Senior Manager, Social Program Manager - job 1 of 20

The Senior Manager, Social Program Manager at Visa is responsible for developing high-impact social content and campaigns while ensuring effective project management. Key duties include producing complex social-first projects, coordinating with internal and external teams, maintaining quality assurance of content, and managing project risks. Additionally, this role works on improving project management processes and utilizes tools like Wrike or Asana to enhance workflow efficiency.

To excel as a Senior Manager, Social Program Manager at Visa, ideal candidates should possess strong expertise in program planning and management, as well as a deep understanding of social media platforms. A background in project management, excellent communication skills, and experience with project management tools are essential. Additionally, candidates should have a passion for creating compelling social content and the ability to manage multiple stakeholders effectively.

The Senior Manager, Social Program Manager plays a vital role in shaping Visa's marketing strategy by developing and executing innovative social content that resonates with target audiences. By leveraging their project management skills and understanding of social trends, this professional ensures that Visa's brand voice is consistently communicated, enhancing brand recognition and engagement through impactful campaigns.

Candidates for the Senior Manager, Social Program Manager role at Visa should be familiar with project management tools such as Wrike, Asana, Notion, or MS Project Manager. Proficiency in these tools is vital for effective project planning, tracking progress, and facilitating collaboration among diverse teams to ensure that social initiatives are executed smoothly and efficiently.

The work environment for the Senior Manager, Social Program Manager at Visa is dynamic and collaborative, set in San Francisco. This hybrid position combines the flexibility of remote work with the benefits of in-office collaboration. Team members are encouraged to communicate openly, share creative ideas, and contribute significantly to project outcomes, all while working within a supportive team that strives for excellence in social content creation.

When prioritizing tasks for multiple social projects, it's important to assess the project requirements and deadlines. I typically compile a list of all tasks, categorize them based on urgency and impact, and allocate my time accordingly. Utilizing project management tools helps visualize timelines and ensure I stay aligned with overall goals while being adaptable to changes.

One successful social campaign I managed involved collaborating with cross-functional teams to create engaging content that highlighted a new product launch. By utilizing audience analysis and testing various formats, we saw a significant increase in engagement and reach. Evaluation metrics post-campaign showed a 30% boost in our brand visibility across social platforms.

To ensure quality assurance in social content, I establish a clear checklist based on brand guidelines and project requirements. Before publication, I thoroughly review content with stakeholders and get feedback from the creative team. This collaborative approach helps maintain high quality and alignment with our messaging objectives.

Effective risk management begins with identifying potential risks upfront during the project planning phase. I develop a risk matrix and create contingency plans to address these risks. Regularly communicating with stakeholders about project challenges and adjustments also helps mitigate any unforeseen issues.

Staying updated on the latest social media trends requires a mix of research and networking. I subscribe to industry newsletters, follow thought leaders on platforms like LinkedIn, and participate in webinars and social media conferences. This not only informs my strategies but also inspires innovation in our campaigns.

I have extensive experience using project management tools such as Asana and Wrike. I utilize these platforms to create timelines, track progress, and manage task assignments effectively. They help ensure that all team members are on the same page and project milestones are achieved.

To ensure effective communication among team members, I establish regular check-ins and updates to discuss project progress and address any concerns. I also utilize collaborative tools like Slack or Microsoft Teams, which foster open communication and enable quick updates or feedback loops. Additionally, I encourage a culture of transparency where team members feel comfortable sharing ideas and challenges.

Handling feedback from stakeholders on social content involves being open and receptive to constructive criticism. I listen attentively, ask clarifying questions if needed, and then incorporate relevant feedback into the content. I ensure that our final output aligns with the stakeholders' vision while still adhering to our brand guidelines.

Creativity is crucial in my role as a Senior Manager, Social Program Manager, as it helps differentiate our social content in a saturated market. I encourage my team to think outside the box when conceptualizing campaigns, ensuring we leverage unique storytelling and innovative formats that resonate with our audience and align with Visa’s branding.

My approach to team coordination emphasizes collaboration and clarity. I clearly outline roles and responsibilities at the project's outset and maintain open lines of communication throughout the project lifecycles. Regular meetings help ensure everyone is aligned and progress is on track, fostering a cohesive team environment for successful project delivery.