Data & Analytics Director

 Data & Analytics Director

We are seeking a highly skilled and experienced Analytics Director to lead our analytics team. The ideal candidate will possess a deep understanding of data analytics, a strategic mindset, and strong leadership skills. You will be responsible for guiding the analytics strategy, ensuring the effective use of data to drive decision-making, and optimizing marketing performance for our clients.

Here's what you’ll be doing:

Strategic Leadership:

•   Develop and lead the overall analytics strategy, aligning it with the company’s objectives and clients’ business goals.

•   Stay abreast of industry trends, emerging technologies, and best practices to continually enhance the agency’s analytical capabilities.

Data Management and Analysis:

•   Oversee the collection, organization, and analysis of large datasets to provide actionable insights.

•   Oversee and support platform pixel and event tracking implementation

•   Ensure data integrity and accuracy through meticulous data management practices.

•    Utilize advanced analytics techniques, including predictive modeling, data mining, and machine learning, to uncover trends and inform strategies.

Performance Optimization:

• Analyze marketing campaign performance across various channels, including programmatic, paid social, PPC, email, SEO, and affiliate marketing.

• Identify key performance indicators (KPIs) and develop dashboards and reports to track and communicate campaign effectiveness.

• Provide data-driven recommendations to optimize campaign performance and achieve client objectives.

Client Engagement:

•  Collaborate with clients to understand their business needs and translate them into data and analytics requirements.

•  Present analytical findings and insights to clients, articulating the strategic implications and recommended actions.

•  Serve as a trusted advisor to clients, providing ongoing consultation and support on analytics-related matters.

Team Management:

•   Lead, mentor, and develop a team of data analysts and data scientists, fostering a culture of continuous learning and innovation.

•   Manage the allocation of analytical resources, ensuring the team is equipped to meet project deadlines and deliver high-quality work.

•  Facilitate professional development opportunities for team members, encouraging skill enhancement and career growth.

Platform and Tool Management:

•   Oversee the selection, implementation, and management of analytics platforms, tools, and dashboards to support data-driven decision-making.

•  Ensure the effective integration of various data sources into a cohesive analytics ecosystem.

•  Continuously evaluate and optimize the performance of analytics tools and platforms to enhance data accessibility and usability.

•  Bachelor’s degree in Statistics, Mathematics, Computer Science, Economics, or a related field; advanced degree preferred.

• 7+ years of experience in an analytics role within a digital and performance marketing agency or similar environment.
• Proven track record of developing and executing successful analytics strategies that drive business growth.
• Expertise in data analysis tools and techniques, including SQL, Python, R, and data visualization tools such as Tableau or Power BI.
• Strong understanding of digital marketing channels, including programmatic, paid social, PPC, email, SEO, and affiliate marketing.
• Exceptional leadership and team management skills, with the ability to inspire and motivate a team of analytical professionals.
• Excellent communication and presentation skills, with the ability to convey complex analytical concepts in a clear and concise manner.
• Strong problem-solving skills and a detail-oriented mindset.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

• Competitive salary and extensive benefits & wellness program
• Flexible PTO
• Summer Fridays (also Winter, Spring and Fall Fridays!)
• A flexible, hybrid work model
• Family planning support including an expanded parental leave

• Growth and development initiatives including “5W University”
• Access to season tickets for pro sports teams
• Charitable giving initiatives including company matching donation program and paid volunteer days

NYC Salary Range: $110K-$130K

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications

For more information please visit:www.5wpr.com