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Director, GTM Strategy + Pricing

Abridge was founded in 2018 with the mission of powering deeper understanding in healthcare. Our AI-powered platform was purpose-built for medical conversations, improving clinical documentation efficiencies while enabling clinicians to focus on what matters most—their patients.

Our enterprise-grade technology transforms patient-clinician conversations into structured clinical notes in real-time, with deep EMR integrations. Powered by Linked Evidence and our purpose-built, auditable AI, we are the only company that maps AI-generated summaries to ground truth, helping providers quickly trust and verify the output. As pioneers in generative AI for healthcare, we are setting the industry standards for the responsible deployment of AI across health systems.

We are a growing team of practicing MDs, AI scientists, PhDs, creatives, technologists, and engineers working together to empower people and make care make more sense. We have offices located in the SoHo neighborhood of New York, the Mission District in San Francisco, and Lawrenceville in Pittsburgh.

The Role

We are seeking a strategic and process-driven Director of GTM Strategy + Pricing to lead the evaluation, prioritization, and launch of new features, products, customer segments, and markets to the Commercial teams at Abridge. In this role, you will be responsible for key initiatives, including upsell and cross-sell strategies, segmentation and activation for new markets, and the commercialization of new offerings. Additionally, you will oversee pricing and packaging strategy while partnering closely with our finance team to ensure alignment with broader financial and organizational goals. You will collaborate with cross-functional teams—including product, finance, sales, marketing, partner success, solution design, and implementation—to drive successful commercialization and ongoing growth across our markets.

What You’ll Do

Develop Pricing + Packaging Strategy: Design and implement scalable pricing and packaging strategies for new and existing products that optimize revenue growth and accelerate time-to-market. Work closely with Finance and Sales Leadership to ensure pricing models align with business goals and market demands.

Own Cross-Sell and Upsell Strategy: Develop and implement strategies to identify, prioritize, and execute cross-sell and upsell opportunities. Work collaboratively with Partner Success, Enablement, and Sales Leadership to ensure these initiatives are seamlessly integrated into GTM processes for measurable impact on customer value and revenue growth.

Lead Deal Desk Operations: Oversee a deal desk function to manage organizational complexity, growth, and risk. Codify a booking policy to standardize deal valuations, rate changes, and other considerations. Monitor deal profitability, adherence to contractual obligations, and overall alignment with company objectives.

Evaluate Market Opportunities: Analyze customer needs, the competitive landscape, and macro trends to identify and prioritize new product features, customer segments, and markets. Using data-driven insights, align with the product development roadmap and commercial initiatives to determine which markets to target and why. Partner closely with Commercial Insights and Finance to ensure decisions are data-driven and strategically aligned.

Support Commercialization & Upstream Alignment: Partner closely with Product, Marketing, Sales, Partner Success, Enablement, and Finance teams to inform and shape go-to-market strategies. Work upstream to identify and prioritize new use cases and feature requests, conducting initial market research and building preliminary business cases for entry into the commercialization funnel. Collaborate with Sales Leadership and the Director of Commercial Insights to ensure strategic alignment between go-to-market priorities, product development timelines, and organizational objectives.

Conduct Market Research & Analysis: Leverage market research tools and methodologies to validate assumptions and guide decisions about market segmentation, competitive positioning, and customer demand. Collaborate with Commercial Insights and Finance to integrate customer feedback and commercial data into strategic decision-making. Translate findings into actionable recommendations for prioritizing new markets and features.

What You’ll Bring

  • 8+ years of experience in health tech, with expertise in go-to-market strategy, commercialization, or product management.

  • Strong experience with pricing models and market research tools and methodologies.

  • Proven ability to analyze complex data and market conditions to guide decisions on market entry and prioritization.

  • Expertise in developing pricing and packaging strategies to optimize revenue and speed to market.

  • Excellent communication skills, with a track record of collaborating cross-functionally and influencing key stakeholders.

  • Process-driven mindset, with a focus on building scalable, repeatable GTM processes.

  • Experience in launching new products or services in healthcare or technology environments.

Why work at Abridge?

At Abridge, we’re driven by our mission to bring understanding and follow-through to every medical conversation. Our culture is founded on doing things the “inverse” way in a legacy system—focusing on patients, instead of the system; focusing on outcomes, instead of billing; and focusing on the end-user experience, instead of a hospital administrator's mandate.

