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Product Marketing Manager

Voltage Park is on a mission to make machine learning infrastructure accessible to all, from large enterprises and research universities, to seed-stage startups and nonprofits. We believe that providing seamless access to compute with pricing and inventory transparency is the future of access to GPUs. As part of this effort, we are seeking a highly skilled and experienced product marketer to shape our narrative for target industries, drive product launches and adoption, and enable sales and marketing teams with value-driven messaging. 

In this role, you will develop messaging and positioning, craft meaningful content that resonates with specific industries and use cases for teams across sales, demand generation, product, and thought leadership to drive overall awareness, pipeline, and revenue across Voltage Park’s existing customer base and prospective buyers.

Take ownership of our video, social media, newsletter, and website content. You will play a key role in delivering our brand voice, crafting compelling stories around complex technologies, and creating educational and engaging content across all digital channels.

You’ll work closely with our marketing, and design teams to translate deep technology concepts into content that our target audiences will find interesting, informative and exciting.

This is a fully remote role but the requirement is for candidates to be based in or near our core west coast cities (San Francisco, Los Angeles, and Seattle). We are not able to provide sponsorship for this position.

Responsibilities

  • Messaging: Develop messaging and positioning for Voltage Park solutions that align with relevant industries and use cases.

  • Collaboration: Enable sales and marketing teams to understand the value of our product and competitive differentiators (i.e., research, messaging, enablement, etc.)

  • Work closely with growth and field marketing to develop compelling messaging, content, and relevant webinars and virtual events.

  • Content Strategy: Develop and execute content strategies for video, social media, newsletters, and website content that resonate with our target audience and align with our brand voice

  • Video Creation: Hands-on capturing high-quality video content using an iphone, mirrorless camera, and production cameras in a style that align with brand standards and resonate with our audiences.

  • Social Media Management: Own the social media strategy, including content creation, scheduling, monitoring, and engagement across platforms like LinkedIn, X, Reddit and Hacker News, tailoring content for each platform

  • Newsletter and Email Creation: Design and write engaging newsletters and emails that keep our audience informed on industry trends, product updates, and company news

  • Website Content: Regularly update and optimize website content, ensuring it reflects our latest insights, product developments, and thought leadership

  • Community Content: Develop and execute content strategies to build and foster external communities to create and share our brand and product

  • Audience Growth & Engagement: Track metrics, analyze performance, and implement strategies to grow and engage our audience

  • Collaboration: Work closely with cross-functional teams, including product, design, and engineering, to gather insights and create content that accurately represents our technologies

  • Stay Updated on Industry Trends: Keep up-to-date on the latest developments in deep technology and emerging trends to ensure our content is always relevant and forward-looking

Minimum Qualifications

  • Experience: 5+ years in product marketing, content creation, social media management, or digital marketing, preferably in a deep tech or B2B technology environment.

  • Technical Knowledge: Demonstrated understanding of deep technology fields, such as artificial intelligence, data center, compute, SaaS, cloud, or similar areas.

  • Content Creation Skills: Excellent writing, editing, and design skills, with the ability to translate complex concepts into accessible, engaging content.

  • Digital Marketing Tools: Proficiency with tools such as HubSpot, Hootsuite, or other content management and social media platforms.

  • Proficiency in video editing software (e.g., Canva, Adobe Premiere Pro, Final Cut Pro) and basic graphic design tools (e.g., After Effects, Photoshop, Illustrator).

  • Analytical Skills: Strong ability to measure and interpret digital performance metrics and apply insights to improve content strategies.

  • Project Management: Highly organized, with the ability to manage multiple projects and deadlines effectively.

  • Creativity & Innovation: Proactive in bringing fresh ideas to the table, with a knack for finding creative ways to convey technical topics.

Voltage Park is an equal opportunity employer and makes employment decisions on the basis of merit. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic under federal, state, or local law. If you require an accommodation during the job application process, please notify your recruiter. 

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What You Should Know About Product Marketing Manager, Voltage Park

Join Voltage Park as a Product Marketing Manager and be part of an exciting mission to make machine learning infrastructure accessible for everyone! In this fully remote role, you will drive product launches and adoption by crafting compelling messaging that resonates with various target industries. Your work will encompass everything from developing precise content strategies for video, social media, newsletters, and website updates to owning our social media channels and engaging with our audience across platforms like LinkedIn and Reddit. Collaborating closely with sales, marketing, and product teams, you'll create meaningful content that educates and excites our potential customers about deep technology like AI and compute solutions. Your creativity will shine as you produce high-quality video content and insightful newsletters. Plus, you will leverage analytical skills to track performance metrics and adjust strategies for maximum audience engagement. Voltage Park is looking for someone with at least 5 years of experience in product marketing or digital marketing within a deep tech or B2B environment. If you’re based near the West Coast and passionate about translating complex technology concepts into engaging content, we’d love to hear from you. Join us and let's make technology accessible together!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Voltage Park
What are the key responsibilities of a Product Marketing Manager at Voltage Park?

