Associate Director, Omnichannel Analytics - job 2 of 3

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

This position, closely working with Neuroscience consumer and healthcare physician (HCP) marketers, will be responsible for leading the design, analysis, and interpretation of omnichannel insights across a variety of use cases such as informing consumer media investment allocation through performance/ROI measurement, delivering consumer & HCP digital ecosystem data strategy and analytics, developing High Value Action (HVA) measurement on HCP/consumer websites, and providing digital media campaign planning and evaluation.

This role is part of a critical business transformation at the intersection of our “Winning with Data” and “Digital Transformation” initiatives.  It requires a digital analytics leader with the demonstrated business acumen to leverage data, analytics and technology to identify key insights across consumer and professional media channels - to position AbbVie as best in class in omni channel customer experiences, and to provide an integrated view aligned with other analytic platforms and stakeholder expectations.

The candidate will lead the synthesis of complex/big data to develop and execute actionable strategic and tactical digital initiatives and to identify marketing opportunities for measurable impact and profitable growth.  The Associate Director should proactively identify sophisticated methods and approaches to using analytics in support of critical business decisions and actions. 

Key Accountabilities/ Responsibilities:

• Advance the Neuroscience Omnichannel analytics agenda, including Omnichannel measurement and optimization, audience personalization strategy, CRM management and digital experimentation.
• Manage and further develop in-house digital analytics capabilities, including both Consumer & HCP 360 data ecosystems, closed-loop measurement, audience insights, etc.
• Partner closely with Business Technology Solutions, Data Strategy and MarTech vendors to advance superior Consumer and HCP 360 data ecosystems.
• Partner with the Digital Media Optimization team to design and develop a comprehensive monthly Omnichannel performance tracker that encompasses media and website KPI connected with prescription data, etc. to continuously track Omnichannel marketing impacts and optimize cross-channel investment allocation,
• Partner effectively with media agencies, brand market analytics & business insights, third party analytic vendors and consumer marketers for media planning, local market & audience selection and measurement for various digital campaigns.
• Leverage Consumer360 data ecosystem to drive digital audience insights analytics (e.g pathway to conversion), inform personalized audience strategies and activate analytics solutions which orchestrate an Omnichannel experience for our audiences.
• Enhance first party data assets and value through deep analysis on website traffic drivers, customer website behavior and CRM engagement/impact to brand adherence.
• Continuously explore advanced omnichannel analytic solutions, including multi-touch attribution models, to enable tactic/publisher/audience level media optimization.
• Influence direction and lead collaboration with all stakeholders (Digital Lab, MABI Center) to align and drive progress of Omnichannel analytics priorities
• Manages and Coaches team of Omnichannel Analytics (Consumer and HCP)

Key Competencies:

• Management consultant background with strong experience in brand marketing and optimization.
• MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.)
• Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data etc. 3rd party pharmaceutical patients claim data is preferred.
• Strong written and oral communication, data visualization, presentation, and interpersonal skills.
• Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.
• Strong planning and project management skills.
• Ability to distill complex information into concise and impactful stories/presentations.
• Exceptional analytical, and problem-solving skills and attention to detail.
• High motivation, strong work ethic and positive attitude while working under tight deadlines.
• Strong leadership experience, relationship-building and influencing others; acting courageously and constructively, with agility and a high degree of accountability.
• Demonstrated Supervisory / Management Responsibilities.
• Requirement to work “hands on” with analytical tools with minimal/as-needed requirement on external consultants.

• Bachelor’s degree required in one of the following fields: Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, and/or Quantitative Analysis
• Masters/MBA or PhD is preferred. 
• Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.)
• 8+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics.
• 5+ years of demonstrated experience in Direct-to-Consumer Omnichannel marketing and analytics space, such as digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement.
• 2+ years of leadership experience.

Key Competencies:

• Management consultant background with strong experience in brand marketing and optimization.
• MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.)
• Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data etc. 3rd party pharmaceutical patients claim data is preferred.
• Strong written and oral communication, data visualization, presentation, and interpersonal skills.
• Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.
• Strong planning and project management skills.
• Ability to distill complex information into concise and impactful stories/presentations.
• Exceptional analytical, and problem-solving skills and attention to detail.
• High motivation, strong work ethic and positive attitude while working under tight deadlines.
• Strong leadership experience, relationship-building and influencing others; acting courageously and constructively, with agility and a high degree of accountability.
• Demonstrated Supervisory / Management Responsibilities.
• Requirement to work “hands on” with analytical tools with minimal/as-needed requirement on external consultants.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html