Director Cross-Channel Campaigns Manager Europe & North Africa (m/w/d) - fixed term

Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations.

With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.

Become a Heartist®, and let your heart guide you into a world where life pulses with passion.

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To discover the life that awaits you at Accor, visit https://careers.accor.com/

Join our team as a Cross-Channel Campaigns Director Europe & North Africa!

As the Director of Cross-Channel Campaigns, you will lead the strategic planning and coordination of commercial campaigns for our brands in order to maximize web direct revenue through a seamless customer experience. This fixed-term position is from January 2025 until September 2025.

COMMERCIAL STRATEGIC PLANNING and CAMPAIGNS

• Lead and develop the commercial calendar for ALL & Brands ensuring a full funnel approach: yearly campaign strategy planning for Europe & North Africa, working with the Offer Committee (BI and Revenue Management), Ekimetric, Ecommerce, Marketing & Loyalty leadership teams to create offers based on market and guest needs to meet commercial objectives.

• Accountable for the performance and improvement of KPIs such as web direct share, revenue generated, qualified traffic, bounce rate, conversion rate and incremental revenue and implement new recommended strategies.

• Accountable for activation planning on Destination needs

• Primary ENA contact for international hubs & Global to align commercial calendar and support international flows while staying guest centric. Consolidating, analyzing and driving planned activities accordingly when needed.

• Drive innovation and thought leadership in eCommerce strategy and execution, staying abreast of industry trends and emerging technologies to enhance campaign effectiveness and drive revenue growth

ENA GOVERNANCE & WAYS OF WORKING

• Accountable for implementation of tools and systems required to create the combined ICP for ENA, with impact on Global ICP (including but non exhaustive: Asana, taxonomy, tracking rules...)

• Monitor and track adoption rate from Ecommerce and Marketing teams

• Lead creative agency relationship for ENA eCommerce team, including budgets and new briefing workflow set-ups

• Serves as primary ENA contact to feed in commercial campaign planning and key campaign results to hotels and owners (AFA/AFACEP) and senior leadership

TEAM MANAGEMENT

• Lead and coach a team to ensure flawless execution of all topics we have a responsibility for

• Foster a culture of continuous improvement, collaboration, and guest-centricity across the team and wider organization. • Manage, develop and motivate direct reports.

• In charge of appraisals, development and succession plan

• Foster a culture of sharing, trust and recognition

QUALIFICATION / COMPETENCIES:

• Business degree, ideally within Digital Marketing

• +10 years Ecommerce/Digital Marketing experience

• Strong leadership skills (ideally with an international experience), collaborative working mode

•  Strong background in all aspects of Digital Marketing & eCommerce channels

• Good understanding of digital media planning

• Highly data-driven and results focused

• Working with cross-functional team with multiple project owners 

• Customer-oriented & target group-focused

• Strong communication, management & organizational skills.

REQUIRED SKILLS AND KNOWLEDGE:

• Fluent English mandatory
• Speaking another EU language is a plus

What's in there for you?

• Unique opportunity to develop your career with worldwide Augmented Hospitality leaders.
• Package of benefits and perks of working for Accor, including discounts for hotels worldwide, annual bonus based on your own performances, and much more!
• Work in a multi-national team.
• Hybrid way of working (3 days in the office + 2 days at home).
• Talent development opportunities.
• Corporate Social Responsibility activities.

Ready to embark on this exciting journey as a Cross-Channel Campaigns Manager? Apply now and let your heart guide you to a world of passion and opportunity.

Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote development of all people, including those with disabilities.

When applying, do not hestitate to let us know any specific eeds you may have so that we can take them into consideration.