Campaign Operations & Content Management - Digital Sales - job 8 of 21

As a Campaign Operations & Content Management professional at Visa, your main responsibilities will include supporting the orchestration and execution of regional Demand Response campaigns, collaborating with cross-functional teams, and building a consistent campaign intake process. You will also partner with marketing and sales leadership to develop messaging templates and manage BDR campaigns using Microsoft Dynamics.

Applicants for the Campaign Operations & Content Management role at Visa should possess a strong strategic mindset and excellent organizational skills. You should be customer-obsessed, capable of developing engaging campaign materials, and adaptable to our dynamic work environment. Proven experience in managing multiple campaigns and collaborating effectively across teams is essential.

In the Campaign Operations & Content Management role at Visa, you will work with various tools and technologies, including Microsoft Dynamics for managing outbound campaigns and Highspot for uploading and maintaining campaign content. Familiarity with sales technology and analytics will be advantageous as you optimize campaign performance.

The culture at Visa, particularly within the Campaign Operations & Content Management team, is innovative and collaborative. You will experience a vibrant atmosphere reminiscent of a startup, with the stability of a global powerhouse. It's a place where creativity is encouraged, and team members work together to achieve common goals.

The Campaign Operations & Content Management team at Visa plays a critical role in supporting the transformation of Digital Sales on a global scale. By executing effective Demand Response campaigns and aligning with sales leadership, the team helps build stronger relationships with clients and drives scalable business growth.

In a fast-paced environment like Visa's, I prioritize tasks by assessing urgency, impact, and alignment with global objectives. I use project management tools to track deadlines and maintain visibility across campaigns, ensuring that I can adapt to changing dynamics while meeting deadlines.

I have managed BDR campaigns by developing engaging outreach sequences tailored to different client segments. I focus on utilizing data analysis to gauge performance and pivot strategies where necessary, ensuring we achieve optimal engagement and conversion rates.

To ensure effective collaboration across cross-functional teams, I focus on clear communication, setting shared objectives, and regular check-ins. By using collaboration tools and nurturing relationships, we can align our goals and work cohesively toward successful campaign execution.

I assess the performance of digital campaigns by tracking key metrics such as engagement rates, conversion rates, and ROI. I also use A/B testing to identify successful elements and can adjust strategies based on insights gathered from data analytics.

Crucial metrics for evaluating campaign success include engagement rates, lead generation numbers, and conversion rates. Additionally, assessing the quality of leads through feedback from sales teams is important to gauge the effectiveness of outreach efforts.

I handle multiple campaigns with overlapping deadlines by creating a detailed timeline for each project, prioritizing tasks based on urgency and impact, and delegating responsibilities where necessary. This structured approach allows me to stay organized and ensure timely delivery.

To create compelling campaign content, I employ techniques such as audience segmentation, storytelling, and highlighting unique value propositions. Researching industry trends and gathering feedback can further enhance the relevance and effectiveness of the content.

In a previous role, I managed a campaign that engaged clients through personalized outreach, utilizing data-driven insights to tailor the messaging. It resulted in a 30% increase in engagement and significantly enhanced lead quality, contributing to our sales team's overall success.

I stay updated with trends in digital sales and marketing by following industry blogs, attending webinars, and participating in workshops. Networking with professionals in the field and joining relevant online communities also provides valuable insights into the latest developments.

What motivates me most in the Campaign Operations & Content Management role is the opportunity to drive meaningful change and impact through innovative strategies. Contributing to Visa's growth and collaborating with talented individuals only further fuels my passion for excellence in this field.