Head of Growth Marketing

As the Head of Growth Marketing at Veriff, your primary responsibilities will include leading a global growth marketing team, overseeing the acquisition funnel to drive new customer acquisition, forecasting and reporting on campaign performance, devising growth strategies, and collaborating with product marketing teams to enhance campaign success. You will shape short and long-term strategies that align with Veriff's business objectives.

To apply for the Head of Growth Marketing position at Veriff, candidates should have over 7 years of marketing experience in the SaaS domain, with at least 3 years in team management. A proven track record in developing effective marketing campaigns that lead to customer acquisition and revenue growth, along with strong analytical skills and familiarity with marketing analytics tools, is essential.

The Head of Growth Marketing at Veriff plays a crucial role in revenue growth by crafting and executing marketing strategies that successfully drive user acquisition and conversion. This includes leveraging data-driven insights to optimize performance marketing campaigns and identifying new messaging and targeting opportunities across various channels.

The Head of Growth Marketing at Veriff can expect a remote, flexible work environment, with collaborative efforts across a diverse team spread throughout regions like the USA, EMEA, and LATAM. Veriff embraces a culture of excellence, continuous improvement, and values various perspectives to drive teamwork and innovation.

The compensation range for the Head of Growth Marketing role at Veriff is between $168,000 and $252,000, depending on experience, skills, location, and other factors. This competitive salary reflects Veriff's commitment to attracting top talent in the industry.

In driving customer acquisition, I would implement data-driven marketing strategies, focusing on performance marketing campaigns tailored to specific audience segments. A/B testing and conversion rate optimization would be pivotal in refining these strategies while collaborating closely with product marketing to ensure alignment with customer needs.

Measuring the success of marketing campaigns in a SaaS environment involves closely monitoring key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and overall return on investment (ROI). Utilizing tools like Google Analytics and HubSpot allows for effective tracking and analysis of campaign performance.

In managing and developing teams remotely, I emphasize open communication and regular check-ins to foster collaboration and performance. Creating a culture of trust and accountability is essential, along with providing resources for professional growth, setting clear objectives, and celebrating team successes.

I have extensive experience in designing and optimizing performance marketing campaigns across various channels. My approach involves leveraging data analytics to identify successful strategies, managing budgets effectively, and ensuring alignment between campaign objectives and business goals.

Collaboration is crucial in my marketing strategy; it helps leverage different perspectives and expertise across departments. By working closely with creative teams and product managers, we ensure that our campaigns resonate with our audience, ultimately driving better results.

To align marketing strategies with broader company objectives, I prioritize communication with executive leadership and other departments. Regular strategy sessions and updates help ensure that our marketing goals are integrated with the company's vision, adjusting plans as necessary based on overall business direction.

My process for identifying new customer segments begins with thorough market research and analysis of existing customer data. I look for trends and gaps in our current targeting strategies, utilizing demographic and behavioral insights to define potential new segments for targeted marketing efforts.

I utilize a variety of marketing analytics tools, including Google Analytics, HubSpot, and Marketo, to track campaign performance, analyze customer behavior, and generate actionable insights. These tools equip me to make informed decisions and refine strategies effectively.

When faced with underperforming marketing campaigns, I first analyze the data to identify problem areas. I focus on understanding the root cause, whether it’s targeting, messaging, or channel selection, and adapt strategies quickly to improve results. Continuous testing and optimization are vital in this process.

My vision for the growth marketing function at Veriff is to establish a data-driven, customer-centric approach that not only drives acquisition but also fosters long-term relationships with our users. By continuously innovating and optimizing our marketing strategies, we can significantly enhance our impact and support Veriff's mission to protect honest people online.