Drift

Our Diversity Mission:

We value ALL voices at Drift. The power of different perspectives helps Drift continue to be innovative in the B2B marketing tech space. Diversity at Drift is meant to empower all of our employees and give them autonomy and responsibility for decision-making in their daily work.

Here at Drift, we believe in diversity of thought, and we encourage it daily. 

We know that when we empower our teams to step up, make their own decisions and pave their own path to success, we will create a better workplace culture. We don’t want to just “invite everyone to the party”, we want you to dance and enjoy yourself.

Our Founders & the 2%

Diversity and inclusion is at the forefront of everything we do at Drift because it’s in our DNA. Our co-founder and CEO, David Cancel, is a first generation American, raised by an Ecuadorian mother and a Puerto Rican father. And co-founder and CTO, Elias Torres, was 17 when he immigrated to Tampa from Nicaragua with his mother and two brothers. They both know what it’s like to not come from much and to overcome obstacles to get to where they are.

Elias and David are part of the just 2% of VC-backed startups led by Latinx founders. That statistic (and another that notes that 98% of Latinx-led companies report less than $1 million in annual revenue) proves we don’t have the processes or people in place to ensure that underrepresented minorities get the information and access others do. What’s more, just 8% of Latinx-owned businesses operate in the technology sector. David and Elias are out to change that.

Employee Resource Groups: 

At Drift we respect different opinions and embrace the fact that we’re not the same. By doing that, we create unity. It’s one of the ways we align with our leadership principle ‘Create a Culture of Respect and Trust.’ A part of that is also having the ability to connect with others you relate to personally. For that reason, Drift supports ERGs in their grassroots growth. We currently have nine active ERGs - Parents at Drift, Rainbots at Drift (LGBTQ+), Cambio at Drift (LatinX), STEM at Drift, Wellness at Drift (Metal Health), PossAbilities at Drift, Women at Drift, Sustainability at Drift, and Inclusion at Drift.

For more information on our DEI efforts and our workforce diversity goals please visit https://www.drift.com/about/diversity-equity-inclusion/ 

We are working to transform the way that the world does business!

We are passionate about solving hard problems, working in a fast-paced environment, and developing products that solve real problems

We are Customer Driven and persist in creating an amazing experience 

We are all Teachers & Students where always be learning is our Mantra

We are Scrappy being able to create with determination in uncommon ways

We are Grateful for our customers and the opportunity we have 

We are Resilient in building a movement

Working at this pace allows us to stay humble and have fun!

If you visit the Drift office you will instantly feel the energy which our teams are creating every day.  From our Monday Mornings Meetings to our Friday Show-n-tells the strength and vitality required for this movement is alive.

We hear from the top leaders in their craft in the Drift Mentor Series.