Copy of Manager, Pricing Strategy - job 14 of 19

As a Manager, Pricing Strategy at Visa, you will be responsible for developing and implementing pricing strategies for value-added products and services. Your key tasks include conducting in-depth market research, analyzing product data, creating pricing packages, and working alongside various teams to align on monetization strategies. You'll also mentor junior team members and lead cross-functional projects to promote growth in the VAS portfolio.

For the Manager, Pricing Strategy role at Visa, candidates should ideally possess experience in corporate or product strategy, management consulting, or Go-To-Market strategy. While direct pricing strategy and payment experience are preferred, they are not mandatory. A background in a B2B selling environment, along with a proven ability to navigate complex organizations and make informed, decisive decisions, will be highly beneficial.

Visa emphasizes a value-based approach to pricing, which requires a strong understanding of product value propositions and competitive landscapes. The Manager, Pricing Strategy will utilize market-informed insights and collaborate with local teams to ensure pricing strategies reflect the dynamics and nuances of various markets worldwide.

Essential skills for the Manager, Pricing Strategy position at Visa include strong analytical capabilities for data analysis, effective communication for creating executive presentations, and the ability to influence stakeholders across multiple teams. Additionally, familiarity with pricing metrics and KPIs will aid in measuring the impact of pricing changes and driving continuous improvement.

The Manager, Pricing Strategy role at Visa is a hybrid position that allows for flexibility between in-office and remote work. Working within a global and collaborative environment, you'll engage with cross-functional teams while experiencing the dynamic vibe of Austin's vibrant tech scene.

When developing pricing strategies in a competitive landscape, I begin by conducting thorough market research to understand competitors' offerings and pricing. I analyze product value propositions to determine how we can differentiate and create compelling packages. I believe in using data-driven insights to validate our strategies and adapting them based on market feedback.

In my previous roles, I have conducted extensive market analysis by examining competitor pricing, customer feedback, and market trends. This analysis informed my decisions on pricing packages and helped identify opportunities for value enhancements. I focus on both quantitative data and qualitative insights to develop a comprehensive pricing strategy.

Mentoring junior team members involves regular check-ins, encouraging their involvement in projects, and providing constructive feedback. I like to share my experiences and knowledge, helping them navigate challenges and develop their skills. I also promote a collaborative environment where they feel comfortable asking questions and challenging ideas.

To measure the effectiveness of new pricing strategies, I define clear KPIs before implementation, such as sales growth, customer acquisition rates, and market share changes. Post-implementation, I review these metrics regularly and gather feedback from sales teams to assess how well the strategies are performing. This iterative process allows for continual refinement.

I approach simplification by first mapping out existing pricing structures and identifying areas of complexity. I then engage with sales teams and customers to understand pain points. By focusing on value-based pricing and consolidating similar products, I aim to create transparent pricing options that facilitate easier decision-making for customers.

In my last position, I proposed a tiered pricing strategy that included an executive presentation highlighting market data and projected revenue impacts. By clearly demonstrating the potential for increased market share and revenue, I successfully gained alignment from senior executives and led the project to implementation.

One challenge I faced was resistance from sales teams due to perceived complexity in new pricing structures. I addressed this by facilitating workshops where we walked through the pricing changes, clarifying the benefits and providing tools to assist their sales conversations. Gaining their buy-in was crucial for successful implementation.

I actively follow industry publications, attend webinars, and participate in professional communities related to pricing strategies. Networking with peers also keeps me informed about best practices, while I utilize analytical tools to monitor trends and consumer behavior that can affect pricing decisions.

Collaboration is essential in pricing strategy development. I involve cross-functional teams early in the process to gather diverse insights, ensuring that strategies are well-rounded and consider various perspectives. Working in tandem with sales, marketing, and product teams enhances my understanding of customer needs and operational constraints.

Before launching any pricing decision, I conduct simulations based on competitive analysis and customer feedback to estimate potential impacts. I may also run small-scale experiments or pilot programs to gather real-world data. This validation process helps minimize risks and ensure that the pricing strategy is aligned with market expectations.