Social Media Manager

As a Social Media Manager at Alakai Capital, your primary responsibilities include overseeing and executing the social media strategies for the CEO and the company. You’ll be creating engaging content, managing multiple social media campaigns, and fostering community engagement. You will also be responsible for performance reporting, maintaining a professional brand presence, and collaborating with internal teams to gather updates for relevant posts.

To be successful in the Social Media Manager role at Alakai Capital, you should possess strong digital marketing skills along with experience in social media management. A background in marketing, communications, or a related field is preferred. Familiarity with social media tools and platforms, as well as experience in content creation and community engagement, will set you apart as a candidate.

As the Social Media Manager at Alakai Capital, you will manage the company’s LinkedIn and Instagram accounts, as well as the CEO’s LinkedIn, Instagram, and TikTok profiles. Tailoring content to each platform and maintaining a consistent brand voice across all channels is key to your success in this role.

In your role as a Social Media Manager at Alakai Capital, you will create diverse content tailored to our various audiences. This includes posts, visual content like infographics, and engaging media that reflects the CEO's thought leadership in commercial real estate. You will also be developing personalized content for the CEO’s social media platforms and marketing materials for the company.

Your performance as a Social Media Manager at Alakai Capital will be evaluated based on key metrics such as engagement rates, follower growth on social media platforms, and the quality and consistency of content produced. You will also provide weekly and monthly performance reports to track progress and optimize strategies for growth and engagement.

To stay updated on social media trends as a Social Media Manager, I regularly follow industry leaders and publications, participate in webinars and online courses, and engage with communities on platforms like LinkedIn. It’s vital to adapt quickly to shifts in audience preferences and platform algorithms.

In my previous roles, I have consistently created engaging content that aligns with brand voice and audience interests. I utilize tools like Canva and collaborate with graphic designers to produce eye-catching visuals, ensuring every post is professionally crafted to generate the desired engagement.

To grow the social media following at Alakai Capital, I would implement a mix of targeted content, community engagement strategies, and strategic collaborations with influencers. Utilizing analytics to refine our approach will also be key. Consistent posting and responding to audience interaction helps build a loyal community.

I measure the success of a social media campaign by tracking metrics such as engagement rates, reach, follower growth, and conversion rates. Setting clear KPIs at the campaign's inception allows for effective analysis and adjustments as needed for improved outcomes.

In my last position, I led a campaign that increased our Instagram followers by 30% in 3 months by creating a series of user-generated content contests. Engaging directly with our audience and encouraging them to share their experiences helped spread brand awareness organically.

I tailor content for different platforms by understanding the unique audience and engagement style of each. For LinkedIn, I focus on professional insights and industry news, while Instagram is more personal and visually captivating, showcasing our culture and behind-the-scenes content.

I rely on tools like Hootsuite for scheduling posts, Canva for designing visuals, and Google Analytics for monitoring performance. These tools help streamline workflow and provide valuable data on audience engagement, enabling informed decision-making.

Managing negative comments requires a delicate approach; I prioritize responding promptly and professionally. I believe in addressing the issue transparently while taking conversations offline when necessary, ensuring the public maintains trust in the brand.

I have extensive experience creating short promotional videos and testimonials for social media. I believe video content is a great way to connect emotionally with the audience and can boost engagement significantly when used strategically on platforms like Instagram and TikTok.

In my previous role, I collaborated closely with the content and design teams to launch a new product. We held brainstorming sessions together to ensure the messaging across all platforms was cohesive and engaging, leading to a successful launch with high engagement rates.