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Analytic Partners

Our mission is to turn data into expertise. We will do this by enabling stronger brand-customer connections, driving competitive advantage and delivering growth.

Website Globe icon www.analyticpartners.com

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CEO of Analytic Partners
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Nancy Smith
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Analytic Partners Employee Reviews
Featured review

Overall good

5/1/2023 - Consultant

Pros

Lots to learn from a lot of smart directors and analysts. Friendly culture. Work with big logos

Cons

There can be some overtime (common in consulting).

At Analytic Partners, from the beginning we have leveraged our passion for data to make fact-based decisions, for our clients, and for our internal teams to fuel growth and move us towards our vision of being the world’s premier analytics solutions provider. As a woman-owned and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best.

As we look to the next phase of growth of our company and team, our teams have been developing a concrete plan for DEI efforts to ensure we foster an environment of diversity, equity, and inclusion. From this work we have reconfirmed our commitment to nurture a global, inclusive culture, where differences drive innovative solutions to meet the needs of our clients and foster a sense of belonging for all. This environment is one that values the unique talents and diversity of our global team to help us reach our goals together.

In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people.

In tandem to this this commitment – we are also proud to share that as one of McDonald’s biggest suppliers, we will be joining McDonald’s in their Mutual Commitment to Diversity Equity and Inclusion. This pledge is a part of our overall DEI program and our efforts toward the shared goals of supporting and empowering diverse-owned businesses, creating new pipelines of diverse talent, driving greater innovation, and building economic growth in diverse communities.

You can read more about McDonald’s pledge here:

https://corporate.mcdonalds.com/corpmcd/en-us/our-stories/article/ourstories.dei-diverse-supplier.html

 
    About Us

    Founded to deliver customized analytics that improve sales performance and marketing ROI, Analytic Partners provides results-oriented marketing consulting for brands to gain more impact from their marketing and sales programs and to improve customer experiences.

    Because we add value every step of the way, our clients partner with us in long-term relationships to continually build deep knowledge about their brands, customers and competitors. This knowledge can be converted to sound strategies that improve business performance. Companies that work with Analytic Partners have a deeper understanding of their business through insights from marketing mix modeling, customer segmentation, customer loyalty analysis, predictive modeling and optimization analysis.

    Certified Women's Business Enterprise

    Analytic Partners is a certified Women's Business Enterprise. Visit the website of the Women’s Business Enterprise National Council for more information.

    ANALYTIC PARTNERS MILESTONES

    • 2000 - Analytic Partners founded
    • 2005 - AP opens offices in Dublin, Ireland to service Europe
    • 2008 - Singapore Office opens to support Asia-Pacific Region
    • 2009 - GPS v1.0 software platform to guide business tracking, planning & forecasting
    • 2012 - AP opens offices in Hong Kong, Sydney, Australia and Sao Paolo, Brazil
    • 2013 - GPS relaunch with enhanced capabilities including multi-screen compatibility
    • 2014 - Introspect Big Data Attribution Technology
    • 2015 - GPS Enterprise
    • 2016 - AP Northstar Academy
    Our Mission
    Operating Culture

    To fulfill our mission, we’ve established a unique operating environment and corporate culture with high performance standards based on five core attributes:

    1. Collaboration. We believe in partnering with our clients and committing to their long-term success. You’ll receive unparalleled personalized service, customized attention to your key business issues, and knowledgeable value-added insights. Our disciplined analysis and proven experience will improve your organization’s ability to deliver enhanced performance more than you ever thought possible.
    2. Excellence. Within our organization, we have a wide breadth of experience and a wealth of intellectual capital. Our collective skills include experience across industries and analytic techniques. Our people range from analytically trained experts with PhDs from prominent academic institutions to analytically-trained marketing professionals with in-depth business management experience and solid track records of success. Rigorous internal training programs and knowledge-sharing forums complement our quality assurance processes to ensure the insights we provide are valid, robust and statistically rigorous.
    3. Innovation. Our breadth of analytic perspectives, experience and expertise enable us to create new research methods and software solutions that push the boundaries of decision support. As a result, you’ll benefit from advanced solutions for your business problems that lead to great leaps in business performance.
    4. Results-orientation. Improving your business results and ROI is your main concern – and our goal, too. That’s why we deliver value by interpreting findings in the context of your business environment and competitive landscape and then take these findings further, making strategic and tactical recommendations to improve your marketing results. We add significant value by working with you to incorporate our recommendations into your marketing plans so you can quickly benefit from improved results.
    5. Global. Our strategic locations across continents allow us to better serve clients anywhere in the world through a dedicated local presence, deeper understanding of local markets and experience with local data. Together, those allow us to provide timely insights, more meaningful analyses and closer collaboration that ultimately result in better decision-making for you.
    Careers
    Overview

    We’re looking for smart, talented, hardworking professionals dedicated to the same high standards of quality and performance that define our company. Employment with Analytic Partners means working with prestigious clients, and the opportunity for international assignments across a variety of marketing and predictive analytics challenges. We maintain a collaborative, team-oriented environment and invest in our people so you can grow personally and professionally right along with our business.

    NorthStar Academy Bootcamp

    AP’s vision for marketing measurement & optimization space begins with our people – educating and empowering them to create value and innovate is the key to growth for our clients and ourselves.  We have intentionally focused on creating agility through our training and technology.  Our education focus for clients and our team goes beyond training on how to use our GPS Enterprise platform. Our NorthStar Academy Bootcamp is designed to grow data scientists and inspire a value-creation mindset.

    Roles at Analytic Partners

    The growth of Analytic Partners is made possible through the growth of our people.  We focus on strong development of our employees through ongoing training, a wide variety of client opportunities across industries and analytic approaches, and a corporate culture centered on meritocracy.

    Below you will find an overview of different roles within our team.  Please visit our job openings for a list of current openings and application details.

    Our Values

    Our Values 

    Our differentiator in the marketing place is – Our People!  We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.  

    • People: We value our people, clients and partners
    • Passion: We love what we do
    • Growth: Unlimited growth means unlimited potential

    Our one team – one voice approach enables us to be action takers and innovators.  We collaborate to solve complex problems and our love for data and insights are unmeasurable.