Abridgers are engineers, scientists, designers, and health policy experts from a diverse set of backgrounds—an experiment in alchemy that helps us transform an industry dominated by EHRs and enterprise into a consumer-driven experience, one recording at a time. We believe in strong ideas, loosely held, and place a high premium on a growth mindset. We push each other to grow and expose each other to the latest in our respective fields. Whether it’s holding a PhD-level deep dive into understanding fairness and underlying bias in machine learning models, debating the merits of a Scandinavian design philosophy in our UI/UX, or writing responses for Medicare rules to influence U.S. health policy, we prioritize sharing our findings across the team and helping each other be successful.

How we take care of Abridgers:

  • Generous Time Off: 13 paid holidays, flexible PTO for salaried employees, and accrued time off for hourly employees.

  • Comprehensive Health Plans: Medical, Dental, and Vision plans for all full-time employees. Abridge covers 100% of the premium for you and 75% for dependents. If you choose a HSA-eligible plan, Abridge also makes monthly contributions to your HSA. 

  • Paid Parental Leave: 16 weeks paid parental leave for all full-time employees.

  • 401k and Matching: Contribution matching to help invest in your future.

  • Pre-tax Benefits: Access to Flexible Spending Accounts (FSA) and Commuter Benefits.

  • Learning and Development Budget: Yearly contributions for coaching, courses, workshops, conferences, and more.

  • Sabbatical Leave: 30 days of paid Sabbatical Leave after 5 years of employment.

  • Compensation and Equity: Competitive compensation and equity grants for full time employees.

  • ... and much more!

Diversity & Inclusion

Abridge is an equal opportunity employer. Diversity and inclusion is at the core of what we do. We actively welcome applicants from all backgrounds (including but not limited to race, gender, educational background, and sexual orientation).

Staying safe - Protect yourself from recruitment fraud

We are aware of individuals and entities fraudulently representing themselves as Abridge recruiters and/or hiring managers. Abridge will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Abridge recruiting team will come from an @abridge.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions. 

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CEO of Abridge
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Shivdev Rao
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Average salary estimate

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What You Should Know About Director, GTM Strategy + Pricing, Abridge

At Abridge, we're on a mission to revolutionize healthcare communication, and we're looking for a talented Director of GTM Strategy + Pricing to join our innovative team! Founded in 2018, Abridge leverages cutting-edge AI technology to improve the quality of clinical documentation, allowing healthcare providers to focus on delivering exceptional care to their patients. In this exciting role, you will take the lead in evaluating and launching new features and products while driving pricing and packaging strategies that align with our organizational goals. Your expertise in health tech will be crucial as you develop upsell and cross-sell initiatives, analyze market trends, and collaborate with cross-functional teams, including product development and marketing, to ensure a seamless go-to-market process. You'll have the unique opportunity to partner closely with finance to align pricing models with market demands and evaluate new customer segments. We're all about team collaboration, creativity, and pushing the boundaries of what's possible in healthcare—a place where your insights will directly impact our mission. If you're an experienced leader with a knack for strategy, market analysis, and commercialization, we want to hear from you! Joining Abridge means being part of a dynamic and diverse team that values growth, innovative thinking, and a commitment to changing the world of healthcare for the better.

Frequently Asked Questions (FAQs) for Director, GTM Strategy + Pricing Role at Abridge
What are the responsibilities of the Director of GTM Strategy + Pricing at Abridge?

The Director of GTM Strategy + Pricing at Abridge is responsible for leading the evaluation and launch of new features and products. Key responsibilities include developing pricing and packaging strategies, overseeing upsell and cross-sell initiatives, managing deal desk operations, analyzing market opportunities, and supporting the overall commercialization strategy. This role requires collaboration with finance, product, sales, and marketing teams to create actionable plans that align with Abridge's goals.

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What qualifications are needed for the Director of GTM Strategy + Pricing role at Abridge?

To succeed as the Director of GTM Strategy + Pricing at Abridge, candidates should possess at least 8 years of experience in health tech, particularly in commercialization and go-to-market strategy. Strong familiarity with pricing models and market research methodologies is essential. Candidates should also demonstrate excellent analytical skills, effective communication, and the ability to collaborate with diverse teams. Experience in launching new products in healthcare or technology environments is highly valued.

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How does Abridge define success for the Director of GTM Strategy + Pricing?

Success for the Director of GTM Strategy + Pricing at Abridge is defined by the ability to develop and execute effective go-to-market strategies that optimize revenue growth and ensure the successful launch of new products. Monitoring the performance of pricing models, aligning sales strategies with market demands, and driving customer engagement through upsell and cross-sell initiatives are critical measures of success. The role is also about fostering collaboration among teams to ensure strategic alignment.

