Collaborate with the marketing and creative teams to develop comprehensive media strategies that align with business objectives, target audiences, and budget constraints.
Analyze market trends, audience demographics, and competitive landscape to identify the most effective media channels and placements
Help identify target audiences and plan media campaigns
Compare and negotiate rates, ad space and airtime
Optimize plans and budgets according to the best media mix
Prepare schedules and adjust when needed
Experiment with new platforms and channels
Ensure ads are creative and displayed appropriately
Monitor costs and return on investment (ROI)
Report to clients and build long-term relationships.
BSc/BA in Marketing, Advertising or related field.
Proven experience as Media Buyer or similar role; experience in digital media is preferred