Conquering the Algorithm: Social Media Experts Share Their Advice

It has never been easier for brands to connect with their audience than right now. Nowadays, you’ll see Microsoft commenting on TikToks, sports teams replying to their fan’s posts, and Duolingo staying up to date with the latest memes. While it all looks like it’s just fun and games (well, it partially is), there’s a strategy and a lot of research behind it all. So, how do all of these brands interact with the community so perfectly?

Check out what these social media experts have to say below!

Do Your Research!

“Research and follow those accounts that have high engagement and a large following on social media platforms. Look how they interact and implement their campaigns. Also, learn about UGC and try it out.” - Sonia Urquilla, Marketing Specialist 

“Market research is the first thing you should do. Deeply understanding your target audience means you will create content that speaks to them. This makes them stay on social media for a longer time. Do this, and the algorithm will pay you back with even more people that will love you and what you do.” -  Yasmin Issa,  Social Media Strategist 

Stay Trendy!

“You can't just schedule and publish and never interact with your community. Use all elements the platform offers. Be consistent and post content people care about.” - Megan Bowen, Social Media Manager

“I would recommend utilizing trending sounds and 3-5 hashtags for your type of content to target your consumer while also being relevant!” - Anastasia Hernando, Social Media Marketing Intern

Learn the Algorithm 

“My best tip for using algorithms to your advantage is to ensure that "it" knows exactly what your content is and who your desired audience is. Don't make the algorithm guess! While you may occasionally see success by bombarding your tags & descriptions with completely unrelated topics, if the algorithm has no idea who to show your content to, your impressions and engagement will suffer greatly.” - Reginald Linsao, Writer, Educator, Content Creator

“If you can learn the algorithm on each platform you can increase your chance of being seen before your competitors. For example, want Instagram success? Focus on Reels and watch your impressions skyrocket.” - Brienne Swanson, Social Media Strategist 

“I recommend testing before you implement. Always do A/B testing when algorithm changes roll through.” - Brittany Minor, Social Media Manager 

Stick to a Schedule

“Don't post on weekends; switch up posting time; keep it simple and easy to understand.” - Julia Leme Silva, Social Media Coordinator 

“Adhering to a schedule for posts and interacting with people who engage on your posts will help a ton.” - Madison Geris, Logistics Specialist 

Making it big on social media requires a lot of time, effort, and research. However, the results will show if you stay up to date with trends, take advantage of the algorithm, and do your research. Don’t go forward alone though! At Rise, you can learn from other experts, share what you know, ask for advice, and have your voice celebrated. Join Rise to be part of a community that cares about you and everything you’re about.