About the role:
The Account Manager will work across advertising partners within the B2B Pod at Morning Brew, overseeing clients in marketing tech, project management software, cybersecurity, and big tech.
Reporting to the Manager of Account Management, B2B, the Account Manager will play an integral role in activating Morning Brew’s brand partnerships, advertising executions and clients’ success by working directly with clients as well as internally across the entire organization. This person will oversee execution across Morning Brew’s franchises, focusing on: Morning Daily Brew, Emerging Tech Brew, Retail Brew, Marketing Brew, HR Brew, Founders Journal, and Business Casual (and a few others to launch this year!)
What you'll do:
The Account Manager services the entire pre-to-post campaign lifecycle and owns all aspects of the program once the deal closes. You will be responsible for:
- Media Planning & Strategy: Supporting the Brand Partnerships team with pre-sale strategy based on client’s KPIs, budget, timing, capabilities, etc.
- Client Onboarding: Owning the advertising partner’s transition from pre-sale to post-sale, supporting IO and other documentation logistics, booking in CRM system (Boostr), establishing KPIs and other benchmarks for success and facilitating kick-offs.
- Client Success: Facilitate smooth creative process, maintain campaign timelines, manage client feedback, and ensure approval prior to launch. Deliver campaign reporting, offer mid-campaign optimizations, and post-campaign delivery and wrap reporting.
- Client retention, renewal and growth: Collaborate with Brand Partnerships team to develop client renewal strategy based on performance and client objectives.
About you:
- 2-4 years in a digital or integrated media environment (i.e. publisher or agency), with a background in media planning, client service or account management. Experience working with Consumer brands is a plus.
- Ability to lead pertinent client presentations (i.e. kick-off meetings, mid-campaign reports, and wrap reporting decks) and manage client/agency relationships.
- Strong problem solving skills and a solutions-oriented approach.
- Deep understanding of the digital media landscape, digital activations and execution, experience with custom/branded content, social media, and audio. Experience with events/virtual activations is a plus!
- Ability to understand and interpret data to craft stories, make observations and draw conclusions. Utilize this performance data and insights to drive account strategy, upsell, drive incremental and renewal business. Google Analytics, Google Ad Manager, Boostr, Podsights, Sailthru experience is a plus.
- Passion for and belief in Morning Brew, its mission and its franchises and products.
- A collaborative, competitive mindset. A passion for the "collaborative win": hitting/exceeding goals and achieving success with the person to your left and to your right.
- Ability to learn quickly and thrive in a fast-paced environment.
- No ego.
What else are we looking for?
Character and integrity rank pretty high on the list. Our team is guided by our core values:
· Curious - We strive to learn every day through constant questioning and exploration.
· Purposeful – We do everything with the highest level of thoughtfulness, preparation and focus.
· Empathetic - We are good, genuine people who embrace others' perspectives.
· Challengers - We approach every day with an underdog mentality and are never complacent.