Director, Media - job 8 of 11

The Director, Media at Visa Inc. will oversee the coordination of results-based media plans while leading their execution. You will educate the marketing team on media strategies, support sponsorship media commitments, manage agency processes, collaborate with the Marketing Technology Team to boost media efficiency, and partner with analytics teams to measure the success of campaigns.

Candidates applying for the Director, Media role at Visa Inc. should possess robust leadership skills and extensive experience in media planning, particularly in digital media. A strong understanding of analytical tools for campaign measurement and budget management is also critical to ensure success in this position.

The Director, Media plays a crucial role in executing media plans that are strategically aligned with Visa's marketing KPIs. By utilizing data insights and developing cross-channel media strategies, you will directly impact brand visibility and performance across key initiatives like eComm and major events.

The Director, Media will be responsible for creating multi-channel media strategies that leverage digital avenues, including paid social and e-commerce. This includes conducting sponsorship evaluations, optimizing budgets, and ensuring alignment with industry trends to maximize marketing effectiveness.

The Director, Media position at Visa Inc. is hybrid, indicating that while you will have the flexibility to work remotely, there will be an expectation of being in the office on certain days as determined by your hiring manager.

Certainly! In my previous role, I developed comprehensive media plans that spanned digital, social, and traditional platforms. I focused on aligning these channels with specific marketing objectives, which resulted in a 30% increase in audience engagement over six months.

I utilize a combination of analytics tools such as Google Analytics and social media metrics to track campaign performance. By setting clear KPIs at the outset, I can assess which strategies yield the best ROI and make data-led adjustments as needed.

I begin by developing a detailed budget plan that outlines expected costs per channel. Regular monitoring and analysis of expenditure allow me to reallocate funds to the most effective campaigns, ensuring we stay within budget while maximizing impact.

I have successfully led collaborations with creative and media agencies, facilitating clear briefings and regular check-ins to ensure our goals align. This collaboration often includes refining strategies based on performance metrics and feedback.

I regularly engage with industry publications and attend webinars. Connecting with other professionals through networking platforms also helps me to share insights and stay informed about the latest trends and best practices.

Data is central to my strategy development. I analyze market research and performance data to inform decisions, adjusting our media plans based on quantitative insights to drive better outcomes.

I prioritize clear communication by coordinating regular meetings across teams, sharing goals, and ensuring all stakeholders understand their role in supporting the media strategy, fostering collaboration and alignment.

In a recent campaign for a new product launch, I implemented a multi-channel approach that included social ads, influencer partnerships, and a targeted email strategy, leading to a 50% increase in sales within the first quarter.

I would start with a thorough review of the data to identify any anomalies. Consulting with the analytics team helps clarify discrepancies, and we can then adjust our strategy accordingly to optimize future performance.

I believe in a collaborative approach during negotiations, focusing on mutual benefits. I always do my research to understand industry rates and ensure that we secure the best terms while fostering lasting relationships with partners.