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What types of projects will the Director of GTM Strategy + Pricing work on at Abridge?

The Director of GTM Strategy + Pricing will work on various projects, including designing scalable pricing strategies, managing market research initiatives, and leading efforts to commercialize new offerings. This includes analyzing competitive landscapes, conducting market segmentation analysis, and collaborating with sales leadership to implement successful strategies for customer engagement and revenue generation.

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What is the company culture like at Abridge for the Director of GTM Strategy + Pricing?

Abridge fosters a unique culture that emphasizes innovation, collaboration, and a patient-centered focus. As the Director of GTM Strategy + Pricing, you will join a diverse team of MDs, AI scientists, and technology experts dedicated to transforming healthcare experiences. The company values open communication, continuous learning, and a growth mindset, encouraging team members to share insights and push boundaries in their respective fields.

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Common Interview Questions for Director, GTM Strategy + Pricing
How would you approach developing a pricing strategy for a new product at Abridge?

To develop a pricing strategy for a new product at Abridge, I would start by conducting thorough market research to understand customer needs, competitive pricing, and market trends. Next, I would collaborate with the finance team to model different pricing scenarios and determine the optimal price point that maximizes revenue while remaining competitive. I would also assess the value of the product to the customer to ensure our pricing reflects its benefits.

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What strategies would you implement to identify cross-sell and upsell opportunities?

Identifying cross-sell and upsell opportunities involves analyzing customer data to understand purchasing behaviors and preferences. I would leverage insights from sales and partner success teams to identify potential gaps in product offerings and recommend additional solutions that could enhance customer experience and drive revenue. Regular communication with these teams is essential for ensuring our strategies are aligned and effective.

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Can you describe a successful product launch you have managed?

In my previous role, I successfully managed a product launch where I coordinated with multiple teams to align messaging, pricing, and go-to-market strategy. By conducting extensive market research, we identified key customer segments and tailored our approach accordingly. Post-launch, we saw a significant increase in sales and received positive feedback from users, showcasing the effectiveness of our collaborative efforts and strategy.

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How do you prioritize new features or products for launch at Abridge?

Prioritization of new features or products involves evaluating factors such as customer demand, competitive landscape, and alignment with organizational goals. I would leverage data-driven insights from market research and the product development team to assess which features deliver the most value. Collaborating with cross-functional teams ensures my approach is informed by diverse perspectives and insights, leading to better prioritization.

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What metrics would you use to assess the success of your go-to-market strategies?

I would assess go-to-market success using several key metrics, including revenue growth, market share acquisition, customer engagement rates, and customer satisfaction scores. Monitoring these metrics helps gauge the effectiveness of our pricing strategies and overall market approach, allowing for real-time adjustments where necessary to ensure continued success.

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How do you ensure effective collaboration with cross-functional teams?

Effective collaboration begins with open communication and establishing common goals. I would utilize regular meetings, updates, and cross-departmental initiatives to foster a team-oriented environment. Building relationships across departments helps ensure that everyone is aligned and aware of the strategic objectives, leading to streamlined processes and successful outcomes.

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What challenges have you faced in go-to-market launches, and how did you overcome them?

One challenge I faced was a misalignment between marketing and sales teams during a product launch. To overcome this, I facilitated joint strategy sessions that allowed both teams to share their perspectives and expectations. By finding common ground and aligning our goals, we improved collaboration and ultimately achieved a successful launch.

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How would you conduct market research for a new feature at Abridge?

Conducting market research begins with defining the objectives clearly, followed by gathering qualitative and quantitative data. I would utilize surveys, focus groups, and analysis of competitor offerings to gain insights into customer preferences and trends. Synthesizing this data would allow the product team to make informed decisions about feature development and align them with market demands.

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What is your experience with pricing models, and how have you implemented them in past roles?

I have extensive experience with various pricing models, such as value-based, cost-plus, and tiered pricing. In previous roles, I implemented these models by conducting price sensitivity analyses and customer feedback sessions to determine the best fit for our products. This data-driven approach helped us optimize pricing strategies based on customer insights and market conditions.

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What role does data analysis play in your strategy development process?

Data analysis plays a central role in my strategy development process. By examining market trends, customer behaviors, and competitive performance, I can formulate effective go-to-market strategies tailored to our business goals. Using analytics tools, I interpret data to inform decisions, ensuring we meet customer needs and successfully capitalize on market opportunities.

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To encourage understanding and follow-through across every medical conversation.

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Full-time, hybrid
DATE POSTED
April 18, 2025

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