Technical Product Marketing Manager

Working at Adaptavist

The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.

We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, Monday.com and Aha!

We make change happen. From anywhere.

Our flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.

Some of our benefits in Spain include; 

- Flexible working hours

- Remote work

- Unlimited holiday

- Private Health Insurance with DKV

- Online streaming 

- Udemy training

- Ticket restaurant flexible retribution choice

- Transport flexible retribution choice

- Nursery flexible retribution choice

Working at Salable

Salable is part of the The Adaptavist Group, a global software innovator, enabling organizations to digitally transform how they collaborate and get work done.  Founded in 2005 and with a growing global reach, our customers cut across every major industry and include more than half of all Fortune 500 companies. Today, Salable is bringing the power of payment platforms like Stripe, Shopify, Paddle, and AWS to the world of app development. Developers and Creators can use Salable to bring their product to market, expand current digital offerings, and enable a business to evolve its commercial offerings to meet ever-changing customer demand.

About the team

The Salable team is relatively new and was only set up at the end of last year, and sits within the wider marketing team. The main purpose of this team is to look for new products to bring to market - you will be a critical team member of successful new products from day 0 and become their subject matter expert for all strategic marketing and commercial aspects. Finally, you will be a key member of the company’s R&D and innovation team, instrumental to broadening the companies apps portfolio.

About the role

Do you want to work at the heart of a cross-functional Product Discovery team? As a strategic Product Marketing Manager, you’ll be responsible for identifying and defining the market opportunity for early stage product concepts, validating their product-market fit, then taking them to market and growing adoption. 

You will do this through market research, in-depth knowledge of the industry, ecosystem, competitive landscape and customers. Based on these insights, they create, validate and iterate product positioning and messaging which resonates with target customers. The team delivers effective sales enablement materials which translate complex technical capabilities into appealing customer benefits. The role owns the overall Go-To-Market strategy, optimised for the different customer segments and accounting for their unique end-to-end customer journeys. 

This is a highly collaborative role which requires close working relationships with our amazing Product, Engineering, Research, UX, Sales and Partner teams, as well as the company exec and external clients and partners. It requires an understanding of technical products and the SaaS market, excellent project management skills, and a strong customer-first and data-driven approach.  

What you'll be doing

-Conducting desktop and customer research to become the go-to expert on the market landscape: industry trends, competitor strengths and weaknesses, target customer personas, needs and pains, customer buying journeys and key use cases

-Defining and iterating the product positioning and value proposition to keep the product competitive in a highly saturated market

-Influencing the product roadmap according to market and customer research findings to find and maintain product-market fit

-Owning the product story and sales narrative, expressed through product messaging which translates highly technical functionality into accessible and appealing value tailored to the different customer segments (including creation of website copy, marketplace listings, blog posts, white papers, customer case studies, etc.)

-Harnessing market, customer and product expertise to create effective sales enablement collateral that empowers Sales, Client Services,  and Partners to convert leads into happy customers

-Creating and owning product Go-To-Market plan, working cross-functionally with Product, Design, Content, Digital, Sales and Consulting teams to deliver it

-Planning and working with wider marketing team to deliver growth, lead gen and retention marketing campaigns, as appropriate at the various stages of the product life cycle

-Tracking, analysing and reporting on product adoption and marketing campaign performance

-Representing the product and company at remote and in-person (where appropriate) industry events

What we're looking for

-Experience working with complex technical products 

-A strategic and entrepreneurial mind that identifies opportunities and takes the initiative to act on them to deliver value to customers and the business

-Excellent English spoken and written communication, presentation and delivery skills

-Strong interpersonal skills to work with a variety of stakeholders, influence the product roadmap and assert Marketing and Customer requirements

-Ability to easily manipulate and analyze complex datasets and spot actionable trends and key insights from customer usage and behavior patterns

-Experience taking new products to market and understanding the appropriate marketing strategies and channels at different stages of the product life cycle

-Ability to create complex technology product messages and communicate them effectively in customer-facing content

-Experience of email marketing, paid media channels, organic media channels and website optimisation at the various stages of the marketing/sales funnel

-Experience working within and influencing collaborative teams, particularly with product managers, UX designers and researchers and engineers Experience working on a B2B product or ecosystem aftermarket product (e.g. “apps”)

-Has worked in the SaaS industry

-Experience with payments and loyalty programs

-Experience working in the app marketplace

-Familiar with Atlassian products such as Jira, Confluence and BitBucket would be an advantage

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At Adaptavist, we are committed to promoting a diverse and inclusive community, and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.

Check out our WORK180 page

Check out our Flexa page

We look forward to your application!