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Growth Marketing Lead

Allium makes blockchain data accurate, simple and fast

Blockchain data is hard, messy, and chaotic

When we started out in late 2021 our thesis was simple - blockchain data, despite it being public and free, was difficult to understand, clunky to access and troublesome to maintain. Answering a simple question like “Who are the biggest Ethereum token holders over time?” requires an engineering team to run their own RPC nodes, ingest the full history of the blockchain, clean the data, transform the data and finally summon a wizard to cast a complex SQL query.

Accessing data is hard because blockchains are optimized for Writes and not Reads

Why is it so hard? Blockchains have historically been optimized for Writes (getting data onto the blockchain) and less for Reads (getting data OUT of the blockchain). This is because optimization efforts were focused on increasing transaction throughput and building fault tolerant and scalable consensus algorithms. This neglect makes it hard to get data out efficiently and reliably at scale.

Parsing and interpreting blockchain data requires both deep domain expertise and data manipulation

To quote Tim Roughgarden, Columbia Professor, “Blockchains are (virtual) computers, not databases.”  They are Turing machines that support general computations, and anyone can write and deploy their own smart contract for their own use case. This nearly infinite number of use cases leads to the fragmentation of data schemas for different purposes. Standardizing these schemas requires deep domain expertise to turn esoteric technical outputs into clear information for specific concepts like tokens, NFTs, stablecoins and DEXs.

Allium abstracts the complexity with a simple way to query blockchain data

Allium tames the chaos by ingesting, sanitizing, and standardizing all this data. As of this post, the data we’ve archived across 40+ blockchains is in the petabytes and growing exponentially.

Google and Bloomberg had to organize the world's public financial and webpage data, Allium is on a mission to do the same for blockchain data

This is one of the rare times in history where indexing a giant public dataset is sorely needed by all - similar to what Bloomberg did for financial data and what Google organized for public webpage data. With this indexed data, we are fortunate to support trailblazers in this industry and play some role the industry’s most exciting trends:

About our customers

We serve 2 groups of customers today with the same data but different platform. Analysts who need to answer data questions about the blockchain (think BI) and Engineers who need highly reliable data queryable in near realtime (think Application backends). Our customers include the biggest institutions Visa, Stripe, Grayscale and also the biggest crypto companies such as Phantom, Uniswap. Allium is one of the unique companies in the industry that bridge blockchain and non blockchain worlds.

Role Overview


As a Growth Marketing Manager at Allium.so, you’ll be part of a high-growth blockchain data analytics startup with a collaborative culture. You’ll develop, execute, and optimize comprehensive growth marketing strategies to engage, retain, and grow our customer base—blockchain product managers and growth teams at companies like Magic Eden and Visa. Leveraging Allium’s enriched historical transaction and wallet data across 64+ chains, you’ll drive user acquisition, track product KPIs, and deepen competitive intelligence for our clients. Your role will focus on building scalable, always-on growth campaigns across Web3 and TradFi audiences, tightly integrated with other marketing programs.

What You’ll Do

  • Establish growth marketing as a repeatable, scalable engine across geos, audiences, and channels, with best-in-class campaigns driving an increasing share of business outcomes (e.g., new subscriptions, API usage).

  • Build growth marketing into a core capability, integrated with our audience marketing approach, delivering high-performing campaigns for blockchain product managers, growth teams, and ecosystem partners across their journey.

  • Develop scalable, automated campaign journeys to deliver triggered static and dynamic content (e.g., chain-specific KPI dashboards, competitive wallet insights) in collaboration with product marketing and marketing ops.

  • Create testing and optimization frameworks to explore new segments (e.g., DeFi vs. NFT growth teams), messages, content, and offers; drive continuous improvement through A/B testing (e.g., email subject lines, landing pages) while iterating quickly to optimize metrics like demo bookings and ARR.

  • Deepen our understanding of Web3 customer behavior, identify patterns in their interactions (e.g., chain usage, wallet activity), and leverage insights to refine segmentation and enhance engagement across touchpoints.

What You’ll Bring

  • 5+ years of professional experience, including 2+ years in growth marketing or demand generation at a high-growth SaaS startup, ideally in blockchain, fintech, or data analytics.

  • Expertise in building high-performing, scalable email and cross-channel growth campaigns, with a deep understanding of best practices, metrics (e.g., conversion rates, ARR growth), and optimization tactics.

