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Analyst, Talent Brand & Marketing Program Mgmt - job 1 of 11

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

We are seeking a motivated and innovative Recruitment Marketing Analyst to join our team. In this role, you will support the creation, implementation, and management of strategies to attract top talent to our organization. You will work closely with our People and Marketing departments to develop compelling employer brand stories aligned with our Employee Value Proposition, execute recruitment marketing campaigns, and assist in managing our Employee Advocacy program in alignment with Visa's market growth.

Essential Functions

  • Assist in developing and implementing recruitment marketing strategies aligned with our company's goals and values.
  • Collaborate with PBP, Talent Acquisition Leads, and Marketing teams to create and promote compelling employer branding stories.
  • Support the management and optimization of recruitment marketing campaigns across various channels (social media, job boards, etc.).
  • Help coordinate projects, delegate tasks, and collaborate with multiple workstreams within the job area.
  • Analyze and report on the performance of recruitment marketing campaigns, making data-driven decisions to improve and optimize efforts.
  • Stay informed about recruitment marketing best practices and industry trends, especially within region, and apply this knowledge to our strategies.
  • Coordinate with internal teams and external partners to ensure consistency in our employer branding/EVP activation.
  • Assist in managing and maintaining our careers page and other recruitment-related content on our website and social media platforms.
  • Support the embedding of our employee value proposition into the talent acquisition lifecycle, including internal and external collateral.
  • Continuously champion Visa's core messaging by educating both internal and external audiences about our Employee Value Proposition. Provide necessary support, training, and guidance to reinforce our commitment to our employees and their value.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications

  • 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)

Preferred Qualifications

  • 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
  • Bachelor’s degree in marketing, HR, or related field.
  • Proven experience in recruitment marketing or similar role.
  • Good understanding of employer branding strategies and recruitment marketing.
  • Excellent communication and interpersonal skills.
  • Strong analytical skills with a problem-solving attitude.
  • Experience with HR and marketing software, including ATS and CRM systems.
  • Ability to manage multiple projects/programs simultaneously and meet deadlines.

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 92,300.00 to 130,650.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Average salary estimate

$111475 / YEARLY (est.)
min
max
$92300K
$130650K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Analyst, Talent Brand & Marketing Program Mgmt, Visa

Join Visa as an Analyst in Talent Brand & Marketing Program Management and play a key role in attracting top-tier talent to our innovative organization. In this dynamic and fulfilling position based in Ashburn, VA, you'll collaborate with our People and Marketing departments to craft compelling employer brand narratives that resonate with our Employee Value Proposition. Your creativity will be put to the test as you design and implement recruitment marketing strategies across various channels, ensuring we effectively promote our vibrant company culture. You'll support the coordination of projects while providing analytical insights into our recruitment marketing campaigns, helping us understand what works and where we can improve. By keeping up with the latest trends in our industry, you will contribute to a brand that reflects Visa's commitment to connecting the world through reliable and secure payment solutions. If you have a background in marketing or HR and are passionate about employer branding, this hybrid role offers the perfect opportunity for you to make an impact. Visa provides a collaborative work environment where your ideas can thrive, making it an exciting time to join us as we uplift everyone, everywhere, with the best ways to pay and be paid.

Frequently Asked Questions (FAQs) for Analyst, Talent Brand & Marketing Program Mgmt Role at Visa
What are the responsibilities of the Analyst, Talent Brand & Marketing Program Management at Visa?

As the Analyst for Talent Brand & Marketing Program Management at Visa, your main responsibilities include developing and implementing recruitment marketing strategies that align with our goals, collaborating with various teams to tell compelling employer brand stories, managing recruitment marketing campaigns across multiple channels, analyzing campaign performance through data-driven insights, and ensuring consistency in employer branding across all mediums.

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What qualifications are needed for the Analyst, Talent Brand & Marketing Program Management position at Visa?

