Director of Engagement Strategy - Ecosystem Risk and Controls (PERC) - job 10 of 21

The Director of Engagement Strategy at Visa is tasked with evaluating engagement with ecosystem partners, refining value propositions, and developing strategic communication initiatives. This position also involves stakeholder engagement, crafting compelling narratives about Visa's risk programs, and collaborating with cross-functional teams to enhance the overall security of the payment ecosystem.

To qualify for the Director of Engagement Strategy role at Visa, candidates typically require extensive experience in risk management, strategic communication, and stakeholder engagement. A strong background in financial services and an ability to craft narratives and policies that enhance payment ecosystem safety are essential. Additionally, leadership skills and a collaborative mindset are crucial for success in this role.

In the Director of Engagement Strategy role at Visa, effective communication strategies are developed through comprehensive sentiment analysis, media effectiveness assessments, and collaboration with internal teams. The goal is to create and implement messaging that resonates positively with stakeholders and enhances the public trust in Visa's ecosystem security initiatives.

Project management for the Director of Engagement Strategy position at Visa includes developing and executing strategic project plans, performing risk analyses, and ensuring timely delivery of communication programs. This role requires coordinating with various teams to advance security projects and maintain consistent messaging across all platforms.

The Director of Engagement Strategy at Visa develops tailored engagement and communication strategies with advocacy groups to enhance relationships and contribute to public narratives around ecosystem engagement. This collaborative approach ensures that various stakeholders are aligned and informed about Visa's commitment to payment ecosystem safety.

In my previous roles, I focused on closely collaborating with various stakeholders to ensure all voices are heard and concerns are addressed. I prioritize transparency and open communication, which helps in building lasting partnerships while addressing the unique risks faced in the payments ecosystem.

I would conduct thorough competitive analyses and stakeholder interviews to understand their needs better. From there, I’d refine Visa’s offerings by developing bespoke communication strategies that articulate our unique advantages, ensuring partners see the tangible value in collaborating with Visa.

I follow industry reports, engage with thought leaders, and participate in conferences. Additionally, I maintain a network of peers in the risk management field, allowing me to share insights and proactively address potential threats to Visa's ecosystem’s integrity.

At my last organization, I managed a comprehensive awareness campaign regarding new compliance protocols that resulted in a 30% increase in stakeholder engagement. I achieved this by creating relatable narratives, utilizing various platforms to ensure my audience was well-informed and supported.

My approach involves breaking down complex ideas into relatable concepts for diverse audiences. I focus on storytelling techniques that highlight real-world applications of our risk programs, using relatable language that underscores the benefits and importance of these initiatives for public trust.

I prioritize projects based on impact assessment and alignment with Visa’s strategic objectives. I also consider stakeholder input and resource availability to ensure that our efforts lead to the greatest enhancement of the payment ecosystem's security and integrity.

Regulations are pivotal in shaping communication strategies as they guide the requirements we need to meet. My strategy involves collaborating with legal teams to ensure our messaging aligns with regulatory expectations while maintaining transparency and clarity for our partners and customers.

I conduct sentiment analysis by using various tools to gauge public perception and feedback. It’s crucial because it informs our communication strategy, allowing us to adapt our messaging and engagement strategies based on how stakeholders are reacting to Visa’s initiatives.

In my previous roles, I frequently collaborated with legal, communications, and marketing teams. I believe that successful campaigns rely on diverse perspectives, and I always ensure that we leverage the strengths of each department to drive cohesive strategies that resonate with our audience.

I utilize metrics such as engagement rates, feedback surveys, and media coverage analysis to evaluate communication initiative effectiveness. Continuous improvement is vital, so I also engage in post-campaign assessments to refine future strategies based on data insights.