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Latitude brings together experts in robotics, machine learning, hardware, cloud infrastructure, and various engineering disciplines, all driven by a shared passion for developing innovative technology to drive positive change.

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Future MakerInnovatorFuture Unicorn
TEAM SIZE 501-1000
Culture Values
Growth & Learning
Growth & Learning
Collaboration over Competition
Collaboration over Competition
Mission Driven
Mission Driven
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Diversity & Inclusion
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CEO of Latitude
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Featured review

Great place to work!

3/14/2024 - Senior Program Manager
Positive outlook


What I've enjoyed the most about our company culture so far is the emphasis on collaboration and continuous learning. Working closely with teammates has not only enhanced our productivity but also fostered a sense of camaraderie and shared success. Moreover, I appreciate how our culture encourages us to continuously learn and be challenged. It's invigorating to be in an environment where personal and professional growth are not only supported but actively encouraged. This aspect of our culture keeps me motivated and excited to tackle new challenges each day.


The company may be moving back to a hybrid work environment. This could be considered a pro or a con depending on the worker.
Who We Are About Latitude

We believe new automated driving technology has the potential to redefine the relationship between people and their vehicles. Latitude's future hands-free, eyes-off driver assist system for next-generation Ford vehicles will enable all-new driving experiences for millions of customers.

Work at Latitude Careers

We are a team of top technology experts who are not afraid of big challenges. With deep experience in automated driving, Latitude is a group of talented individuals across robotics, machine learning, hardware, cloud infrastructure, product management, systems, safety and test engineering and many other fields ‑ united by our passion to create cutting-edge technology for positive change.

Meet Our Leaders
Sammy Omari

Chief Executive Officer

Peter Carr

Chief Technology Officer

David Gollob


John McGurgan

Vice President, Operations

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Photo of the rising woman Sammy Omari CEO of Latitude AI & Executive Director, Advanced Driver Assist System Technologies (ADAS), Ford Motor Company

“We believe automated driving technology will help improve safety while unlocking all-new customer experiences that reduce stress and, in the future, will help give customers some of their time back.”

Building next-generation driving experiences for millions of customers

Latitude AI is developing technology to realize the benefits of automation at scale. By automating driving during times that can be tedious and unpleasant, we are working towards the goal of making travel safer and, over time, giving drivers the latitude to make better use of their time behind the wheel.


Latitude AI is a wholly owned subsidiary of Ford Motor Company that develops automated driving technologies. The company was formed in 2023 to reimagine what it’s like to drive, giving drivers time back on their journeys and transforming the driving experience to be safer, less stressful, and more enjoyable for everyone. Headquartered in Pittsburgh with engineering centers in Dearborn, Mich. and Palo Alto, Calif., Latitude employs about 550 people.

Recent News
Detroit Free Press

Ford unveils new AI company to develop hands-free, automated driving system

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Ford Rebrands Argo AI as Latitude AI, Giving It a New Purpose, Sort Of

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