Senior Associate, Lifecycle Marketing

About AirwallexAirwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.The Role:Airwallex is looking for a talented writer and marketer to join our Lifecycle Marketing Team. This role requires versatile experience in email writing and experimentation. Experience in the fintech and/or payments sector is preferred, but not mandatory. This role reports to the Manager, Lifecycle Marketing.Responsibilities• Collaborate cross functionally with content, design and product marketing to deliver creative and effective email campaigns for Airwallex• Understand our product positioning and customer segmentation and design targeted, relevant communications• Plan email campaigns, including outlining timelines, quantitative and qualitative targets, and high-level messaging• Integrate copywriting expertise, critical thinking, and attention to detail to craft compelling conversion-optimized emails• Utilize our marketing and CRM platforms to design, streamline, and automate emails and in-app messaging• Use creative and critical thinking to compose persuasive email subject lines and CTAs.• Follow our established email campaign guidelines and identify improvements to the process according to new technologies and trends, as needed• Use A/B testing and other methods to continually improve email performance• Track and analyze engagement metrics, such as click and open rates, and test hypotheses to improve engagement• Closely follow top-level business targets, including increasing customer retention and sales lead conversion• Understand and adhere to the Airwallex brand, tone, and editorial styleSkills & Qualifications• 2+ years of email marketing experience, 4+ years of writing experience• Excellent writing and grammar skills• Experience in crafting a diverse range of marketing content including: email, push notifications, landing pages• A working knowledge of Lifecycle Platforms (we use Marketo) and how emails are designed and orchestrated is essential• Excellent interpersonal skills• Bachelor’s degree in English, Journalism, Public Relations, Marketing or related communications field preferredEqual opportunityAirwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.