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Director of Sales - California

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Alma is seeking a dynamic Director of Sales to expand its presence in California’s public education sector, specializing in student information systems (SIS) and technology solutions. The ideal candidate will leverage their network and sales expertise to build relationships with educators and administrators, meet sales targets, and drive the adoption of Alma’s innovative products.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Develop and execute a territory plan, generate leads, coordinate sales efforts, maintain customer relationships, and stay updated on industry trends while presenting Alma's products to various stakeholders.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Proven sales experience in K-12 education, excellent communication and negotiation skills, ability to manage relationships, and deep understanding of SIS and EdTech trends.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: 3-5 years of experience in K-12 software sales, strong educational background with direct SIS experience, and a BS/BA degree or equivalent plus familiarity with local funding sources.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: California, USA

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $90000 - $135000 / Annually



Description: 

Alma seeks an experienced senior sales professional. The ideal candidate is a dynamic self-starter that can take over a growing territory and make an immediate impact by getting LEAs to adopt Alma SIS & Technology Solutions. Knowledge of the SIS and Public Education market - either through experience selling to technologists or implementing and managing a district SIS as an administrator - is highly preferred. Along with this experience, a deep network of district educators, administrators, technologists, regional influencers, and supporting County Offices of Education will allow for a fast start and long term success in this role.

Responsibilities:

  • Develop and drive a territory plan designed to dramatically increase Alma’s presence and reputation in California
  • Produce prospective leads through calling, emails and networking opportunities 
  • Coordinate sales effort within Alma with Marketing, Product, and Customer Engagement
  • Present, promote, and sell Alma products/services to prospective customers
  • Establish, develop, and maintain positive customer, prospect, and influencer relationships
  • Perform cost-benefit and needs analysis of potential customers to meet their needs
  • Track activities, communication, and sales through SalesForce
  • Keep leadership updated on customer needs, competitive activities, and new products and services.
  • Become a master of change management to help prospects navigate change management in their district 
  • Keep abreast of best practices and industry trends in California and education in whole
  • Represent Alma at trade shows, panels, and ed-tech networking events
  • Growth mindset that seeks to constantly improve through coaching, intentional practice, and collaboration.
  • Meet and/or exceed sales growth targets
  • Collaboration with Customer Engagement to amplify customer stories and drive referrals 
  • Fundamental understanding of CalPADS 

Qualifications:

  • Proven 3-5 years experience selling software to K-12 district administrators 
  • Education background with direct SIS experience preferred 
  • Highly motivated and target driven with a proven track record in sales
  • Excellent selling, communication and negotiation skills
  • Prioritizing, time management and organizational skills
  • Must have a valid U.S. drivers license
  • 50% travel expected 
  • Ability to create and deliver presentations tailored to the audience needs
  • Relationship management skills and openness to feedback
  • BS/BA degree or equivalent
  • Skilled in developing new business acquisition and territory growth plans
  • Must have unbridled enthusiasm for using SIS, enterprise software, data driven decisioning, and standards alignment to improve student outcomes
  • Must be highly-skilled in presenting to value to multiple stakeholders in a district from Superintendent to para-professionals 
  • Familiar with local, state, federal funding sources to support the growth of Alma marketshare
  • Must be familiar with EdTech trends, nationally and regionally, and their impact in a K-12 school environment
  • Highly effective communicator, both written and oral
  • Self-motivated, good organizational skills, detail-oriented, ability to prioritize, multitask, and meet deadlines
  • Ability to self-generate leads
  • Thrives in a deadline driven environment
  • This role will be able to work from home except during travel time.

Salary range: Base salary 90-135K, OTE $225K with no commission caps

Who We Are:

At Alma, we love what we do! We are a team of entrepreneurs and educators. Each team member represents a critical piece in determining the success of our company. As individuals, we take ownership over our roles and responsibilities and drive them until they are done well. As a team, our solutions have both an educational & societal impact and we take that very seriously. Accordingly, we operate with a tremendous amount of mutual respect and accountability. We are nimble, fast-paced, evolving, and determined to make a difference. Our rapid market expansion is an intentional byproduct of this approach.

What We Do:

Students always come first. Period. We are here to improve the education of students. Our focus is on the whole student - we build tools that ultimately help enrich both their intellectual and emotional growth. We do this by empowering the greatest learning resource at schools: educators.

Alma is a modern approach to student information and learning management that supports K-12 administrators, teachers, parents, and students. We are a passionately-driven team with the mission to provide this resource to every school, regardless of their financial constraints.

