Latitude AI is a wholly owned subsidiary of Ford Motor Company that develops automated driving technologies.
We believe new automated driving technology has the potential to redefine the relationship between people and their vehicles. Latitude's future hands-free, eyes-off driver assist system for next-generation Ford vehicles will enable all-new driving experiences for millions of customers.
We are a team of top technology experts who are not afraid of big challenges. With deep experience in automated driving, Latitude is a group of talented individuals across robotics, machine learning, hardware, cloud infrastructure, product management, systems, safety and test engineering and many other fields ‑ united by our passion to create cutting-edge technology for positive change.
Chief Executive Officer
Chief Technology Officer
Vice President, Operations
“We believe automated driving technology will help improve safety while unlocking all-new customer experiences that reduce stress and, in the future, will help give customers some of their time back.”
Latitude AI is developing technology to realize the benefits of automation at scale. By automating driving during times that can be tedious and unpleasant, we are working towards the goal of making travel safer and, over time, giving drivers the latitude to make better use of their time behind the wheel.
Latitude AI is a wholly owned subsidiary of Ford Motor Company that develops automated driving technologies. The company was formed in 2023 to reimagine what it’s like to drive, giving drivers time back on their journeys and transforming the driving experience to be safer, less stressful, and more enjoyable for everyone. Headquartered in Pittsburgh with engineering centers in Dearborn, Mich. and Palo Alto, Calif., Latitude employs about 550 people.