Own Media Specialist

As the Own Media Specialist, you’ll design automated communication flows tailored to customer behaviors and stages, manage our CRM/Marketing Automation tools to launch multi-channel campaigns, and analyze performance metrics to align with our communication objectives. Your expertise will help elevate customer activation and retention rates.

Candidates should have at least 2 years of experience managing owned media channels or CRM automation. Familiarity with tools like Klaviyo, ActiveCampaign, and Mailchimp is essential, alongside strong analytical skills and a foundation in HTML/CSS for email template edits. Proficiency in Excel/Sheets and data visualization tools will also assist in dashboard creation.

The Own Media Specialist will develop and implement automated communication strategies that not only engage customers but also drive retention and encourage repeat purchases, effectively improving customer lifetime value through targeted messaging and optimized engagement.

You will work with a suite of tools including Customer.io, Braze, and other marketing automation platforms to execute effective multi-channel campaigns, track performance, and ensure effective segmentation in communications. Mastery of these tools is key to driving successful outcomes.

Key performance indicators include payback percentage improvement, email open and click rates, user activation rates through owned channels, and enhanced retention metrics through automated customer flows. You'll play a critical role in optimizing these metrics.

To build automated communication flows, I first analyze customer behavior data to segment audiences appropriately. From there, I design tailored messages for each segment that align with their engagement stage, ensuring to test different variations to see what resonates best.

Certainly! I once led a re-engagement campaign through emails and push notifications for inactive users. By segmenting users based on their last activity and personalizing the messaging, we saw a 25% increase in reactivations, showcasing the power of targeted communication.

I focus on A/B testing email headlines, optimizing send times based on user activity data, and personalizing messages to increase relevance for the recipient. I also analyze previous campaign results to inform future strategies.

Success is measured through KPIs like open and click rates, conversion rates, and attributed revenue. I also leverage dashboards to analyze these metrics over time for strategic adjustments and future planning.

Data is fundamental to my strategy. I rely heavily on analytics to shape campaign decisions, drive segmentation, and identify areas for improvement. By making data-driven decisions, I can ensure our communications yield the best results.

I regularly read industry blogs, attend webinars, and participate in professional groups related to digital marketing and CRM automation. Networking with peers also helps me stay informed about trends and strategies.

I commonly test various elements like subject lines, call-to-action button placements, and send times. By isolating single variables in each test, I can accurately gauge what drives higher engagement and conversion, enabling continuous optimization.

If a campaign underperformed, I would conduct a thorough analysis of the results, pinpoint areas that didn't meet expectations, and gather insights from data. I would then iterate on the campaign by refining content and targeting strategies based on the findings.

I have extensive experience using various CRM tools such as Klaviyo and HubSpot, managing customer data to create targeted marketing strategies, executing automated campaigns, and analyzing performance metrics to ensure engagement success.

Customer segmentation is crucial as it allows me to tailor communication according to individual customer needs and behaviors. This personalized approach increases engagement, enhances customer experience, and improves campaign performance significantly.