Campaign Operations & Content Management - Digital Sales - job 3 of 21

As a Campaign Operations & Content Management professional at Visa, your main responsibilities will include supporting the orchestration and execution of regional Demand Response campaigns. You'll work closely with regional sales leadership and B2B marketing to ensure alignment with global frameworks. Collaborating with cross-functional teams like sales, marketing, and product, you’ll ensure consistent lead management processes while managing campaign content in Microsoft Dynamics and Highspot.

To excel as a Campaign Operations & Content Management specialist at Visa, candidates should be highly organized, customer-obsessed, and adaptable with excellent strategic thinking abilities. Experience in campaign management, familiarity with sales technology, and collaboration skills across multiple disciplines are key components. A strong desire to learn and contribute to an innovative sales environment is essential for success.

The Campaign Operations & Content Management role is crucial in executing Visa’s Digital Sales strategy by orchestrating and managing effective Demand Response campaigns. You will collaborate with various teams to develop campaign materials and outreach sequences while tracking and analyzing performance metrics. This position directly supports achieving broader organizational goals through effective communication and strategic campaign management.

At Visa, the Campaign Operations & Content Management role offers a dynamic atmosphere combining a startup vibe with the stability of a global powerhouse. You’ll experience a collaborative and energizing work culture where innovation is encouraged, and creative solutions are valued. The hybrid work model allows for flexibility while still fostering teamwork and connection among colleagues.

In the Campaign Operations & Content Management position at Visa, you will utilize various technologies including Microsoft Dynamics for managing outbound BDR campaigns and Highspot for uploading and maintaining campaign content. Familiarity with AI and automation solutions is also beneficial to optimize campaign performance and scalability.

When answering this question, focus on specific tools and methods you've employed for organization and time management. Discuss using project management software, establishing clear priorities, and maintaining communication with team members to ensure all campaigns align with broader objectives.

Share a specific example highlighting the challenges you faced, your analytical approach to problem-solving, and the successful strategies you implemented to navigate those obstacles. Emphasize your adaptability and resilience throughout the process.

Discuss your experience in facilitating regular meetings to communicate campaign objectives, utilizing collaborative tools to share feedback and insights, and ensuring everyone is on the same page regarding lead management processes and sales goals.

Talk about specific metrics you track, such as conversion rates, engagement statistics, and return on investment. Highlight the importance of utilizing data analytics to inform future campaign strategies and refine messaging.

Invite a discussion about the importance of gathering customer insights through surveys or direct communication. Explain how you analyze feedback to enhance campaign strategies, messaging, and overall effectiveness.

Discuss the use of data analytics tools for performance tracking, the implementation of AI solutions for automation, and how software can streamline processes to enhance efficiency and campaign results.

Share experiences where you've created successful outreach sequences, emphasizing your creative writing skills and understanding of the target audience, ultimately leading to high response rates.

Describe how you assess potential initiatives based on alignment with organizational goals, available resources, and overall impact. Illustrate your decision-making process using specific examples.

Illustrate your teamwork strategies, such as regular communication, sharing of campaign updates, and the value of diverse perspectives. Highlight specific instances where collaboration led to successful campaign outcomes.

Emphasize strategic thinking and strong organizational skills as vital attributes. Highlight the importance of being customer-focused and adaptable in a rapidly changing digital sales landscape.