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Functional Fragrances Backed by Science

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INDUSTRY Consumer Goods

Scents transport us to a place or time buried deeply in our memories, allow us to taste and detect flavors, and even affect our mood, emotions, and cognition. Partnering extensively with scientists and practitioners at respected global institutions, universities, and fragrance houses. We crafted our collection of Functional Fragrances to deliver wellbeing


The world of fragrances has always been associated with luxury, identity, and personal style. However, there's a burgeoning niche in this sector that moves beyond the aesthetic: functional fragrances. Functional fragrances are scents crafted with a purpose that goes beyond the pleasantness of an aroma. They are developed using research and are intended to evoke specific emotions, enhance overall wellness, or even offer targeted physiological and psychological advantages. Some advantages may include alleviating stress, promoting sleep, or sharpening concentration. These fragrances are formulated by comprehending how odors interact with the brain's responses.

Our Journey
Our Journey

Our exploration extended to the realm of design, history, and art, drawing inspiration from Asian aesthetics and Zen teachings- that nature in its most perfect form is always imperfect, and that less is more. Blending nature’s imperfect perfection with minimalist design, each candle in our collection resides within a handcrafted, pedestaled ceramic vessel. Our aim is simple - to provide you with a moment of self-discovery and tranquility. With Blueme, we proudly invite you to heal, restore, and connect. Join us on this journey as we continue to unlock more unique scents and their incredible benefits.

Mei Xu: How To Build a $75 Million Candle Business with No Production Experience Entrepreneur Mei Xu started out life in China training to be a foreign diplomat. But the effects of the 1989 Tiananmen Square incident derailed her plans and she found herself in America dreaming of starting a business. In this episode, we learn how this Chinese immigrant turned her fascination with Bloomingdale's into a multi-million dollar candle business — Chesapeake Bay Candle.
In the Press
Scientific Dragon-Inspired Candles

Blueme, an Asian-owned candle brand, recently celebrated the Year of the Dragon with the launch of their Lunar New Year Limited Edition Votive Set. This special collection features four fragrances – Calm, Balance, Nostalgia, and Focus – each thoughtfully crafted to help start the new year on a refreshing note.

"Gorgeously Scented Candles" - Forbes

From Asian-owned candle brand Blueme, this limited-edition Lunar New Year votive set is the perfect way to refresh your home for the new lunar year. Informed by scientific and psychological research and crafted with nature and Zen philosophy in mind, these calming and balancing scents will help reset your space—and they’ll look stunning doing it.

Functional fragrances backed by science. Indulgent art meets the sustainable movement.
Mei Xu Entrepreneur, Author, Innovator

Mei Xu, a Chinese American entrepreneur, is widely recognized as the founder and CEO of four prominent global enterprises: Yes She May, BlissLiving Home®, Chesapeake Bay Candle®, and Blueme Fragrances. In 2017, Xu orchestrated the successful sale of Chesapeake Bay Candle to Newell Brands, a conglomerate boasting a $14 billion consumer goods portfolio. As she scaled Yes She May, Mei Xu, a Chinese American entrepreneur, took a moment to reflect on her entrepreneurial journey. This reflection led her to pen "Burn: How Grit, Innovation, and a Dash of Luck Ignited a Multi-Million Dollar Success Story."

How Mei Xu Bootstrapped And Sold Chesapeake Bay Candles For $75M | Blake & Jacob Morgan New BYOB Podcast Episode!: 🎙️ How Mei Xu Bootstrapped And Sold Chesapeake Bay Candles For $75 Million We are thrilled to have the founder of the multi-million dollar company @pacific-trade-international-chesapeake-bay-candle (now part of the @the-yankee-candle-company-inc- family of brands) and author of the new book, BURN: How Grit, Innovation, and a Dash of Luck Ignited a Multi-Million Dollar Success Story. In this episode, we explore: ✅ Mei’s exciting entrepreneurial journey and what inspired her to start her own company ✅ Her take on creativity, innovation, and how she handles competition ✅ Mei’s business philosophy and how she stays on top of her game ✅ Her valuable advice to new and upcoming entrepreneurs
Chesapeake Bay Candle: Mei Xu (2017) Twenty-five years ago, after Mei Xu emigrated from China to the U.S., she loved going to Bloomingdale's to gaze at their housewares. She eventually started making candles in her basement with Campbell's Soup cans, an experiment that led to the multi-million dollar company Chesapeake Bay Candle. PLUS in our postscript "How You Built That," we check back with Dan Kurzrock and Jordan Schwartz, who turned up-cycled beer grain into a snack bar called ReGrained.
Burn: How Grit, Innovation, and a Dash of Luck Ignited a Multi-Million Dollar Success Story

About the book

The American Dream continues to resonate with immigrants from around the world. Millions of people hope to come to the United States to build a better life for themselves and their families, often by creating and growing new ventures and companies. While not everyone succeeds, many do. Mei Xu is one of those successes. In Burn, entrepreneur and international businesswoman Mei Xu tells her story of ingenuity, determination, and luck. Spanning three decades, from 1991 when she arrived at Washington’s Dulles Airport, to today, Xu’s story is one of stunning success. She built a multi-million-dollar company, met and counseled thousands of entrepreneurs and business people, and even advised the President of the United States Barack Obama on the topic of job creation.

Mei Xu featured on CGTN America She first immigrated to the U.S. for a career in foreign services, but ended up building a massive home decor business instead. She’s Mei Xu—pronounced ‘may she’—who’s the woman behind Chesapeake Bay Candle. If you’re in the U.S., you might’ve seen her products. CGTN’s Connie Lee has her story.