As a Product Marketing Manager at Voltage Park, you will be responsible for shaping our narrative in target industries, driving product launches and adoption, and enabling sales and marketing teams through effective messaging. You will create engaging content for various platforms and manage our social media strategy while collaborating with cross-functional teams to ensure our products are accurately represented.

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What qualifications are needed for the Product Marketing Manager role at Voltage Park?

To qualify for the Product Marketing Manager position at Voltage Park, candidates should have over 5 years of experience in product marketing or digital marketing, preferably in a B2B or deep tech environment. A strong understanding of emerging technologies, exceptional writing and design skills, proficiency in digital marketing tools, and project management abilities are essential for this role.

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How does the Product Marketing Manager at Voltage Park contribute to content strategy?

The Product Marketing Manager at Voltage Park plays a pivotal role in developing and executing content strategies across various platforms, including video, social media, newsletters, and the company's website. This includes crafting educational and engaging content that resonates with target audiences, ensuring our brand voice remains consistent while adapting to industry trends.

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What is the work environment like for the Product Marketing Manager at Voltage Park?

The Product Marketing Manager position at Voltage Park is fully remote, allowing for flexibility while working. However, candidates are expected to be based in or near major West Coast cities, fostering collaboration with team members in different locations to support a dynamic work environment centered around accessible machine learning infrastructure.

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What kind of projects can a Product Marketing Manager at Voltage Park expect to work on?

In the role of Product Marketing Manager at Voltage Park, you will oversee diverse projects ranging from creating video content and managing social media engagement to developing newsletters and optimizing website content. You'll also collaborate on webinars and virtual events to elevate brand awareness and pipeline growth.

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Common Interview Questions for Product Marketing Manager
Can you describe your experience with product marketing in a deep tech environment?

When discussing your experience, focus on specific projects where you successfully created and executed marketing strategies that resonated with technical audiences. Mention the tools you used and how those efforts positively impacted product adoption or sales.

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What strategies do you employ for effective content creation?

Emphasize your understanding of different audience segments and how you tailor content to meet their needs. Discuss your process for ideating, creating, reviewing, and distributing content, as well as how you measure its success across various platforms.

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Describe a time you collaborated with sales teams for a product launch.

Share a specific instance where you successfully aligned with sales to enhance a product launch. Highlight the collaborative strategies used, such as developing targeted messaging or creating sales enablement materials, and how that teamwork contributed to the launch's success.

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How do you approach social media management?

Talk about your strategy for establishing a cohesive brand voice while engaging with different audiences on various platforms. Highlight tools you utilize for scheduling, monitoring, and analyzing performance to adjust your approach as necessary.

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What techniques do you use to track and analyze performance metrics?

Discuss how you utilize analytics tools to measure the effectiveness of your content strategies. Mention specific metrics you focus on and how you have adapted marketing efforts based on these insights to drive better results.

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Can you give an example of how you translated complex technology into accessible content?

Provide an example where you simplified intricate tech concepts for a broader audience, including the approach you took to make the content engaging and educational. Highlight any feedback or metrics that indicate the content's success.

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What role does creativity play in your marketing strategies?

Share how you leverage your creativity to stand out in a competitive market. Discuss any innovative marketing campaigns or content types you’ve created that led to increased engagement or awareness.

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Explain your project management skills in a digital marketing context.

Outline your methods for prioritizing tasks, managing deadlines, and ensuring a smooth workflow across projects. Describe tools or techniques you use to keep projects on track and the importance of communication in a remote environment.

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How do you stay updated on industry trends in deep technology?

Explain the resources and networks you tap into—such as industry publications, webinars, or networking events— to stay informed about emerging trends and technologies, and how you integrate this knowledge into your marketing strategies.

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What do you believe sets Voltage Park apart in the market?

Artfully share your insights into Voltage Park's unique value proposition, focusing on aspects such as product offerings, company mission, or customer engagement that makes it stand out compared to competitors in the realm of machine learning infrastructure.

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voltage park is building a new class of cloud infrastructure from the ground up. join us, we're hiring!

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Full-time, remote
DATE POSTED
March 21, 2025

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