Actian is seeking a results-driven Vice President of Demand and Account-Based Marketing to lead our efforts in customer acquisition and pipeline growth. This role will focus on leveraging a mix of traditional demand generation and account-based marketing (ABM) strategies to engage high-value accounts and accelerate sales cycles.
As the leader of this function, you will oversee digital paid media programs, ABM initiatives, campaign delivery, and marketing operations. You will work cross-functionally with sales, marketing, and revenue operations to ensure alignment and execution of programs.
This is a high-impact role requiring a proven track record in driving change, optimizing demand generation, and scaling and automating ABM strategies in B2B enterprise software—preferably in metadata management, data cataloging, or data intelligence solutions.
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Founded in 1980 and headquartered in Palo Alto, California, Actian Corporation develops hybrid data solutions to enable digital transformation with global scale and reach.
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