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Ovative Group

Transforming the measure of marketing success.

Website Globe icon ovative.com/

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CEO of Ovative Group
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Dale Nitschke
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Ovative Group Employee Reviews
Featured review

I love Ovative, our clients and our amazing team.

6/5/2023 - at Minneapolis, MN
Recommends
Positive outlook
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Pros

- Always trying to raise the bar on our work and be industry leading in our perspectives and outcomes for our clients. - Team culture, transparency and inclusivity. - Leadership who balances people and financial decision-making to navigate - It's a growth organization and we are still building, putting each of us in a position to impact our growth and figure things out with an entrepreneurial spirit. - People care about each other and lean in with honestly. Limited internal politics.

Cons

- Can have times of stress and pace -- this is the nature of a client services business / agency in a fast-moving industry.
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MISSION

At Ovative Group, we are Champions of Change​ - fostering a culture inclusive of all dimensions of difference, within and beyond our walls, to attract, inspire and retain a diverse workforce.

Our near term focus: Inclusivity. We are devoted to establishing foundational diversity, equity, and inclusion efforts to drive sustained change.

TO ACCOMPLISH THIS, WE ARE FOCUSED ON THE FOLLOWING AREAS:​ 
  • Conversations​: Prioritize building a common language through education and elevated forums for discussion 
  • Partnerships​: Create and build upon partnerships in the industry to bring in and offer out thought leadership 
  • Metrics & Benchmarks​: Be intentional about our metrics and measure progress to inform prioritization of efforts​ 
WE ASPIRE TO ACHIEVE: 
  • More Trust that perspectives are welcomed, valued, and celebrated​ 
  • More Awareness​ of diverse backgrounds in the workplace as well as ways to practice intentional inclusion​ 
  • More Impact​ on our team, clients, partners, and greater community ​ 
EDUCATION

Ovative’s development program, ELEVATE, has developed educational curriculum focused on gender and race. This curriculum includes tools to increase self-awareness and spark conversations to broaden our perspectives, including the following: 

EDUCATION​ 

An online communication channel for individuals to share books, videos, articles, and ideas to drive change regarding race and gender in workplace and in the world. 

PERSPECTIVES​ 

An ongoing speaker series of diverse business leaders joining the Ovative team for intimate chats that reveal their experiences throughout their careers to broaden our team’s perspectives.   

EXPERIENTIAL FORUMS​ 

Intentional opportunities to gather together and share life experiences, digest intent versus impact, and reflect on how individual behaviors can change to be more inclusive within, and beyond our walls.

Using these tools, we aim to develop a team of educated, impactful individuals who are actively challenging their biases both in their work at Ovative and in their lives.​ 

Ovative Group Awards & Accolades

Star Tribune Top Workplaces, Minneapolis Star Tribune, 2022 Star Tribune Top Workplaces, Minneapolis Star Tribune, 2021