Associate Director, Marketing - RINVOQ GCA - Lake County, IL

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

The Associate Director (AD) for RINVOQ will be responsible for personal promotional initiatives to ensure the successful planning and execution of RINVOQ in giant cell arteritis (GCA) indication. The AD will coordinate across both internal and external stakeholders to enable an integrated and successful launch execution. Strategic elements of the role will include everything from deep understanding of customer insights through engagement strategies to closed-loop marketing tactics. Key elements this person will be responsible for include; leading a cross-functional team to develop the launch readiness plan and professional tactics to drive brand performance through the personal promotion channel including, developing the campaign, ISA, playbook, launch meeting plans, etc.  In addition, partnering with omnichannel teams and other Immunology franchise teams, both US and International, will be critical to ensure successful implementation of tactics for RINVOQ GCA.

Responsibilities:

• Launch readiness development – This individual will support the development of the go to market strategy and tactical planning for RINVOQ GCA, including the synthesis of market research insights and complex clinical data that informs innovative tactical execution.
• Execution of Professional Tactics – This person will execute, in partnership with the agency and MRL partners, key Professional tactics to support the RINVOQ GCA business
• Sales Force Engagement – This individual will partner closely with the sales force and sales training team to develop comprehensive and effective tools that will allow for a strong launch.
• Strategic Communication – This individual will plan and execute an internal and external communication plan in partnership with Medical, Public Affairs, and other cross-functional partners to maximize share-of-voice of RINVOQ GCA
• Finance – This individual will ensure RINVOQ GCA stays within budget and partners with finance and other brand partners to maintain oversight throughout the year.
• Influence business leaders and effectively collaborate cross-functionally to deliver business results.
• Grow brand/product penetration, share and awareness and other key launch metrics.
• Identifies problems and conceptualizes solutions using creativity and innovation.

Basic:

• Bachelor’s degree in marketing or related field
• Proven ability to complete work product on-time with excellence
• Proven ability lead without direct authority and work cross-functionally within a highly matrixed environment
• Pharmaceutical marketing experience
• Excellent communication (oral, written, and presentation) and interpersonal skills
• Proven marketing experience with increased proficiency in all marketing skills.
• Strong presentation experience and proficient PowerPoint skills
• Strong analytical skills with primary and secondary data
• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others

Preferred:

• 6+ years of relevant brand marketing experience
• Prior experience in Professional pharmaceutical marketing
• Previous cross franchise/cross channel marketing experience preferred
• Knowledge of marketing concepts within strategic planning process preferred
• Pharmaceutical launch experience
• Strategic and tactical planning experience
• MBA or other advanced degree

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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