From sharing meals, to sharing recipes, to collaborating in business, food has the power to bring people together. And for us, that food is tahini: the true seeds of collaboration.
From sharing meals, to sharing recipes, to collaborating in business, food has the power to bring people together. And for us, that food is tahini: the true seeds of collaboration. As native Israelis, we grew up eating tahini in all kinds of ways. But when we moved to the US, we couldn’t find any that were quite as good. So, we partnered with sesame seed growers to source the best sesame possible and with a Palestinian tahini expert to slow roast and stone grind those mighty seeds. It’s through these collaborations that we are able to share the tastiest, creamiest, tahini with you. And because we believe economic collaboration creates bridges between communities, we donate a portion of our sales from every jar to MEET, a non-profit that connects young Israeli and Palestinian students in business, impacting the next generation, helping in creating more collaborations like ours.
This is a great question. But asking it to a bunch of tahini fans (who make their own tahini) might not be the best way of getting an impartial answer… We love the stuff but in the spirit of objectivity we’ve put this question to the public.
It was another fun family visit to Cleveland Ohio, when I finished the last jar of my favorite tahini, which I brought along from Israel. It was so disappointing when I couldn’t find any proper tahini at the grocery store. When I finally did find one that seemed promising, the experience was disappointing. As a foodie and a marketer in the food industry I knew something needed to be done; This magical, delicious, healthy versatile pantry staple needed to be made available to America in a big way
At our core, SoCo is a women owned company that believes economic collaboration is a sustainable way to build bridges between communities in conflict. SoCo also gives back by donating 1% of proceeds to MEET (Middle East Entrepreneurs of Tomorrow), a non-profit in full partnership with MIT that connects young Israeli and Palestinian students using the common language of technology and entrepreneurship. Every SoCo jar sold helps fund a student startup at MEET, seeding more partnerships like ours.
In celebration of International Women’s Month, we’re taking a closer look at the potential ways tahini can empower women’s health!
Maybe you’ve found an old jar of tahini at the back of your pantry, dusted it off, given it a sniff and are wondering whether it’s safe to use. Does tahini go bad? The simple answer is yes. Tahini does go bad. But not easily.
Seeds of Collaboration (SoCo) is a partnership between Israelis and Palestinians joined by a mutual love of Tahini and a desire to create a positive change for communities in conflict. SoCo donates a portion of each sale to nonprofits supporting this cause.