Product Marketing Manager

A Product Marketing Manager at adMarketplace is primarily responsible for planning and executing go-to-market launches for new product features. This includes managing cross-departmental collaboration, creating high-quality marketing materials, and communicating product value propositions to various customer segments. Additionally, they'll conduct market research, synthesize feedback, and identify strategic opportunities to enhance product awareness and adoption.

To excel as a Product Marketing Manager at adMarketplace, applicants should have at least 3 years of marketing experience, preferably in B2B software within high-growth tech companies. Experience in eCommerce, marketing technology, or advertising technology is highly valued, along with a proven track record in launching product features successfully and collaborating with multiple stakeholders across different departments.

adMarketplace is committed to fostering an environment conducive to professional development. As a Product Marketing Manager, you will benefit from a robust continuing education program and management training. We also offer regular company-wide lunch and learns to spur knowledge sharing and well-defined career paths designed to help employees achieve their growth potential.

At adMarketplace, we pride ourselves on a vibrant work culture centered around our 5C's: Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness. Our environment encourages team members to learn from both their successes and setbacks, fostering a supportive atmosphere where everyone collaborates toward shared goals. We celebrate wins together and ensure no one succeeds or fails alone.

The compensation range for a Product Marketing Manager at adMarketplace typically falls between $120,000 and $140,000. This range may vary based on professional experience, academic qualifications, and the specific responsibilities associated with the role. Additionally, we offer a comprehensive benefits package that enhances overall employee compensation.

When developing a go-to-market strategy, I start by conducting thorough market research to understand customer needs and competitive dynamics. Then, I collaborate with cross-functional teams to gather insights and create a value proposition that resonates with our target segments. After identifying key success metrics, I outline an actionable plan that includes timelines, deliverables, and marketing materials needed to launch successfully.

Success can be measured through various KPIs such as sales performance, customer feedback, and adoption rates. I analyze pre-defined metrics, including revenue growth and market penetration, alongside qualitative feedback from customers and stakeholders to gauge our product launch's impact and areas for improvement.

I believe that impactful marketing collateral should be audience-centered, clear, and engaging. I employ storytelling techniques to convey the product's unique selling points effectively and ensure that visuals are aligned with messaging. Collaboration with designers and utilizing feedback from sales teams also strengthens the materials I create.

In one instance, after launching a new feature, we received feedback indicating that users struggled with its interface. I promptly organized follow-up surveys and discussions with customers to better understand their concerns. Based on this feedback, we made crucial adjustments to the UI and revised our messaging, which significantly improved user satisfaction and adoption rates.

I continually carve out time to read industry reports, attend webinars, and participate in relevant professional groups. Tools like Google Alerts and social listening platforms also help me stay informed about competitor activities and market shifts, enabling me to position our products effectively amidst changing landscapes.

Collaboration is pivotal in my role. It ensures that I align closely with sales, customer success, and product teams, fostering a unified approach to communicating our value proposition. I actively initiate brainstorming sessions and feedback loops with all stakeholders, building a consensus that refines our strategies while strengthening interdepartmental relationships.

One challenging project involved launching a product in a highly saturated market. I overcame this by focusing on a niche segment and identifying unique value propositions that differentiated our offering. Collaborating closely with the sales team to fine-tune our messaging was key to resonating with that audience, ultimately leading to a successful launch.

I prioritize tasks by assessing the strategic importance and urgency of each launch. Utilizing project management tools, I break down tasks into manageable milestones and set clear deadlines. Regular check-ins with cross-functional teams ensure alignment and address any bottlenecks, enabling me to adapt quickly without compromising quality.

I see negative feedback as an opportunity for growth. I address it constructively by acknowledging the concerns raised, conducting further investigation, and involving relevant teams to find resolutions. I ensure that we communicate the steps taken to address the issues and welcome ongoing feedback, fostering a transparent relationship.

I rely on various analytics tools like Google Analytics for web performance, HubSpot for marketing automation, and SEMrush for competitive analysis. These tools provide comprehensive insights, helping me track engagement metrics and customer behavior, enabling data-driven decisions that enhance our marketing strategies.