Influencer Marketing Manager

The Influencer Marketing Manager at Allied Global Marketing is responsible for overseeing daily operations, developing marketing strategies, and executing social media influencer campaigns. This role requires managing a team, ensuring flawless client work, participating in new business development, and maintaining effective communication with clients about campaign statuses.

To be a successful Influencer Marketing Manager at Allied Global Marketing, candidates should possess 4-6 years of experience in entertainment marketing or related fields. Strong written and verbal communication skills are crucial, along with proven success in developing marketing plans and managing staff effectively.

The Influencer Marketing Manager supports client campaigns by organizing kickoff meetings, establishing reporting guidelines, managing project budgets, and ensuring timely and accurate reporting to clients. This hands-on approach helps maintain high-quality results for all campaigns.

Allied Global Marketing fosters a creative and inclusive culture where innovative leaders thrive. The role allows for flexibility through remote or hybrid working options, encourages continuous training and development, and emphasizes teamwork across divisions for multi-layered marketing solutions.

The Influencer Marketing Manager position at Allied Global Marketing offers an array of benefits, including medical, dental, and vision insurance, short-term and long-term disability coverage, a 401k plan, paid parental leave, and Flex PTO. Additionally, employees enjoy 10 company-paid holidays, making it a supportive workplace.

When answering this question, discuss specific campaigns you've managed, your role in developing strategies, and how you approached influencer sourcing, outreach, and analysis of campaign outcomes.

It's important to highlight your organizational skills. Discuss tools or methods you use for project management, how you delegate responsibilities, and your approach to ensuring all tasks are completed on time.

Be prepared to talk about metrics such as engagement rates, conversion rates, reach, and ROI. Providing examples of how you've used these metrics in past campaigns will further strengthen your response.

Discuss the channels you use to stay informed, such as industry publications, social media, and networking events. Highlight how this knowledge informs your strategy and enhances your campaigns.

Use the STAR method (Situation, Task, Action, Result) to discuss a specific challenge, the steps you took to address it, and the positive outcome that resulted from your actions.

Explain how effective communication is key in managing teams, collaborating with clients, and ensuring everyone is aligned on campaign goals. Provide examples of successful communication strategies you've implemented.

Discuss the importance of authenticity and mutual benefit in influencer relationships. Share your approach to outreach and how you establish trust and rapport.

Talk about your experience creating budgets for campaigns, monitoring expenses, and ensuring that resources are allocated efficiently to maximize campaign effectiveness.

Describe the attributes you value in an influencer, such as alignment with brand values, engagement levels, and content quality. Discuss how these elements contribute to a successful partnership.

Share your perspective on feedback as a growth opportunity. Provide examples of how you’ve incorporated feedback into your work and how it led to improved results.