this position is $28.00 - $35.00 / Hour with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta

ABOUT

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.

 

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

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What You Should Know About Sales Manager, Ulta Beauty, Inc.

Join the dynamic team at Ulta Beauty as a Sales Manager in Kirkland, Washington, where creativity and passion merge into a vibrant workplace. As a Sales Manager, you will lead a team of enthusiastic Beauty Advisors, ensuring they embody the mission and values of Ulta Beauty. If you have a knack for driving performance, enhancing customer experiences, and a deep love for the beauty industry, this position is tailor-made for you. Your primary role will revolve around nurturing your team while driving top-line sales growth, maintaining exceptional service standards, and executing in-store events that delight our customers. From engaging directly with guests through makeup applications and skin care analyses to analyzing operational reports to optimize performance, your day will be as varied as the beauty products we carry. Your leadership will not only focus on sales numbers but also on fostering an inclusive environment that prioritizes coaching, development, and professional growth for all associates. Collaborating with product partners and executing corporate strategies to meet sales and service goals will be second nature to you. If you are ready to create exhilarating buying experiences and lead a team to success while promoting a culture of accountability and joy, consider applying to be a Sales Manager at Ulta Beauty. Here, every day is a chance to make a difference in the beauty industry, offering you an exciting path filled with growth and fulfillment.

Frequently Asked Questions (FAQs) for Sales Manager Role at Ulta Beauty, Inc.
What are the key responsibilities of the Sales Manager at Ulta Beauty?

As the Sales Manager at Ulta Beauty, you will be responsible for leading a team of Beauty Advisors to achieve top-line sales growth. Key responsibilities include promoting a culture of accountability, executing in-store events, analyzing sales performance reports, and ensuring exceptional customer experiences. Your role will also involve overseeing operational processes to enhance workflow and meet Ulta's goals.

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What qualifications do I need to apply for the Sales Manager position at Ulta Beauty?

To be eligible for the Sales Manager position at Ulta Beauty, a bachelor's degree is preferred along with 2-3 years of experience in retail management or related fields. Candidates should possess financial management skills, strong leadership abilities, and a passion for the beauty industry to effectively lead their teams and drive sales.

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What personal attributes are vital for a Sales Manager at Ulta Beauty?

Strong leadership, excellent communication, and a passion for beauty are essential attributes for a Sales Manager at Ulta Beauty. Additionally, being adaptable, organized, and having the ability to build collaborative relationships will contribute significantly to the success of the Sales Manager in this vibrant retail environment.

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How does the Sales Manager contribute to guest satisfaction at Ulta Beauty?

The Sales Manager at Ulta Beauty directly influences guest satisfaction by fostering a team that prioritizes exceptional service, conducting engaging product demonstrations, and executing memorable in-store events. By analyzing guest feedback and driving initiatives to improve the customer experience, the Sales Manager plays a crucial role in maintaining high NPS scores and guest loyalty.

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What growth opportunities can I expect as a Sales Manager at Ulta Beauty?

As a Sales Manager at Ulta Beauty, you can expect significant growth opportunities through continuous professional development, leadership training, and mentorship. The company promotes a culture of growth, encouraging you to excel in your career while supporting your goals and aspirations in the beauty industry.

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Common Interview Questions for Sales Manager
Can you describe your experience in retail management and how it will benefit you as a Sales Manager at Ulta Beauty?

Discuss your previous retail management roles, focusing on your achievements in driving sales, managing teams, and improving customer experiences. Highlight any specific strategies you implemented to exceed sales targets or enhance team performance, demonstrating how these experiences will benefit your role as Sales Manager at Ulta Beauty.

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How do you motivate a team of Beauty Advisors to achieve their best performance?

Share your strategies for motivation, such as setting clear goals, recognizing achievements, and providing ongoing training and support. Illustrate how you encourage teamwork and create an inclusive environment, which are key aspects of being a successful Sales Manager at Ulta Beauty.

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What strategies would you use to analyze and improve store performance?

Talk about utilizing sales data and customer feedback to identify areas for improvement. Discuss how you would develop action plans based on insights from these analyses, and the importance of aligning team efforts to enhance overall store performance at Ulta Beauty.

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How would you handle a difficult guest complaint in-store?

Explain your approach to handling guest complaints, emphasizing empathy, active listening, and problem-solving skills. Highlight a specific example from your past experience where you've successfully resolved a conflict, demonstrating your ability to maintain high standards of guest satisfaction as a Sales Manager at Ulta Beauty.

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What role does training and development play in your management style?

Emphasize the importance of continuous training and development in fostering a knowledgeable and engaged team. Share how you would create individualized development plans for your team members, utilizing feedback and coaching to inspire growth within your role as Sales Manager at Ulta Beauty.

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Describe your experience with executing in-store events and their impact on sales.

Discuss the types of in-store events you've planned and executed in the past, focusing on their objectives and outcomes. Provide specific examples of how these events drove sales and enhanced the shopping experience, showcasing your ability to replicate this success at Ulta Beauty.

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How important is collaboration with beauty brands for the Sales Manager role?

Collaboration with beauty brands is critically important for successfully executing store promotions and events. Discuss your understanding of building strong partner relationships, leveraging their support to enhance guest experiences, and driving store sales, which aligns with the objectives of a Sales Manager at Ulta Beauty.

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What methods do you use to evaluate and provide feedback to your team?

Explain your approach to evaluation and feedback, such as regular performance reviews and one-on-one check-ins. Discuss how you focus on constructive feedback aimed at growth and improvement, ensuring that your team members receive recognition for their efforts, which is vital for a Sales Manager at Ulta Beauty.

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How do you ensure compliance with corporate policies and operational standards?

Describe your systematic approach to ensuring compliance including training, regular audits, and open communication with your team. Emphasize your commitment to upholding Ulta Beauty's standards and how your leadership will encourage accountability within the store.

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Why do you want to be a Sales Manager at Ulta Beauty?

Share your passion for the beauty industry and how Ulta Beauty's mission aligns with your values. Discuss your excitement about the opportunity to lead a team, drive sales, and enhance customer experiences, reinforcing your dedication to the brand and its customers.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 5, 2025

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