Influencer Marketing Manager at Acceleration Partners in Philadelphia, PA

THE ROLE: As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge. We are seeking an Influencer Marketing Manager to provide white glove service to diverse brands investing in influencer marketing campaigns. This person will be directly responsible for executing influencer campaigns from beginning to end, including but not limited to identifying, recruiting, negotiating, hiring and managing influencer partnerships. The Influencer Marketing Manager will support the client relationship, build customized campaigns and independently manage campaign deliverables, account strategy and execution. The successful candidate will have strong experience in developing and managing successful, KPI-driven influencer marketing campaigns for consumer products and/or services companies. They will have working knowledge of the overall partner marketing landscape, including affiliate, and... the ability to both develop comprehensive strategy as well as capably execute. The successful candidate will be a self-starter that can confidently plug in to any challenging situation with ease and can balance competing priorities well. As influencer marketing is a new service offering for Acceleration Partners, the Influencer Marketing Manager must be flexible, willing and able to pivot quickly, and excited to operate successfully in an intrapreneurial situation. This person will also have a history of working well with their peers, quickly establishing relationships easily and leading through influence. TOP 5 JOB Responsibilities: CAMPAIGN STRATEGY & EXECUTION - Manages successful influencer campaigns by developing effective strategies and tactical plans for achieving client's goals and objectives. Prioritizes tactics to align with the client's goals and proactively adjusts goals when necessary. Conducts influencer casting, outreach, and negotiation. Leads the management of deliverables for content creators. Consistently demonstrates intellectual curiosity; challenging the status quo, regularly pitching new, or out of box influencer or campaign opportunities. Maintains a close pulse on relevant influencer industry trends and applies to strategy to optimize success where possible. INFLUENCER RECRUITMENT & EDUCATION - Serves as a trusted advisor to both clients and influencers. Equipped to field client questions and concerns regarding alignment of influencer partnerships, influencer strategy, the monetization of content, and the expected return on investments. Trains, coaches, and develops influencers as needed by providing education on the affiliate landscape and best practices for optimizing their success not only within the scope of a particular campaign, but within the larger scope of the affiliate channel. Proactively builds new relationships between AP and influencers that will serve to support the full scope of AP's clients. CLIENT SERVICE & COMMUNICATION - Consistently provides superior client service, acts as a point of contact, and escalates issues or key risks as appropriate. Works with teams to ensure client develops trust in our team by delivering client outputs and communications in the AP way. Develops and nurtures excellent relationships, reflected in very high client satisfaction and retention rates, and an average 8.5 client rating. REPORTING & ANALYSIS - Uses data strategically and nimbly; all analysis or data shared to clients from team is consistently accurate and precise. Consistently draws relevant and accurate conclusions using data to identify trends, analyze campaigns, and provide client insights and recommendations to reach or exceed goals. Performs robust analysis of influencer campaigns using multiple data points such as engagement rate, earned media value, and conversion metrics to support recommendations to clients. Able to educate clients across all of these areas as well, if needed. PORTFOLIO MANAGEMENT - Manages multiple campaigns with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives. Has full grasp of each clients' SOW, delivering what is due under terms; maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and bringing solutions to resolve. QUALITIES OF THE IDEAL CANDIDATE: Big picture, strategic innovative thinker with a strong go to market growth mentality Exhilarated by managing change and comfortable with ambiguity and moving targets Strong with data analysis, is easily able to pinpoint issues and opportunities within a data set Translates data and insights into actionable next steps for clients Ensures that influencer strategies and tactics have measurable results Enjoys working in a fast paced, high performing environment Likes to share and collaborate with peers in a remote environment Passionate about the digital marketing industry and how influencer relates to the greater digital landscape Display accountability, always meeting deadlines and keeping commitments Hears and incorporate feedback from other team members, clients and partners Possesses superior written and verbal communication skills Possesses mature and measured judgment, and the ability to solve problems on their own Has incredible attention to detail and is capable of multi-tasking and coordinating several projects at once Has confidence, poise, and eloquence in client meetings and difficult situations Thrives in a fast paced environment and enjoys bringing order to chaos Prioritizes competing objectives and manages time with skill Works independently with minimal supervision. MINIMUM QUALIFICATIONS & SKILLS: 2 years working for an influencer marketing agency and experience managing client relationships Solid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies Excellent at communicating, presenting and pitching and receiving approval from clients on new influencer campaigns Working knowledge of attribution in digital marketing Strong understanding of how influencer and affiliate marketing can work together Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required Bachelor's degree or equivalent work experience Ability to travel up to 15% Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc. Salary Range: $80K -- $100K Minimum Qualification Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualificationsShow full descriptionCollapse