Director, Marketing Analytics and Business Insights - Pipeline Commercialization & Strategy Oncology

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

Director, Marketing Analytics and Business Insights (MABI) leads a team of MABI professionals and is responsible for driving Global business strategies and decisions at a product or therapeutic area level. This is accomplished by building a team of trusted MABI consultants who integrate patient, health care provider, market, sales force, and competitor insights & analytics. The role closely collaborates with Commercial Development leadership as well as area and US MABI and other large affiliate Business Intelligence personnel. Deep business acumen, insights generation expertise including competitive intelligence capabilities, leadership and communication skills are required along with global healthcare industry experience.

• Serve as the MABI lead for Pipeline Commercialization & Strategy (PCS) Oncology, supporting the Hematology and Solid Tumor Pipeline. Serve as counselor and SME to franchise leadership. Be recognized as a trusted consultant and develop your MABI team to do the same- guiding franchise strategy and advising tactical initiatives via leveraging superior customer insights, business acumen, forecasting, analytics, and customer excellence capabilities.

• Manage and develop a team of MABI professionals helping them to evolve and maximize their talents and potential.

• Maintain a network of Area, and Affiliate leadership contacts to provide Global thought leadership.

• Oversee development of MABI plans and play active role in the brand planning process at the franchise level.

• Lead continuous insights generation process that enables the Global Brand Team (GBT) to anticipate competitor strategies and build aspirational early brand plans.

• Provide oversight and guidance for the future evolution of the external environment over the next 5-10 years and use to guide GBT development of long-term strategies which anticipate game-changing trends.

• Identify and ensure latest advances in data sources & analytics to measure and evaluate the effectiveness and efficiency of our core strategies and key initiatives, and ensure learnings are used to optimize future strategies, programs, and activities.

• Actively interact in the MABI leadership team and lead initiatives and decision making to enhance the effectiveness of the Marketing Analytics and Business Insights function and evolving MABI’s “Indispensible Business Leader” aspiration.

• Actively lead MABI and AbbVie culture; Demonstrate AbbVie Leadership Attributes, energize team members, and serve as an active voice of the Customer/Market at the GBT.

• Ensure all MABI activities are conducted in accordance with financial and ethical compliance guidelines.

• Ensure MABI approaches are compliant, efficient, sound, and leading edge.

Required

• BA or BS degree required. Advanced degree (e.g. MBA or MA) preferred. Degree concentration in Marketing Research, Marketing or Social Sciences. Advanced statistical knowledge is a plus.

  • Minimum of 15+ years of experience in Marketing Analytics and Business Insights, primary research expertise (including qualitative, quantitative, and syndicated), minimal of 3 years’ experience with and knowledge of advanced analytics.

  • Oncology expertise highly desired

  • Strong business acumen with a proven ability to leverage expertise across a wide variety of situations to broadly advance the organization and achieve specific goals.

  • Proven track record of managing teams and strong people management skills.

  • Outstanding strategic thinking and thought leadership with the best story telling capabilities and ability to coach others in these areas.

  • Analytical reasoning abilities, intellectual curiosity, strong business acumen, quick learning, adapting and creativity in problem solving.

  • Ability to interact effectively with/present to (verbally and in writing) the highest levels of the organization.

  • Skill to proactively assess changing business conditions and agility to adapt accordingly.

  • Strong interpersonal, leadership and collaboration skills; proven experience in building effective teams and creating a productive work culture.

  • Pharmaceutical/Healthcare experience across all stages of product development (pipeline, launch, on-market) is highly desired.

Accountability / Scope:

• Reports to Director, Commercial Insights and Analytics
  Builds relationships and interacts with direct staff/team, internal peers, forecasting, finance, Customer Experience, legal, RMs, SDs, marketing directors and product managers, GMs/VPs, vendors.
• Budget responsibility: $2MM - $10MM
• Focus (Scope): 60% Strategic/40% Tactical
• Travel: 10%

#LI-Hybrid

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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