To qualify for the Analyst, Talent Brand & Marketing Program Management role at Visa, you should possess at least 2 years of relevant experience along with a Bachelor's Degree, or 3 or more years of experience with a related Advanced Degree. A background in marketing or human resources is preferred, and familiarity with recruitment marketing strategies, strong analytical skills, excellent communication, and experience with HR and marketing software will also be beneficial.

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How does Visa support career growth for the Analyst, Talent Brand & Marketing Program Management role?

Visa is dedicated to fostering career growth for employees in the Analyst, Talent Brand & Marketing Program Management position by providing opportunities for professional development, mentorship, and hands-on experience in a collaborative work environment. We encourage continuous learning and actively support our team members in developing their skills to advance in their careers.

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What is the work environment like for the Analyst, Talent Brand & Marketing Program Management at Visa?

The Analyst for Talent Brand & Marketing Program Management at Visa will experience a hybrid work environment, which combines both in-office and remote work. This flexibility allows for a balanced and productive work atmosphere while fostering collaboration with colleagues across various departments to enhance our employer branding efforts.

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What is the expected salary range for the Analyst, Talent Brand & Marketing Program Management position at Visa?

The estimated salary range for the Analyst, Talent Brand & Marketing Program Management position at Visa is between $92,300 and $130,650 annually. This figure includes potential sales incentives and may vary based on individual qualifications and experience, making it a competitive package within the industry.

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Common Interview Questions for Analyst, Talent Brand & Marketing Program Mgmt
Can you describe your experience with recruitment marketing?

When answering this question, focus on specific campaigns you've managed, your approach to creating content that resonates with the target audience, and any measurable outcomes from your efforts. Highlight tools and methodologies you've utilized to gauge campaign success.

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How do you collaborate with various teams to enhance recruitment marketing strategies?

In your response, emphasize your ability to communicate effectively with cross-functional teams. Discuss examples of past collaborations that yielded successful campaigns and how you ensured alignment between brand messaging and recruitment goals.

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What metrics do you use to measure the success of recruitment marketing campaigns?

This is a chance to showcase your analytical skills. Describe the key performance indicators (KPIs) you track, such as application rates, conversion rates, and engagement metrics on different platforms, and explain how you use these insights to inform future strategies.

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How do you ensure consistency in employer branding across multiple channels?

Discuss your methods for maintaining brand integrity by creating a unified message across social media, job postings, and other recruitment materials. Mention any frameworks or guidelines you've developed to facilitate this process.

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What challenges have you faced in recruitment marketing, and how did you overcome them?

This question seeks insight into your problem-solving abilities. Share a specific challenge you encountered, the steps you took to address it, and the outcome, focusing on lessons learned and how they shaped your approach moving forward.

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Why do you find employer branding important?

Express the significance of employer branding in attracting and retaining top talent. Explain how a strong brand identity can influence candidate perception and engagement, ultimately affecting overall recruitment success.

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What creative approaches have you taken in past recruitment campaigns?

Share examples of innovative ideas you've implemented, such as unique content formats or storytelling techniques that helped capture the target audience's attention. Highlight the results and any feedback you received.

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How do you stay informed about trends in recruitment marketing?

Discuss your strategies for staying updated, such as following industry blogs, attending webinars, or participating in relevant networks. Mention specific resources you rely on to continuously improve your knowledge and skills.

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What software tools do you use for recruitment marketing?

Mention any HR and marketing software you have experience with, such as Applicant Tracking Systems (ATS) or CRM tools. Explain how you utilize these systems to streamline recruitment processes and enhance campaign effectiveness.

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How do you prioritize multiple recruitment marketing projects simultaneously?

Describe your project management techniques, including any tools or methodologies you employ to keep tasks organized and on schedule. Emphasize your ability to adapt to changing priorities while maintaining quality in your work.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

11715 jobs
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Full-time, hybrid
DATE POSTED
April 9, 2025

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