Capsule wardrobes designed for outfit repeating. Made sustainably with innovative fabrics in versatile silhouettes.
Aday is a direct-to-consumer brand creating capsules wardrobes designed for outfit repeating. Sustainably made with innovative super fabrics to bring joy to your wardrobe. More optimism, more innovation, less "stuff" and better design. Loved around the world. ✨ We’re a team of optimists (currently working remotely around the globe) and we’re dedicated to making positive changes in the world around us. We’re also pretty fun (if we do say so ourselves), and we strive to make each day interesting, challenging and rewarding. We’ve raised over $10m in venture capital and were named one of the Most Innovative Companies in the World by Fast Company. You can read more about us in places like Fast Company, Vogue, Refinery29 + Conde Nast Traveler (and many more).