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SHADOW

SHADOW is a creative marketing and communications agency with integrated disciplines across media relations, influencer marketing, experiential and event production, social media management, and content development. Using these services, we shap...

Website Globe icon www.weareshadow.com

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CEO of SHADOW
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Brad Zeifman & Lisette Sand-Freedman
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SHADOW Employee Reviews
Featured review

An Empowering Place to Work and Grow!

12/11/2023 - Senior Associate Art Director at New York, NY
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Pros

Every individual at the company is a gem. Everyone hired here is not only talented, but SHADOW ensures the employee’s personal values are even stronger. I cannot imagine better leaders to work for in this tough and unpredictable industry. They lead by example, with integrity, compassion, and always inspire me to rise up to a new challenge. I have never felt micro-managed. I feel seen, accepted, and it is a privilege to be a creative at this company where I feel like I can experiment, fail, and be celebrated for my wins. They grind, but they are also extremely generous with PTO, allotting mental health days, unlimited sick time, and creating a safe space for the diversity reflected in our world.

Cons

Depending on your role, you will work hard! The team is on the smaller side so everyone dips their toes and collaborates across the board. Expect to learn new skills and to constantly be evolving your day to day.

Founded in 2018, SHADOW's Diversity & Inclusion Council is an internal resource that influences company culture, operations, education and marketing practices. 

Guided by the company’s core principle of Diversity of People, Thought, Histories and Futures, the team supports best practices for employees, empowering them to engage authentically, strategically and intentionally with a variety of audiences. We optimize educational resources and ongoing opportunities to amplify marginalized voices and culturally relevant conversations amongst our staff. Additionally, the Task Force assesses and sets internal benchmarks and goals for diverse and inclusive representation across many aspects of agency life. 

Specifically the Council is focused on these four areas: 

1) HR & Hiring 

2) Education & Celebration 

3) Philanthropy & Giveback 

4) Business Development 

The Council’s work comes to life within client partnerships as we execute marketing strategies across diverse audiences, advise on communication during critical cultural moments and recommend personality and brand alignments.

SHADOW Awards & Accolades

Social (Fashion + Beauty: Series and Campaigns), Webby People’s Voice Award, 2021