Average salary estimate

$112500 / YEARLY (est.)
min
max
$90000K
$135000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director of Sales - California, Alma Technologies (OR)

Are you ready to take your sales career to the next level? Alma is on the lookout for a talented Director of Sales to expand our footprint in California's public education sector, focusing on our innovative student information systems (SIS) and technology solutions. In this remote role, you'll have the opportunity to leverage your strong network and sales expertise to forge solid relationships with educators and administrators. Your mission will be to meet ambitious sales targets while driving the adoption of our cutting-edge products that truly make a difference in students' lives. You'll develop and execute a territory plan that not only generates leads but also maintains strong customer relationships. Staying updated on the latest industry trends, you'll present Alma's products to a wide range of stakeholders, showcasing how we can streamline and enhance the educational experience. If you have a proven track record in K-12 education sales, excellent communication and negotiation skills, and a passion for improving student outcomes, this might just be the perfect fit for you. We seek someone who thrives in a fast-paced, collaborative environment and is eager to make a significant impact in the world of education. With a salary range of $90,000 to $135,000 and unlimited commission potential, the sky's the limit for your earnings here at Alma. Join us on our mission to empower educators and transform schools—in California and beyond!

Frequently Asked Questions (FAQs) for Director of Sales - California Role at Alma Technologies (OR)
What are the responsibilities of the Director of Sales at Alma?

As the Director of Sales at Alma, you'll be responsible for developing and executing a comprehensive territory plan to enhance our presence in California's K-12 education market. This role involves generating leads through various outreach methods, coordinating sales efforts with internal teams, and maintaining strong relationships with customers. You'll also analyze potential customers' needs and present Alma's innovative solutions effectively to a range of stakeholders.

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What qualifications are needed for the Director of Sales position at Alma?

Alma seeks candidates for the Director of Sales role who have 3-5 years of experience in selling software to K-12 district administrators. A strong educational background with direct SIS experience is highly preferred, along with a Bachelor’s degree or equivalent. Familiarity with local funding sources and a deep understanding of EdTech trends are also essential for success in this role.

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What skills are essential for the Director of Sales role at Alma?

The ideal Director of Sales at Alma must exhibit proven sales skills, particularly in the K-12 education sector. Excellent communication and negotiation skills are vital, as well as the ability to manage relationships effectively. A growth mindset, time management, organizational skills, and the ability to adapt presentations to various audiences are also key competencies for this role.

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How does the compensation structure work for the Director of Sales at Alma?

The compensation for the Director of Sales at Alma ranges from $90,000 to $135,000 annually, accompanied by unlimited commission potential, meaning your total earnings can reach an OTE of $225,000. This structure rewards high performance and encourages sales professionals to drive results while taking advantage of lucrative commission opportunities.

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What is the team culture like at Alma for the Director of Sales role?

Alma fosters a vibrant team culture where each member plays an essential part in the organization's success. As a company of entrepreneurs and educators, mutual respect and accountability are fundamental. Team members are empowered to take ownership of their work, promoting collaboration and a shared mission of improving education for students across California.

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Common Interview Questions for Director of Sales - California
Can you describe your experience with K-12 software sales?

When answering this question, focus on specific sales roles you've held, highlighting your achievements and how they relate to K-12 education. Discuss your approach to understanding customer needs and how you built relationships with educators and administrators.

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What strategies would you implement to generate leads as Director of Sales?

Outline your tactics for lead generation, emphasizing methods such as networking, leveraging existing relationships, and utilizing marketing efforts. Discuss how you would tailor your approach to the educational landscape in California specifically.

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How do you handle objections from potential clients?

Share your techniques for addressing objections positively. Discuss the importance of listening to client concerns and how you adapt your sales pitch to address their specific needs and challenges effectively.

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How do you stay updated on industry trends related to K-12 education?

Emphasize the importance of continuous learning. Mention specific resources you use, such as industry publications, forums, or trade shows, and how you apply this knowledge to your sales strategies.

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Describe a time when you exceeded a sales target. What was your approach?

Provide a specific example of a sales target you surpassed. Detail the strategies you implemented and the actions you took to achieve and exceed your goals, highlighting your adaptability and drive.

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How would you present Alma’s products to different stakeholders within a school district?

Discuss the importance of tailoring your presentations based on the audience, whether it's superintendents or para-professionals. Provide examples of how you'd emphasize value propositions relevant to their roles and concerns.

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What role does teamwork play in achieving sales goals?

Explain how collaboration with other departments—like marketing and product development—can enhance sales success. Share examples of effective teamwork you’ve experienced and how it contributed to achieving company goals.

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How do you manage your time effectively in a remote work environment?

Discuss your organizational skills and how you prioritize tasks. Mention the tools or techniques you use to stay on track while ensuring productivity, even when working from home.

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What do you believe is the biggest challenge facing K-12 technology solutions today?

Share your insights on current challenges in the K-12 technology landscape, such as budget constraints or resistance to change. Explain how you would address these issues as a Director of Sales.

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Why do you want to work for Alma and what excites you about this role?

Express your enthusiasm for Alma's mission and the impact of its products on education. Highlight how your background aligns with the company's values and your eagerness to contribute to its growth in California.

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DATE POSTED
April 10, 2025

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