Sr. Demand Generation Manager

Who is Aiwyn and what do we do?

Aiwyn is the fastest-growing software company serving the accounting profession. Founded in 2020, we now work with 100+ of the largest CPA firms in the world. Our “Job to be done”: speed up cash flow, save Partner time, & deliver best-in-class client experiences. We do this by automating day-to-day firm operations with our Practice Automation solutions. Aiwyn is led by serial entrepreneurs with multiple exits and funded by a Top 10 fintech VC.

To learn more, visit our website

What we are looking for:

We are seeking a highly skilled and experienced Senior Demand Generation Manager with a specialization in Account-Based Marketing (ABM). This role will be pivotal in driving our demand generation efforts, with a focus on developing and executing ABM strategies to target and engage key accounts. The ideal candidate will possess a strategic mindset, strong analytical skills, and the ability to manage multiple campaigns simultaneously.

• Develop and implement a comprehensive ABM strategy to target and engage high-value accounts.
• Collaborate with the sales team to identify target accounts and align marketing initiatives with sales goals.
• Create personalized marketing campaigns tailored to specific accounts and personas.
• Own and manage the demand generation budget to maximize ROI.
• Develop and execute multi-channel marketing campaigns to drive lead generation and customer acquisition.
• Monitor and analyze campaign performance
• Identify and target key segments to drive lead generation.
• Develop and implement lead nurturing programs to move prospects through the sales funnel.
• Utilize marketing automation tools to create and manage lead nurturing workflows.
• Track and analyze the performance of demand generation and ABM campaigns
• Provide regular reports on key metrics, including lead generation, conversion rates, and campaign ROI.
• Continuously refine strategies based on performance data and market trends.
• Identify, select, and manage relationships with marketing agencies and third-party vendors.
• Oversee the execution of outsourced marketing activities
• Negotiate contracts and manage budgets for agency and vendor services.
• Work closely with product, sales, and customer success teams to ensure cohesive messaging and campaign alignment.
• Coordinate with content creators and designers to develop compelling marketing materials.
• Foster a collaborative and innovative marketing culture within the team.

• 5+ years of experience in demand generation, B2B marketing, or a related role, with a strong focus on ABM.
• Experience with a startup scaling beyond Series A
• Focus on B2B marketing, ideally selling to the back office
• Proven track record of managing demand generation budgets >$2M annually
• Success strategizing, executing, and reporting on ABM campaigns
• Experience working with marketing agencies, technology vendors, and other vendors
• Proficiency in Hubspot, retargeting and display platforms, and AdWords
• Strong analytical skills and the ability to interpret data to adapt quickly
• Bias toward experimentation and eagerness to learn and try new things
• Strong communication and interpersonal skills.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.

• The big-picture value proposition of this role is simple: join us, and you'll be paid competitively to have freedom in solving worthwhile, challenging problems alongside other A-players at a fast growing SaaS startup led by an experienced and successful co-founding team with industry experience.

• Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls.
• Remote, work-from-anywhere culture
• Flexible PTO
• World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support.
• Stock options - every Full Time Employee has ownership in Aiwyn's future and success.
• 401(k) matching

• Trust - We champion transparency, welcome differing perspectives, uphold accountability, and trust that others have good intentions
• Courage - We have the courage to take calculated risks and embrace change, knowing what worked in the past won’t always work in the future
• Impact - Rooted in determination and innovation, we chase extraordinary outcomes and impactful results
• Relentlessness - We approach challenges with an unwavering resolve, never settling for mediocrity, and always striving to surpass expectations

• About us
• Why Aiwyn
• YouTube page

Aiwyn is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Candidate information will be treated in accordance with our CCPA privacy notice which can be found here: https://www.aiwyn.ai/ccpa