  • Experience with experimentation, comfort with data analysis (e.g., on-chain transaction data, user engagement metrics), and translating insights into actionable campaign changes.

  • Proven track record of uniting customer data, segments, channels, creative, content, and offers to drive business outcomes via lifecycle/growth strategies in a Web3 context.

  • Proficiency in end-to-end campaign development, execution, and measurement, particularly working with marketing ops to set up, execute, and optimize growth programs (e.g., using HubSpot, Clay, or similar tools).

  • Passion for blockchain technology and its applications in ecosystem growth, with familiarity in areas like DeFi, trad-fi, or cross-chain analytics a plus.

Don't take our word for it, what our customers say about us (https://www.allium.so/blog#love)

What some ~cool people have to say about us:

Ok.. now for some tough love, here are the values we strive for at Allium:

  • Pro Athlete Mindset - Consistency. Day in and day out, in pursuit of excellence. A win yesterday does not guarantee (or even imply!) a win tomorrow. I hope anyone who supports a failing sports team will feel the pain (cough Man United fans) of inconsistency

  • Figure It Out & Extreme Ownership - Every day is unexplored territory. There are new engineering frameworks, new legal docs, new compliance, new sales, new regulations, and new operational procedures every single day. If you don’t know it, learn it. If you can’t learn it, find someone or a product that does it. If you can’t find someone, find someone who can find someone.

  • High Agency - (One of) the highest commonality between all successful people is their responsiveness, most successful billionaire CEOs still reply to emails within minutes (within working hours). And when you reply, respond fast with effective solutions - and even better, resolutions. If you’re looking for a superpower, you can’t go wrong with responsiveness. Well of course this doesn't make sense when you're an engineer coding in flow, but in general high agency of problem solving gets one very far in life

  • Leading from the Front - No one is going to listen (and adopt) your suggestion unless you lead by example. It’s one thing to say We need to do XYZ this better & it’s another thing to build an MVP and say “This is the way we should do things”. The proof of work and momentum goes a long way.

  • Strong Opinions On the Future (loosely held) It is okay to be wrong, but what is not okay is not to have an idea of how a better future should be. Alliumites take pride in trying to improving everything about the company all the time.

  • Sense of (allium) business smell - There are number of folks who live to eat at Allium, but the Allium smell we are talking about is that we love folks who naturally want to know why and how the work they are doing builds leverage for their teammates and also relates to the business goals

About the team

We invite people of all backgrounds (https://www.allium.so/about). We have engineers who learnt coding much later in life, who learnt coding on the side, we have engineers who are still in school and we also have engineers who went to the top schools (CMU, Stanford, UIUC, UPenn, Oxford, NUS, Cornell), all are welcome if one comes in with a curious mind and an infectious work ethic.

Administrative Benefits

Medical, Dental, Vision, Life and AD&D insurance - US folks get 100% coverage for Gold plans, 80% for dependents

Note: The sun never sets on Allium - we hire from any geographical location as long as you are willing to overlap 2 hours overlap on NYC mornings Mon-Thurs from 10am-12pm ET. We have people based in New York, Seattle, Singapore and Australia

All applicants have to answer this pop quiz: "What is an Allium? What is your favorite Allium?". Bonus points for the right pronunciation.

Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Growth Marketing Lead, Allium

As the Growth Marketing Lead at Allium, you will play a pivotal role in shaping the future of blockchain data analysis with a focus on user acquisition and engagement. Our mission is simple yet powerful—to simplify complex blockchain data for everyone. You will be part of a high-growth startup culture where collaboration and innovation thrive. In this position, you'll leverage Allium's extensive data across multiple blockchains to create scalable growth marketing strategies that resonate with our target audience of blockchain product managers and growth teams from reputable firms like Visa and Magic Eden. Your daily responsibilities will include establishing repeatable marketing engines, optimizing campaigns for higher subscription rates, and developing engaged customer journeys that drive API usage. With a keen eye for market trends and a passion for data-driven decisions, you will also spearhead A/B testing initiatives to refine our messaging and enhance customer experiences. If you have a knack for understanding the Web3 landscape and thrive in a fast-paced environment, this role at Allium is an excellent opportunity for your career growth. Come join us in our mission to make blockchain data accurate, simple, and fast!

