Product Manager (Sydney)

As a Senior Product Manager at Workyard, your core responsibilities will include defining the product vision and roadmap for our innovative workforce management platform. You will work closely with engineering, design, and sales teams to prioritize and deliver solutions that enhance user growth and satisfaction. Conducting market research, gathering customer feedback, and managing the entire product lifecycle from conception to launch are key aspects of your role, ensuring our product remains competitive and user-focused.

To qualify for the Senior Product Manager position at Workyard, candidates should have a strong foundation in roadmap development and at least 5 years of experience partnering with engineering teams in the SaaS space. A bachelor’s degree in Computer Science, Business, or Design is required, with an MBA being a preferred qualification. Skills in data-driven decision-making, strong UX knowledge, and familiarity with Agile methodologies are crucial for this role.

The Senior Product Manager at Workyard plays a critical role in driving product innovation by gathering and analyzing market and customer requirements. By conducting competitive analysis and collaborating with cross-functional teams, you will identify opportunities for product differentiation and ensure the delivery of high-quality, user-centric solutions that simplify complex workflows in the construction sector.

Workyard offers a hybrid working model for the Senior Product Manager position, allowing you to work two days a week from our vibrant Surry Hills office in Sydney and three days remotely. This model provides the flexibility to balance collaboration with team members while also having the convenience of working from home, making it easier to manage your professional responsibilities and personal life.

Success as a Senior Product Manager at Workyard is enhanced by strong analytical and problem-solving skills, an ability to influence cross-functional teams, and a deep understanding of customer needs. Proficiency in using product management tools, skills in wireframe design, and experience with data-driven applications are also valuable assets. Cultivating outstanding communication abilities is vital for effectively conveying product vision and strategy.

When answering this question, highlight specific projects where you oversaw the product from inception to launch. Discuss methodologies you used, such as Agile, and how you incorporated feedback from users and stakeholders to drive improvements. Providing metrics to showcase product success can also strengthen your response.

Your response should detail your approach to feature prioritization by emphasizing user feedback, market research, and strategic alignment with business goals. Discuss frameworks such as RICE (Reach, Impact, Confidence, Effort) or MoSCoW (Must have, Should have, Could have, Won’t have) to articulate how you rank features effectively.

You can mention various techniques for gathering customer feedback, such as surveys, user interviews, and usability testing. Highlight how you analyze this data to inform product decisions, ensuring you empathize with users’ struggles and incorporate their insights into the development cycle.

Provide a specific example where you successfully navigated a shift in product strategy based on market changes or feedback. Discuss the thought process behind the pivot, the challenges faced, and how you communicated the new direction to stakeholders, illustrating your leadership and adaptability in the face of adversity.

Explain that you approach conflicts with open communication and collaboration. Discuss how you facilitate discussions to mediate differing opinions and align team members toward a common goal. Sharing a real-life example will add weight to your response and demonstrate your conflict resolution skills.

Convey your comfort with data analytics by discussing tools and metrics you regularly employ. Explain how you use data to guide product development and assess user interactions, ensuring decisions are backed by solid analytics rather than assumptions.

When detailing your approach to establishing a product vision, explain how you align it with company objectives and market needs. Discuss the importance of engaging with stakeholders, conducting research, and synthesizing findings to articulate a clear and inspiring vision for the product.

Discuss your perspective on user experience as a foundational element in product design. Highlight specific UX principles you apply in creating user-centered products and how you collaborate with designers to ensure intuitive interfaces that meet user needs and enhance satisfaction.

List the product management tools you are proficient in, such as Jira, Trello, or Asana, and explain how you use them for backlog management, sprint planning, and roadmapping. This demonstrates your efficiency and familiarity with industry standards in product management.

Indicate the key performance indicators (KPIs) you track, such as user adoption rates, retention metrics, and customer satisfaction scores. Explain how you use these metrics to inform ongoing improvements and iterations to the product, ensuring it continues to meet market demands.