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Sales Lead

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  $69,000 - $80,000, bonus eligible

 

LOCATION:  Remote – Greater Inland Empire & Palm Springs, California 

ROLE SUMMARY:

The Sales Lead will be accountable for ensuring that Elysian, Golden Road & Four Peaks sales goals are met by strategically increasing sales volume through sustainable growth. This position involves a considerable amount of time in the field vising wholesalers, accounts, educating and building existing and new relationships to forge strong partnerships.

JOB RESPONSIBILITIES:

  • Responsible for increasing distribution and volume across the key on premise and key off-premise accounts.   

  • Implement sales performance measures and targets using brand priorities with wholesalers while assisting in achieving expected results.   

  • Make daily decisions regarding retail inventory levels using past sales history, sales data tools, and changes in climate, competitive activity, and special promotional activities.   

  • Utilize sales history, data tools, and competitive activity to manage territory and retailers.   

  • Execute events and promotional activities (may include evenings and weekends).   

  • Review target account analysis and reports to ensure brands are performing at the top of class levels for all assigned accounts.  

  • Establish and monitor quality control standards. Communicate with all departments as necessary.  

  • Improve velocity in accounts by building displays, driving distribution, resetting coolers, displaying POS items, educating retail employees, hand selling, sampling, securing features, and developing promotional programs.  

  • Add value to all key accounts by offering creative, impactful support and by keeping the accounts informed about all upcoming items within the company.  

  • Utilize and record daily tasks and activities within company CRM tool (Lilypad).   

  • Knowledge of data tools (VIP, CSR, etc.).   

  • Review pricing and bring forward any competitive disadvantages or profit opportunities present in the market.   

JOB QUALIFICATIONS:

  • Preferred bachelor’s degree in business administration, management, or similar field.   

  • Certified Cicerone or Certified Beer Server licensing preferred.   

  • 1-3 years of experience in distribution, outside sales, food/beverage or related industry. 

  • Excellent analytical, organizational, and project management skills.   

  • Profound knowledge of craft beer and brewing process.   

  • Strong communication and presentation skills. Ability to adjust a message to the audience.  

  • Highly-creative, able to generate fresh, impactful ideas and see them through to implementation.   

  • Proven ability to think and move between strategic and analytical thinking as well as actual execution.   

  • Ability to coordinate brand information, supply POS material, and keep lines of communication open with state’s wholesaler network to better sell through products.   

  • Ability to own budgetary responsibility and execute against timelines.   


WHY ANHEUSER-BUSCH:  
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers. 

 

BENEFITS: 

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts 

  • Life Insurance and Disability Income Protection 

  • Generous Parental Leave and FMLA policies 

  • 401(k) Retirement Savings options with a company matching contribution 

  • Chance to work in a fast-paced environment among a company of owners 

  • Free Beer!  

Average salary estimate

$74500 / YEARLY (est.)
min
max
$69000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Lead, AB InBev

Join Anheuser-Busch as a Sales Lead and be part of a vibrant team that thrives on dreaming big! At Anheuser-Busch, our culture and heritage drive us to look forward and innovate in ways that meet life's moments. As a Sales Lead, based remotely in the Greater Inland Empire & Palm Springs, California, you will play a crucial role in meeting sales goals for brands like Elysian, Golden Road, and Four Peaks. Your responsibility will involve strategic activities to increase sales volume, cultivate relationships with wholesalers and accounts, and bolster existing partnerships. Imagine spending your days in the field, making impactful decisions about inventory levels, executing events, and enhancing brand visibility in key on-premise and off-premise locations. You’ll utilize your analytical skills to leverage sales data tools and improve performance across accounts. If you're ready to unleash your potential and contribute to a future where we all celebrate and share in our successes, this role is waiting for you. With a competitive salary range of $69,000 to $80,000 and enticing benefits such as health coverage, 401(k) options, and even free beer, Anheuser-Busch is excited to welcome passionate individuals who are ready to make a difference!

Frequently Asked Questions (FAQs) for Sales Lead Role at AB InBev
What are the main responsibilities of a Sales Lead at Anheuser-Busch?

As a Sales Lead at Anheuser-Busch, you will be responsible for increasing distribution and sales volume of our brands like Elysian, Golden Road, and Four Peaks. This includes managing relationships with wholesalers, making daily decisions regarding retail inventory, executing promotional events, and utilizing sales data tools to maximize account performance.

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What qualifications are needed for the Sales Lead position at Anheuser-Busch?

The ideal candidate for the Sales Lead role at Anheuser-Busch should have a preferred bachelor's degree in business administration or a related field, along with 1-3 years of experience in distribution or outside sales, particularly within the food or beverage industry. A deep understanding of craft beer and a Certified Cicerone license are also preferred.

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What benefits can a Sales Lead expect when working with Anheuser-Busch?

At Anheuser-Busch, Sales Leads enjoy a range of benefits, including comprehensive health packages covering Medical, Dental, and Vision. Additional perks include life insurance, disability protection, generous parental leave, a 401(k) with company matches, and yes, free beer!

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How does the Sales Lead at Anheuser-Busch use data in their role?

In the Sales Lead role, you will leverage sales history and data tools to inform your decisions about inventory levels and territory management. This data helps in optimizing sales strategies and ensuring that brands are performing at top levels across assigned accounts.

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What skills are essential for being a successful Sales Lead at Anheuser-Busch?

A successful Sales Lead at Anheuser-Busch needs strong analytical skills, excellent communication, project management capabilities, and a creative mindset. You'll also need to balance strategic thinking with practical execution to effectively drive sales and support your accounts.

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Common Interview Questions for Sales Lead
Can you explain your approach to increasing sales volume in your territory?

When discussing your approach to increasing sales volume, highlight your strategies involving analysis of sales data and market trends. Discuss how you build relationships with clients and create sales plans tailored to their needs.

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How do you handle competing priorities in a fast-paced sales environment?

Show that you're adept at prioritization by sharing examples from past experiences. Talk about your organizational skills that allow you to manage time effectively and ensure you meet critical deadlines.

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What strategies do you use to educate and build relationships with retail employees?

Describe your methods for training and engaging retail teams. Explain how you ensure they understand the product benefits and create a partnership atmosphere that drives sales.

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How do you utilize data tools to inform your sales decisions?

Discuss specific data tools you've used, such as CRM or sales history software. Be prepared to explain how you analyzed data to identify opportunities and address challenges in your previous roles.

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Can you give an example of a successful promotional event you executed?

Share a specific example of a promotional event you've managed, focusing on your planning process, how you engaged participants, and the measurable results that showcased the event’s success.

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Describe your experience with budget management in a sales role.

Provide insights into how you've developed and managed budgets in past roles. Highlight your ability to track expenses, forecast needs accurately, and ensure all sales initiatives stay within financial guidelines.

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How do you stay updated on the craft beer industry?

Emphasize your commitment to ongoing learning by discussing relevant resources—such as industry publications, forums, and networking events—that you engage with to keep your knowledge current.

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What techniques do you use to improve account velocity?

Explain your approach to enhancing account velocity by discussing tactics like product placements, promotional displays, and training staff on pitching products effectively.

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How would you approach building a new relationship with a wholesaler?

Talk about your strategy for building relationships with wholesalers, including thorough research, personalized outreach, and demonstrating value through effective communication of your brand’s strengths.

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Describe a challenge you've faced in sales and how you overcame it.

Use the STAR (Situation, Task, Action, Result) method to describe a specific sales challenge, focusing on the actions you took to resolve the issue and the positive outcome that followed.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 21, 2025

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