Frequently Asked Questions (FAQs) for Growth Marketing Lead Role at Allium
What are the responsibilities of the Growth Marketing Lead at Allium?

The Growth Marketing Lead at Allium is responsible for developing and executing comprehensive marketing strategies tailored to the needs of blockchain product managers and growth teams. This includes optimizing user acquisition through data-driven campaigns, creating automated journeys, and establishing baselines for performance metrics. The goal is to ensure high engagement and retention rates while driving the overall growth of the company.

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What qualifications do I need for the Growth Marketing Lead position at Allium?

Candidates for the Growth Marketing Lead position at Allium should have at least 5 years of professional experience, including 2 years specifically in growth marketing or demand generation within a high-growth SaaS startup. An understanding of blockchain technology, data analytics, and a proven track record in campaign development and execution are highly valued.

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What makes Allium a great place to work as a Growth Marketing Lead?

Allium fosters a collaborative and innovative workplace where team members from diverse backgrounds can thrive. As a Growth Marketing Lead, you'll be part of a high-energy environment focused on clear communication and shared goals, making a significant impact on the company's success while leveraging substantial data resources to drive engagement.

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How does Allium approach growth marketing strategies?

Allium approaches growth marketing by focusing on scalable and repeatable strategies that engage both Web3 and traditional finance audiences. The company emphasizes continuous improvement through testing, data analysis, and creative campaign design to enhance customer journeys and conversion rates, making every marketing effort insightful and effective.

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What should I prepare for the interview for the Growth Marketing Lead role at Allium?

When preparing for your interview for the Growth Marketing Lead role at Allium, focus on showcasing your experience in developing data-driven marketing strategies. Be ready to discuss past campaigns you've worked on, your understanding of web analytics, and insights into blockchain customer behavior that could add value to Allium's initiatives.

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Common Interview Questions for Growth Marketing Lead
Can you explain your experience with growth marketing in the SaaS industry?

Highlight your relevant work experience in growth marketing, focusing on measurable outcomes and specific campaigns that resulted in increased user acquisition and retention. Discuss tools and strategies you employed, emphasizing your understanding of key metrics like conversion rates and customer lifetime value.

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How do you prioritize projects and manage your time effectively in a fast-paced environment?

Explain your project management techniques, such as prioritization frameworks or tools you use to stay organized. Discuss how you can maintain efficiency while being responsive and adaptable to changing priorities in a dynamic startup culture like Allium.

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What methods do you use for campaign testing and optimization?

Share specific examples of A/B testing methodologies you've implemented in past campaigns, what metrics you monitored for optimal results, and how you leveraged the insights gained to refine and improve future marketing efforts.

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How do you integrate data analysis into your marketing strategies?

Discuss your experience with data analysis tools and techniques, explaining how you extract insights from data to inform marketing strategies. Provide examples of important decisions that were directly supported by data.

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What do you consider when developing target audience personas?

Elaborate on your process for researching and identifying target audience personas. Detail how you use analytics and market research to create accurate and informed personas that guide your marketing strategies.

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Can you provide an example of a successful campaign you've led?

Detail the specifics of a successful campaign you've spearheaded, including your objectives, strategy, execution, and results. Emphasize what made it successful and what you learned from the experience.

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What do you think are the biggest challenges in growth marketing for blockchain companies?

Provide an overview of the unique challenges faced in the blockchain industry, such as evolving technology landscapes and user education. Discuss strategies for overcoming these challenges effectively.

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How do you keep up with the latest marketing trends and technologies?

Share your strategies for staying informed about industry trends, such as attending webinars, engaging in professional networks, or consuming relevant literature. Emphasize your passion for continuous learning and applying new knowledge in your work.

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What role does content marketing play in your growth strategies?

Discuss how content marketing supports growth initiatives by driving engagement, providing value, and establishing authority in the blockchain space. Share examples of content types you've successfully utilized.

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How do you approach customer lifecycle marketing?

Explain your approach to mapping out customer journeys and identifying key touchpoints throughout the lifecycle. Discuss how you tailor messaging and campaigns to suit different stages of engagement to maximize retention and loyalty.

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Allium's team is made up of seasoned and experienced people who make use of their varied skills to offer you products that enable our clients to build innovative attractive, safe, and problem-free balconies. Their expertise has made Allium a leade...

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Full-time, remote
DATE POSTED
April 4, 2025

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