Marketing Manager- Oncology Precision Medicine and Diagnostics- Elahere - job 1 of 2

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

The US Commercial Precision Medicine and Diagnostics (PM&Dx) team is responsible for providing franchise-level marketing support on companion diagnostics and biomarker functions, executing companion diagnostics tactics in the field, and contributing to product development in the diagnostics space for pipeline assets.  This group works collaboratively with other teams to contribute to the development of brand plans and works alongside AbbVie internal and external partners to develop CDx strategies and execute Precision Medicine and Diagnostic marketing tactics.

The Marketing Manager, Oncology Precision Medicine and Diagnostics, ELAHERE will provide marketing support on companion diagnostics and biomarker functions, working closely with the brand team and portfolio Oncology Diagnostic Liaison (ODL) field team. This individual will be responsible for developing diagnostic strategy with the other members of Commercial Oncology Precision Medicine & Diagnostics team and executing on the tactical plan with other internal and external teams (ODLs, Strategic Account Managers (SAMs), Oncology Specialists (OS), and diagnostic partners), with the ultimate goal of promoting education on companion diagnostic testing, developing new business relationships with pathology, and supporting test availability and test quality to ensure accurate and timely identification of appropriate patients for therapy. The Marketing Manager (MM) does not have direct reports but must demonstrate the ability to lead without authority, work with ambiguity, and build a collaborative and integrated commercial team.

Major Responsibilities

• Develop and implement effective marketing tactics and materials for the portfolio ODL field team focused on biomarker education and optimal operationalization of testing in support of ELAHERE
• Work with internal Commercial Oncology Precision Medicine & Diagnostics team to develop and implement the national diagnostic strategies and activities for ELAHERE
• Collaborate with external diagnostics partners as appropriate to execute U.S. joint commercial plans for ELAHERE
• Master technical & market knowledge related to oncology Dx testing (e.g., IHC, NGS) and how it fits in the treatment paradigm of targeted therapies and/or genomically-defined tumors
• Lead the pathology media strategy (content development, channel strategy, and execution)
• Partner with brand and other internal teams on pathology P2P strategy and execution
• Collaborate with training teams to ensure internal and external training needs for CDx are met
• Contribute to the integrated strategy and annual planning process for Congresses and Sponsorships related to ELAHERE and biomarker testing
• Support Pathology External Expert (EE) engagements, inclusive of executing individual contracting engagements and potential advisory boards
• Maintain constant channels of collaboration with internal Brand team to develop and execute brand-specific biomarker strategies as a part of the broader brand planning process
• Oversee approval of Statements of Work, Purchase Orders, and consulting contracts, including coordination with relevant individuals and vendors, as required
• Participate in the annual budgeting process to ensure appropriate funding to deliver on team objectives and manage projects to budget
• Potential for other responsibilities as business needs arise
• Promote a culture of compliance and ensuring adherence to relevant policies and procedures related to planning and executing Precision Medicine and Diagnostics programming

• Bachelor’s degree
• 7+ years of general brand marketing experience or 5+ years of experience in the pharmaceutical or diagnostic industry with project /agency management.
• Demonstrated clinical and business acumen in the diagnostic and/or oncology arena
• Strong written and verbal skills; experience / comfort discussing scientific content
• Concept of budget development and management for marketing programs and tactics
• Strong collaboration and team orientation
• Excellent project management skills and ability to balance multiple projects at once
• Leadership and communication skills.
• Ability to foster strong relationships with senior management and external partners.

Preferred:

• Advanced degree in life sciences
• Rare disease/oncology/precision medicine experience
• 2+ years of diagnostics (IVD or laboratory industry) experience
• Thorough knowledge of diagnostic testing environment and pathology as applicable to biomarker testing requirements
• MBA or other relevant Master’s degree
• Launch experience in pharmaceutical marketing or sales
• Knowledge of marketing concepts within strategic planning process
• Strong presentation experience and proficient PowerPoint skills
• Demonstrated understanding of principles of market research to draw valid conclusions

Travel:

• Ability to travel up to 20% of the time

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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